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Infrastructure to Enable P4 Medicine: Investing in Innovative Personalized Health Solutions OSU Annual Personalized Health Care National ConferenceOctober 6, 2011
Why Personalized Health?
International Comparison Health Expenditure, 1980–2008 Total expenditures on healthas percent of GDP Average spending on healthper capita ($US PPP) Source: OECD Health Data 2010 (Oct. 2010).
An Aging Global Population
Number of Practicing Physicians per 1,000 Population, 2008 * 2007. ** 2006. Source: OECD Health Data 2010 (Oct. 2010).
Average Annual Growth Rate of Practicing Physicians per 1,000 Population, 1998–2008 Percent * 1997–2007. ** 1996–2006. Source: OECD Health Data 2010 (Oct. 2010).
Asthma Admission Rates per 100,000 Population Age 15 and Older, 2007 * 2006. ** 2005. *** Among countries shown. Source: OECD Health Care Quality Indicators Data 2009.
Diabetes Acute Complications Admission Rates per 100,000 Population Age 15 and Older, 2007 * 2006. ** 2005. *** Among countries shown. Source: OECD Health Care Quality Indicators Data 2009.
Congestive Heart Failure Admission Rates per 100,000 Population Age 15 and Older, 2007 * 2006. ** 2005. *** Among countries shown. Source: OECD Health Care Quality Indicators Data 2009.
* 2006. ** 2005. *** Among countries shown. Source: OECD Health Care Quality Indicators Data 2009. Diabetes Lower Extremity Amputation Rates per 100,000 Population Age 15 and Older, 2007*
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Create deeper engagement with health consumer
Provide clear, simple tools to the provider
Make it better, cheaper and faster The Big Need The Six Trillion Dollar Man
Two Key Innovations of Our Generation Transforming Personalized Health
The Physic view of Personalized Health Health is inherently personal and… ...one size does not fit all. Personalized health uses precise tools and technologiesto measure an individual’s unique characteristics to enhance health.
Where is Health Being Personalized? Clinical Medicine Drug Development	 Consumer Products Diagnostics Insurance PBMs Clinical Nutrition Food Safety
What Does it Look Like? Clinical Medicine Consumer Products Diagnostics Drug Development	 Insurance PBMs Clinical Nutrition Food Safety
It also looks like this 16
And this.. 17
And this… 18
And this… 19
And this.. 20
And this.. 21
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Supported by validated science

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Madsen

Editor's Notes

  1. Zelboraf – U.S. Food and Drug Administration (FDA) approved Zelboraf for the treatment of BRAF V600E mutation-positive, inoperable or metastatic melanoma, as determined by the concurrently-approved 4800 BRAF V600 Mutation Test, a diagnostic test developed by Roche to identify patients eligible for treatment. “The FDA approval of Zelboraf marks a major step forward in personalizing the treatment of metastatic melanoma, a devastating disease that until this year had limited approved treatment options,” said Hal Barron, M.D., chief medical officer and head, Global Product Development.