Session 2: Introduction to Applied Communication

1. SESSION 2 - APPLIED
COMM TECHNIQUES 2 –
APCT6211
Resources:
Canavor, N. 2016. Business Writing Today. 2nd Edition.
Thousand Oaks: Sage Publications. ISBN 97514833
APCT 5211 Study guide
Figure 1

2. WHAT PLATFORMS DO WE USE TO
COMMUNICATE ON DIGITALLY?

3. TRADITIONAL COMMUNICATION METHODS
• Letters – can you name
a few common ones?
• Memoranda
• Reports
• Proposals
• Newsletters
• Brochures
• Poster Boards
• Any other?
Figure 2

4. TURN TO THE PERSON SITTING NEXT TO YOU. MAKE A LIST OF …
ATTRIBUTES OF GOOD WRITING
Did your list include?
• Clear writing
• Concise and to the point writing
• Easy to understand writing
• Conversational writing
• To the point writing
• Obvious purpose in writing
• Reader oriented
• Jargon free writing
ATTRIBUTES OF UNCLEAR WRITING
Did your list include?
• Unclear writing
• Wordy
• Stilted
• Unfocused
• Full of jargon
• Not oriented towards reader
CLASS ACTIVITY

5. FIX IT - 1
All work must be completed in the
manner detailed in this agreement, by
(time) on (date).
The Contractor will perform all work
set out in this Contract.
The contractor will perform all
deliverables in the contract by the due
dates within the timelines.
The Contractor must meet all due
dates.

6. FIX IT - 2
Headings in this document are meant
for reference: they don’t define its
scope.
‘The headings will help you, but don’t
rely on them to get the whole picture.’
You can read the headings, but don't
believe them.
Headings do not affect the meaning of
the clauses.
Headings are included to help identify
the general topic of a section. Read
everything to completely understand
any rules or regulations you may be
required to follow.

7. FIX IT - 3
“Does this restroom need attention?
Let us know.”
"To help keep our restrooms clean and
safe, please report any problems to
management.“
Please help us keep our restrooms
clean: let us know if there are
problems.
We love clean restrooms! Please let us
know if we can address any issues.
Is this restroom gross? Tell someone
who works here.

8. Create a short video on flipgrid for your lecturer
and class mates to see. Upload the link to VC
Learn
About me. (Who are you? Where did you
matriculate? Who are the people you look up to,
if any? Explain who you are in general.) – Attach a
picture!
Goals in life. (What do you want to achieve in
life?)
Your degree.
(Why did you choose to study the course you are
in? How do you think it fits into the bigger picture
of things?)
My expectations.
(What are you expecting to get out of this
module?)
Remember this is a fun activity for you to see how
you can express yourself clearly and it counts as
an ICE task.
https://flipgrid.com/3f829e49

9. BIBLIOGRAPHY
• Figure 1. Chwirka, W. 2019. 5 Innovative approaches to open enrollment
communications. 18 July 2019. [Online]. Available at:
https://www.benefitfocus.com/blogs/benefitfocus/5-innovative-
approaches-open-enrollment-communications [Accessed 9 January
2020].
• Figure 2. Free Images. Image 1071445. [Online]. Available at:
https://www.freeimages.com/premium/traditional-methods-of-
communication-1071445 [Accessed 9 January 2020].
• Figure 3. Center for Plain Language. [Online]. Available at:
https://centerforplainlanguage.org/ [Accessed 9 January 2020].