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2. There are few things you
must consider before creating
final packaging of your
product. The packaging
design should be eye-catchy
and must be able to define
your product effectively. The
design, color, shape and size
of the package should be
attractive and make sure to
include the piece of
information on your package.
To achieve effective packaging
design, you must include the
following:
3. The information on the package must be
accurate about the goods inside the package.
Under the Consumer Protection Act of Unfair
Trading Regulations.. Dealers can be found
guilty if they misrepresent the product inside
the package. You must be accurate and true
about:
• The size and quantity of product
• The manufacture method
• Manufacture date and place
• Endorsements by people or organisations
• The composition of project
4. If the product you’re selling is dangerous, it’s
important for manufactures to provide the
safety information, with labeled instructions
where necessary. This is relevant at all levels of
the supply chain - safety information can be
vital when the product is being transported by
air, road or rail, and the outer labels can carry
important information to ensure the goods are
handled safely. Some products require very
specific safety guidelines – including electrical
goods (batteries) and toys(age warning).
5. Barcodes are one of the most essential element
of packaging design. If you are selling a
product, you must have the barcode on that
package.
The resource to find about barcodes is GS1
UK. The barcodes and GS1 numbers are used
by almost all the leading retailers, including
Amazon, eBay, Flipkart and Myntra.
Barcodes on package serves as an important
purpose they’re not there to look pretty, so the
most important thing to remember while
placing your barcode is making it clear, concise
and easily scannable.
6. Under The Weights and Measures (Packaged
Goods) Regulations 2006, you must ensure that
‘on average’ each package contains the declared
weight or volume of goods. According to the act,
you must mention the accurate weight of the
product in your packaging. In many industries,
you’re legally required to label any package with
the weight – and also you must use metric
weights and measures. You can also choose to
add imperial measures, but they can’t be
prominent than the metric measures. If you’re
selling to a business, the requirements on weight
labelling are less clear - This thing varies from
industry to industry so you must examine the
guidance of your industry for more information.
7. All packaging must have the name & address of the
manufacturer listed clearly. This is important in the
case if consumer have to claim regarding product or
wish to seek for additional information about the
product. Make sure these details can be seen on the
package.
Manufacturer details on product is mostly used by
end customer to trace the manufacturer if there are
any complaints or quality issue obtain while dealing
with product.
Mentioning manufacturer details on product or
packaging depends upon brand requirement as well
countries jurisdiction laws.