The Walls Must Come Down: How Brands Can Connect With Consumers in a Modern Media Landscape
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The document discusses the changing media landscape and the need for brands to adapt. It notes that consumers are more connected than ever across multiple devices but brands are not fully connecting with them across channels. It argues that planning needs to break down silos and bring all digital assets together including display, mobile, video, and social media. It promotes the MediaMind 2 platform for developing responsive ads and video ads to reach consumers on any screen and device with relevant messages.
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The Walls Must Come Down: How Brands Can Connect With Consumers in a Modern Media Landscape
- 1. The Walls must come down Ryan Manchee Director of Innovation Strategy DG MediaMind @rmanchee
- 2. siloed planning closed ecosystem lack of convergence W
- 3. con·verge All pieces of digital coming together display, mobile, video, social, TV
- 4. keeping up with the consumer tent? : Con ence? What udi A vice? De act? Imp
- 8. Audience
- 9. Consumers are more connected than ever before. Why aren’t brands connecting with consumers?
- 11. for consumers it’s all about content ! TEXT + CON ontent c
- 12. WHAT IS CONTEXT? page am I viewing device surroundings relevance
- 13. and the t we're in contex dictates It is the eek that ent we s cont ach for. ice we re the dev
- 14. creativity is king one day, V series in son of a T ry is good entire sea n the sto watch an pan? Whe n opera. n attention s imes the length of a meone ca “But if so ncredible ow an i g three t in sh wership, esn’t that ch someth out our vie ctive.” do le can wat ill learn ab e ore we w ess persp ugh, peop m eno m a busin ings, the ely and fro ry new th Spacey we t reativ -Kevin The more en both c ors will op e more do th
- 16. consumers no longer glued to their seats
- 17. TV is evolving here everyw © 2013 DG Inc. All rights reserved.
- 18. 69% 52% TV in teen bedroom? © 2013 DG Inc. All rights reserved.
- 19. is TV still the first screen? a © 2013 DG Inc. All rights reserved. 20
- 20. Screen addicts 23yrs lives in front of screens © 2013 DG Inc. All rights reserved.
- 22. your office is where your phone is
- 24. & your shopping cart
- 25. Mindset
- 26. The new consumer isn’t everyone, but it can be anyone.
- 27. Be Brave. Be Relevant. Be Interesting.
- 28. 2
- 29. Rich media is... Analytics Insights video. social. display. mobile. And it’s now everywhere.
- 30. mobile is the first screen ys on Alwa ected s conn Alway odule ntrol m co
- 32. HTML5 Factory NOW AVAILABLE MediaMind 2 Rich Media Everywhere. Advanced creative development solution for cross-screen ad delivery. + in app/page/video
- 34. NOW AVAILABLE MediaMind 2 Responsive Ads Cross screen delivery. Customized ad experience for any screen or any device.
- 35. Responsive Banners No more creative walls between screens
- 36. i i i social is a utility
- 37. 65% 71% audience via mobile devices
- 38. NOW AVAILABLE MediaMind 2 responsive + native + social + scale
- 40. In the Cloud
- 41. Video communicates more in less time
- 42. 6 sec
- 43. Are TV ads working online? We are just hoping for the best...
- 44. NOW AVAILABLE Video Ad Designer MediaMind 2 Video is interactive. Enriched experiences utilizing the best features of display. At scale.
- 46. RELEVANCE What you want to say What they’re interested in conversion $$$
- 47. We are tired of noise. ! We want value. Relevance. Curated awesomeness
- 50. NOW AVAILABLE Smart Versioning MediaMind 2 Personalized. Rapid refreshes for display and enhanced dynamic delivery for Mobile and Video.
- 51. Omniscient reporting slice& dice creative placement publisher channel © 2013 DG Inc. All rights reserved. 51
- 52. DATA
- 53. Right message. Right audience.
- 54. NOW AVAILABLE Verification Suite MediaMind 2 Right message + audience + time + safe + video + no ghosts
- 56. NOW AVAILABLE Audience Suite MediaMind 2 Cross Screen Measurement. Your complete digital GRP across all of online. + Nielsen + Comscore
- 59. Creative + Data Synthesis
- 60. 2
- 61. 76% marketers who think marketing has changed more in the past two years than in the past 50
- 62. Be Brave. Be Relevant. Be Interesting. Your turn. @rmanchee
- 63. © 2013 DG Inc. All rights reserved.