Infinix DM report Cote Divoire-Oct & Nov (EN)

1. 内部公开 INTERNAL USE, Copyright © TRANSSION HOLDINGS
Infinix Cote d‘Ivoire DM – Oct & Nov

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Ads performance review
• Google trends
• Synthesio
• Ads Analysis
• Facebook
• Google
Ads plan
• Budget allocation
• Cote Divoire internet environment
Content

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Google trends
Ø From launched to end of Oct., the trending went from top to drop.
Ø More content with conversion-drive copy can keep the trending in hype.

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Ø For the awareness, Infinix went back to No2 in Cote divoire.
Ø For the SOV, TECNO was the top in Oct & Nov. Inifnix need to share more engaging content for
earning more mentions.
Synthesio

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Synthesio – mention trending
Ø Overall, TECNO had the best performance due to Camon 12 and Spark 4 promotion.
Ø Infinix can optimize content to have more responses, though the share has increased.
Ø Itel focused on S15 promotion, making a strong heat in short time.

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Synthesio – TECNO mention trending
• TECNO focused on Camon 12 & Spark 4.
• With much engaging copy and ads push, more
engagements TECNO earned.

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Synthesio – itel mention trending
• itel focused on S15 & s15 pro, with many different
aspects of content to demonstrate the product
features.

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Synthesio – Infinix mention trending
• Infinix focused on Hot 8 & S5.
• Copies are supposed to improve for getting more
share and comments.

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Ø Infinix
Ø No.3 of share of voice and No2. awareness.
Ø We need a social calendar, including weekly activities, monthly campaign for
getting more online influence.
Ø For the posts,
Ø TECNO
Ø TECNO is better at daily operating online influence.
Ø itel
Ø Occupying No.2 in share of voice, which was mainly from S15.
Synthesio – Summary

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Ø September
Ø Total spending in August is $2,037.3.
Ø Total impressions 4,889,261, 109,066 Clicks .
4,889,261
Impressions
109,066
Clicks
Sep & Oct spending
15,377,879
Impressions
306,000
Clicks
Ø October
Ø Total spending in August is $8,944.26.
Ø Total impressions 24,750,140, Clicks 383,748.

11. 内部公开 INTERNAL USE, Copyright © TRANSSION HOLDINGS
Ø In September, total Google spending is $90.96 with earning impressions 423,912 clicks 4,319.
August Google spending
Ø In October, total Google spending is $4,703.8 with earning impressions 17,140,481 clicks 120,300.

12. 内部公开 INTERNAL USE, Copyright © TRANSSION HOLDINGS
Ø In September, total spending on
Facebook is $1,946.34 with
earning impressions 4,465,349
and 104,747 clicks.
August Facebook spending
Ø In Octorber, total spending on
Facebook is $4,240.46 with
earning impressions 7,609,659
and 263,448 clicks.

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Ø In September, local application is $1,343.47.
July reach, PPE, video view spending
Ø In October, local application is $728.48.

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Ø We will focus on Hot 8 & S5 in November.
注：标绿部分为当地申请的广告
Ads Type Impressions Clicks Pageike Views Budget CPC CPM CPV CPL
GSN
38,300 5,000
- -
1,000
0.2 26.11- -
GDN
10,000,000 100,000
- -
3,000
0.03 0.3- -
YouTube
3,333,333 9,091
-
300,000 3,000
0.33 0.9 0.01-
Instagram
1,290,323 80,000
- -
2,000
0.025 1.55- -
Facebook Post
Engagement 1,290,323 100,000
- -
2,000
0.02 1.55- -
Facebook Click to
Website 5,714,286 200,000
- -
2,000
0.01 0.35- -
Facebook Page like
649,351 50,000 25,000
-
1,000
0.02 1.54- 0.04
22,315,914 544,091 25,000 300,000
14,000 0.03 0.63 0.01 0.04
November plan – Hot 8 & S5

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Cote Divoire internet environment
Source : We are social

16. 内部公开 INTERNAL USE, Copyright © TRANSSION HOLDINGS
Cote Divoire internet environment
Source : We are social

17. 内部公开 INTERNAL USE, Copyright © TRANSSION HOLDINGS
Source : We are social
Cote Divoire internet environment

18. 内部公开 INTERNAL USE, Copyright © TRANSSION HOLDINGS
Cote Divoire internet environment
Source : We are social

19. 内部公开 INTERNAL USE, Copyright © TRANSSION HOLDINGS
Source : Alexa
7.1%
About 1,750,000 people
PURCHASES AND / OR
PAYS BILLS ONLINE
Cote Divoire internet environment
Top sites on Cote Divoire.

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The End.
Thanks for listening.
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