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Better burger
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Health-conscious
customers avoid our
burger because of the
calories, fat, and
carbohydrates it contains
Find alternative components
for the burger that have less
calories, fat, and carbohydrates
5/2/2013 Vande Kamp 2
3. Bun Nutrition
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
5/2/2013 Vande Kamp 3
4. Cheese Nutrition
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
5/2/2013 Vande Kamp 4
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
5/2/2013 Vande Kamp 5
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds. Alternative bun costs 10% less.
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better Burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller
