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Mobile
         beyond
There are 7.1 BILLION people on the planet

        4 Billion of them use a mobile phone

              Only 3.8 BILLION of them use a toothbrush
There are 7.1 BILLION people on the planet

        4 Billion of them use a mobile phone

              Only 3.8 BILLION of them use a toothbrush




                #Disgusting.Fact
91% of adults have their phones within
            arms length
There are 5X as many cellphones in the
      world as there as PCs
The majority of 25-34 and 18-24

year olds now own smartphones     64% and
53%     respectively
Nielsen reported an


89%
Increase in mobile data usage
between 2010 and 2011
Time spent on mobile apps
is largely dominated by


games   49% and
social networking


30%
ATE
MOBILE IS IMMEDI




              Your	
  	
  
              gonna	
   d	
  
                           e
               Get	
  K.O
A user experience to invite people, make

people fall in   love with.



         Seamless DESIGN
DESIGN BETTER
Content
           +
         Design
           =
Awesome Mobile Experience
Experience Ecosystems
telecoms + internet convergence is leading to experience ecosystems




                   Uniquely innovate
Super high     specifications on mobile is the next thing,
already is..




     Super Specs Territory
LG Optimus G                   Samsung Series 5 Notebook

Qualcomm Snap Dragon S4 Pro Quad Core     Intel Core™ Dual core i5-3210M
@ 1.5Ghz                                  @ 2.6Ghz

4.7 Inch Display 300ppi                   15.6 Inch Display 100ppi
Then again, some applications need it
Bandwidth and Speed



Available bandwidth will get impossibly   fast,
don’t know what we will do with it
We continue to see a rise in speeds
but nothing revolutionary has really
showed up
is THEE thing
Everyday broadband 10Mbps Max
That is exactly   100 times faster than todays fastest
Function



Touch, gesture and speak   revolution
NFC technology is driving this revolution
InIn Japan,
   Japan,      people have
People have been using mobile
  been using their NFC
  devices to pay for
to pay for about an year now
  goods and services.
See Ad



             }	
  
Download coupon

Redeem
                    15 Seconds




All on ONE device
Safer than carrying cash
4 Billion Mobile phone users




1 Billion bank accounts worldwide
4 Billion Mobile phone users




  Change is coming


1 Billion bank accounts worldwide
C
L                      biggest shift
    Cloud storage is the
              in technology
O
U
D
Seamless Synchronization
You are at all times connected,
and your data is available on

all devices
You can even pick   where your
data and “servers” reside
Social networks have become social   media
Google+ provides ideal visual
content format to showcase
brand imagery



 Great visual content format

 Animation capability


  Unique way to follow brands
Full use of real estate

2nd most popular user base

Extreme customizability for
brands


Most of Hollywood uses it
New and fresh way of displaying content

1Billion user base – Most revenue comes from ads
TEREST
pinterest is perhaps
t h e u lt i m at e p ro o f
tPinterest is perhapstthe t
  h at v i s ua l co n e n
iultimate. proof that visual
 s kinG

 content and design
    A user stream filled with engaging
    images curated
                   KING
 excellence is from websites,
    blogs, and occasionally users
    themselves.

     Organized by consumer passion
     points: fashion, travel, food,
     decorating, etc.
Content filled with branded
images curated from
websites, blogs and users
themselves

                                      6
Internet of things




The transformation from the information age to a   connected   age
Full PC experience is a click away
HTML 5, CSS3 the lot…
E
                                    C
Mobile is just one part of a much   O
Larger interconnected eco-system    S
                                    Y
                                    S
                                    T
                                    E
                                    m
{	
  
  Media cannot exist in isolation, it exists
  within a set of cooperative systems          }	
  
Instant	
  Video	
  

                       cloud	
  player	
  
Apps

There is simply an app for

everything
Scrambled eggs time?
                            :	
  -­‐	
  )	
  
                                                Once upon a time, there was
Phone	
            Messaging	
                  an egg, his dream was to be
                                                boiled.
                                                His name was Humpty,

                                                Oh humpty was a jolly good
Calculator	
       Scrambled	
  egg	
           chap.
                                                Humpty and his good friend
                                                ( You guessed it! ) Dumpty
                                                were sitting on a wall one
                                                day....
Music	
  




Sky	
  Drive	
      Favorites	
  
And	
  there	
  are	
  millions	
  of	
  these….	
  
26,000,000,000 iOS app downloads so far and counting
………………..…01
………………..…09                  Android app downloads so far 11,000,000,000
………………..…17
                                                       …………………….07
…………………125
…………………198                                             …………………….18
…………………379                                             …………………….42
…………………578
…………………741                                             …………………….98
………………..1989                                           ……………………189
………………..3972                                           ……………………821
………………..5794
                                                       …………...……..1690
………………..8890
………………19902                                            ……………….....2892
………………23513
- Hardcorespecs has completely
changed the arena




            G A MI N G
THE MAJORITY OF NEW GAMERS ARE
   CASUAL GAMERS
2011                      79
                          MILLION
MOST
OEMS
ARE
DARN
SERIOUS
I Isf i e
Oh, just n hd
 j tis
  u
finished Modern
Combat 2 o !
  Dal2
    i b
Ma,o f i e
Man, Youu is d
   ny n h
finished Modern
Combat 2, o ,
    Dal2
      i that’s
        b
awesome!! r t
  ta' e !
    ht g a
       s
I feeleg a
Ielr t
   fawesome!
        e!
Game Over!
Search engines will be replaced by   answer
     engines
                                   – Steve Wozniak




EVERYTHING via Dictation
A whole new   perception of looking at things
SMARTPHONES WILL BE
THE HUB OF EVERYTHING
THE FUTURE IS
   THISCLOSE
Cheers!	
  
