The presentation I did at Rose d'Or in Lucerne, Switzerland, 7. May 2007. With just a few small changes, this is how it was shown (except that there were lots of videos, but you only see pictures here at slideshare)

1. trends in
mobile tv
Oyvind Solstad
brandnewbrain@gmail.com
Norwegian Broadcasting

2. what can you do
with mobile tv now?

3. mobile tv at NRK

4. what is possible
in 2 years?

5. how do you succeed
with mobile tv?

6. what can you do
with mobile tv now?

7. return channel

8. 108 / 100

9. 94%

10. 85%
10

11. 1067

12. returia
a system for reception of all incoming
messages from NRK’s users.
sms, mms, e-mail, wap, web forms,
digital tv, video from 3g phones,
ivr voting, java & symbian clients.

13. obt
o -broadcast-time

15. on the line
with synnøve

17. receiver

18. deadline torp
2 x 50 min
11 x 90 sec

20. goal

24. content must be
adapted to the
small screen!

25. rubenmann

27. 5000 x 2
ebay
“it’s social suicide not
having rubenmann as your
friend at facebook!”
20 000 +

28. rubenmann.no

29. +47 22 86 20 64

31. 80 000
3 000
Jan May

32. production

36. what is possible now
and what will be
possible in 2 years?

37. 7 tv and radio channels
targeted ads
CTR: 13%

38. cheaper memory
standards
bigger screens on phones
usability
educating users
?
faster networks
cheaper rates
better production tools
W
W
C “mount pilatus” by david small
http://www.flickr.com/photos/small/19034330/

40. You can’t predict
everything.

41. “history is dominated not
by the predictable but by
the highly improbable,
disruptive, unforseeable…”

42. “most of the money you
make is from things you
weren’t looking for.
but you find them only
if you search.”
Nassim Nicholas Taleb

43. how to succeed
with mobile tv

44. r
quality content

45. C “mattias looking at the view” by jonas bengtsson
http://www.flickr.com/photos/jonasb/120921117

46. m
e-a-s-y

48. e
educate people

49. u
show and tell

50. i
share. and share.

52. codename hunter
episode 5: 810 000
whole episode 6 in HD in torrent
50 000 downloads
50 000 streamings
episode 6: 860 000

53. i
share. and share.

54. C “a mixed pair” by co ee monster
http://www.flickr.com/photos/co ee_monster/305449796

55. z
get your feet wet

56. trends in
mobile tv
brandnewbrain@gmail.com
http://brilliantdays.com
Oyvind Solstad
Norwegian Broadcasting