A final look at Assignment 1.

1. SESSION 15
• ASSIGNMENT 1 – FINAL REFLECTION
LEARNING OUTCOMES
• WRITING ACADEMICALLY
• CHECKLIST FOR ASSIGNMENT 2

2. GENERAL
• FORMAT
• FRONT PAGE
• NAME OF STUDENT
• COURSE STUDYING
• MODULE CODE
• ESSAY’S TITLE
(MUST BE APPLICABLE TO THE
ASSIGNMENT’S TITLE)
• TYPE OF ASSIGNMENT
• PAGE LAYOUT
• LINE SPACING – 1 ½ TO 2
• FONT – NOT SMALLER THAN 11
• FORMAT
• FRONT PAGE
• NAME
OF
STUDE
NT
• COURS
E
STUDYI
NG
• MODUL
E CODE
• ESSAY’
S TITLE
(MUST BE
APPLICABLE TO
THE
ASSIGNMENT’S
TITLE)
• TYPE
OF
ASSIGN
MENT
• PAGE LAYOUT
• LINE
SPACIN
G – 1 ½
TO 2
• FONT –
NOT
SMALLE
R
THAN
11

3. CHECKING THE RUBRIC - 1
THE RUBRIC SAYS …
INTRODUCTION:
• Provide background info on the question topic to
contextualise the essay and engage reader interest.
• Introduce and outline the essay objectives.
• Critically discuss how the Gillette (2019) advertisement can
be classified as “good business writing”
• How effectively does the advert communicate to its target
and serial audiences
• In what way does the planned structure of the
advertisement help Gillette to achieve its communication
goals
• Decide whether the advert is an example of good business
writing. Why do you think so/not?
POINT
S
• 5
MARKS
• 5
MARKS

4. CHECKING THE RUBRIC - 2
THE RUBRIC SAYS …
• Did the student understand the question topic?
• Mention the relevant key theory, terms and concepts
• Audiences
• Language and tone
• Message planning and structure
• Is there TWO additional relevant and credible resources?
POINT
S
• 15
MARKS
• 10
MARKS
This Photo by Unknown Author is
licensed under CC BY-SA

5. CHECKING THE RUBRIC - 3
THE RUBRIC SAYS …
• Does Gillette clearly and logically communicate to the
target and serial audiences “as a means of “connect[ing]
people, leap[ing] across geographic and time zones, and
brig[ing] culture gaps”
• Provide relevant examples from the video advertisement
POINT
S
• 10
MARKS
This Photo by
Unknown
Author is
licensed under
CC BY-SA-NC
This Photo by
Unknown
Author is
licensed under
CC BY-SA

6. CHECKING THE RUBRIC - 4
THE RUBRIC SAYS …
• Discuss clearly and logically the ways in which language
and tone of the advertisement seeks to “empower
individuals”
• Provide relevant examples from the video advertisement
POINT
S
• 10
MARKS
This Photo by Unknown
Author is licensed under
CC BY-SA

7. CHECKING THE RUBRIC - 5
THE RUBRIC SAYS …
• Discuss clearly and logically the ways in which the
planned structure helps Gillette to achieve its
communication goals.
• Provide relevant examples from the video advertisement
POINT
S
• 10
MARKS
This Photo by
Unknown Author is
licensed under CC
BY-SA

8. CHECKING THE RUBRIC - 6
THE RUBRIC SAYS …
• Showed clearly whether the advertisement is an example
of good business writing with relevant examples.
• Conclusion must clearly and logically summarise and
reinforce the essay discussion and application and relate
this to the introduction and objectives.
• Academic writing principles & maturity of thoughts
• The paragraphs are sufficiently fleshed out and flow
clearly and logically to the next through an accurate use
of transitions. The essay is well-planned, cohesive and
highly readable.
• Spelling and grammar is accurate (the student proofread
the essay effectively)
POINT
S
• 15
MARKS
• 5 MARKS
• 5 MARKS
• 5 MARKS
• 5 MARKS

9. SUGGESTED LAYOUT
FRONT PAGE
INDEX
1. INTRODUCTION (5 + 5)
2. THE GILLETTE (2019) ADVERTISEMENT
1. THE AUDIENCE (10 + 5 + 5)
2. THE LANGUAGE AND TONE (10 + 5 +
5)
3. THE STRUCTURE AND PLANNING (10 +
5 + 5)
3. CONCLUSION (5)
4. BIBLIOGRAPHY
Format
5 – Style
5 –
Paragraphs
5 – Spelling
& Grammer