	
  
       	
  /akash.shrivastava.908	
  

       /in/akashshrivastava	
  

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Mobile Mega Trends to Change the World

  • 1. Mobile beyond
  • 2. There are 7.1 BILLION people on the planet 4 Billion of them use a mobile phone Only 3.8 BILLION of them use a toothbrush
  • 3. There are 7.1 BILLION people on the planet 4 Billion of them use a mobile phone Only 3.8 BILLION of them use a toothbrush #Disgusting.Fact
  • 4. 91% of adults have their phones within arms length
  • 5. There are 5X as many cellphones in the world as there as PCs
  • 6. The majority of 25-34 and 18-24 year olds now own smartphones 64% and 53% respectively
  • 7. Nielsen reported an 89% Increase in mobile data usage between 2010 and 2011
  • 8. Time spent on mobile apps is largely dominated by games 49% and social networking 30%
  • 9. ATE MOBILE IS IMMEDI Your     gonna   d   e Get  K.O
  • 10. A user experience to invite people, make people fall in love with. Seamless DESIGN
  • 12. Content + Design = Awesome Mobile Experience
  • 13. Experience Ecosystems telecoms + internet convergence is leading to experience ecosystems Uniquely innovate
  • 14. Super high specifications on mobile is the next thing, already is.. Super Specs Territory
  • 15. LG Optimus G Samsung Series 5 Notebook Qualcomm Snap Dragon S4 Pro Quad Core Intel Core™ Dual core i5-3210M @ 1.5Ghz @ 2.6Ghz 4.7 Inch Display 300ppi 15.6 Inch Display 100ppi
  • 16. Then again, some applications need it
  • 17. Bandwidth and Speed Available bandwidth will get impossibly fast, don’t know what we will do with it
  • 18. We continue to see a rise in speeds but nothing revolutionary has really showed up
  • 21. That is exactly 100 times faster than todays fastest
  • 22. Function Touch, gesture and speak revolution
  • 23. NFC technology is driving this revolution
  • 24. InIn Japan, Japan, people have People have been using mobile been using their NFC devices to pay for to pay for about an year now goods and services.
  • 25. See Ad }   Download coupon Redeem 15 Seconds All on ONE device
  • 27. 4 Billion Mobile phone users 1 Billion bank accounts worldwide
  • 28. 4 Billion Mobile phone users Change is coming 1 Billion bank accounts worldwide
  • 29.
  • 30.
  • 31. C L biggest shift Cloud storage is the in technology O U D
  • 33. You are at all times connected, and your data is available on all devices
  • 34. You can even pick where your data and “servers” reside
  • 35. Social networks have become social media
  • 36. Google+ provides ideal visual content format to showcase brand imagery Great visual content format Animation capability Unique way to follow brands
  • 37. Full use of real estate 2nd most popular user base Extreme customizability for brands Most of Hollywood uses it
  • 38. New and fresh way of displaying content 1Billion user base – Most revenue comes from ads
  • 39. TEREST pinterest is perhaps t h e u lt i m at e p ro o f tPinterest is perhapstthe t h at v i s ua l co n e n iultimate. proof that visual s kinG content and design A user stream filled with engaging images curated KING excellence is from websites, blogs, and occasionally users themselves. Organized by consumer passion points: fashion, travel, food, decorating, etc. Content filled with branded images curated from websites, blogs and users themselves 6
  • 40. Internet of things The transformation from the information age to a connected age
  • 41. Full PC experience is a click away
  • 42. HTML 5, CSS3 the lot…
  • 43. E C Mobile is just one part of a much O Larger interconnected eco-system S Y S T E m
  • 44. {   Media cannot exist in isolation, it exists within a set of cooperative systems }  
  • 45. Instant  Video   cloud  player  
  • 46. Apps There is simply an app for everything
  • 47. Scrambled eggs time? :  -­‐  )   Once upon a time, there was Phone   Messaging   an egg, his dream was to be boiled. His name was Humpty, Oh humpty was a jolly good Calculator   Scrambled  egg   chap. Humpty and his good friend ( You guessed it! ) Dumpty were sitting on a wall one day.... Music   Sky  Drive   Favorites  
  • 48. And  there  are  millions  of  these….  
  • 49. 26,000,000,000 iOS app downloads so far and counting ………………..…01 ………………..…09 Android app downloads so far 11,000,000,000 ………………..…17 …………………….07 …………………125 …………………198 …………………….18 …………………379 …………………….42 …………………578 …………………741 …………………….98 ………………..1989 ……………………189 ………………..3972 ……………………821 ………………..5794 …………...……..1690 ………………..8890 ………………19902 ……………….....2892 ………………23513
  • 50. - Hardcorespecs has completely changed the arena G A MI N G
  • 51. THE MAJORITY OF NEW GAMERS ARE CASUAL GAMERS 2011 79 MILLION
  • 52.
  • 54. I Isf i e Oh, just n hd j tis u finished Modern Combat 2 o ! Dal2 i b
  • 55. Ma,o f i e Man, Youu is d ny n h finished Modern Combat 2, o , Dal2 i that’s b awesome!! r t ta' e ! ht g a s
  • 56. I feeleg a Ielr t fawesome! e!
  • 58. Search engines will be replaced by answer engines – Steve Wozniak EVERYTHING via Dictation
  • 59.
  • 60.
  • 61. A whole new perception of looking at things
  • 62.
  • 63.
  • 64. SMARTPHONES WILL BE THE HUB OF EVERYTHING
  • 65. THE FUTURE IS THISCLOSE
  • 66. Cheers!      /akash.shrivastava.908   /in/akashshrivastava