2017 Note4 online launch proposal - india.pdf

1. Digital Plan for India
20170922

2. Simple form or creative is
recommended rather than
complicated due to the
connection speed.

3. Top site of India

4. Channels
Facebook
Google
Display
YouTube
Google
Search
Others

5. Goals
Build brand awareness Sales Boost
Attract consumers attention,
engage them and build brand
awareness in their cognition.
Drive consumers to buy Infinx Note
4.
hot 20k note 30k

6. Launch
Prewarm
Precise targeting
163,048,826
impressions
Activate pre-warm audience walk to talk.
538,144,266
impressions
Shop on Flipkart
Sale
target
hot 20k
note 30k

7. Budget
Channel importance level Pre-warm Launch
Facebook – newsfeed - 80000
Facebook – Video 3500 7500
Facebook – reach & frequency 1000 6000
Google Display 2000 6000
Google Search / Google
Shopping
2500 6000
YouTube 2500 6000
YouTube – Master head -
3000
Yahoo Bing search 500 500
Yahoo Native ads 500 500
Total 12500 115500

8. 7%
7% 2%
6%
5%
7%
63%
1% 2%
Budget Facebook – newsfeed
Facebook – Video
Facebook – reach & frequency
Google Display
Google Search
YouTube
YouTube – Master head
Yahoo Bing search
Yahoo Native ads

9. Timeline
Stage Pre-warm Launch
Time Two weeks A month
Content
1. Pre-warm event
on social media.
2. Event promote.
3. Make
impressions
through precise
targeting.
1. Launch-event on social media.
2. Product promote.
3. Video campaign launch.
4. Direct buy assessment.
5. Remarketing by programmatic buy
6. Drive sales, mainly by Google search,
Flipkart.

10. Delivery logics
Channel
s
Facebook Google display
Google search/
Google Shopping
YouTube Others
Media
feature
Strong targeting
feature & engage
users in social
way
Approach more
users through
million
placements
Approach people who
has better interest
and knowledge to
brand
Let users know
brands in
depth
Exact remarketing and
precise ads
assessment
Target
audience
1. Customer
audience
2. Lookalike
audience
3. Selected audience
a. interest in
phones
b. shopping
alcoholic
c. interest other
phone brands
1. Remarketing
2. Interest
Affinity
3. In-market
segments
4. Customer list
5. Placements
6. Topics
Who search
1. competitor brands
2. Phone related
3. Infinix related
4. Infinix Note4 related
1. Remarketing
2. Interest Affinity
3. In-market
segments
4. Customer list
5. Placements
6. Topics
1. Remarketing
2. Direct buy
3. Programmatic buy

11. 600x600， 1200x628
Facebook Ads

12. Display ads Responsive ads Mail ads
尺寸 300x250, 336x280,
728x90, 300x600,
320x100, 970x250
- -
GDN

13. infinix hot 2
camera
infinix mobile
review
infinix new
model 2016
infinix
mobiles
whatmobile
infinix zero 3
x553
infinix mobile
phones made in
which country
infinix phone
brands
specs of
infinix hot
note
about infinix
hot 2
www infinix
infinix 2016
phones
infinix hot
pro 2
latest infinix
model
hot note 2
features
infinix alpha
marvel jumia
price of
infinix zero
in nigeria
infinix x570
infinix
company
details
infinix x
series
infinix hot
note 3 specs
infinix zero
price in naira
infinix phone
hot 3
infinix
zero price
in naira
infinix hot
note 2
white
Infinx related

14. cost of
infinix note 4
infinix note 4 infinix note 4
full
specification
infinix note4
specs
infinix note
price
infinix note 4
x600 price
infinix note 3
x601 shell
black
www.infinix
note 4.com
camera
infinix note 4
camera
infinix note 4
how much is
infinix note 4
company
price of
infinix note 4
x601
www infinix
note4 com
infinix note 4
infinix note
phones
bei ya infinix
note 4
price of
infinix note 4
x601
infinix note 4
specs
infinix note 4
features
price of
infinix note 4
how to buy
infinix note 4
infinix note 4
x601 review
infinix note 4
price
specification
s of infinix
note 4
Infinx note4 related

15. xiaomi
xiaomi
xiaomi
smartphone
mi3
xiaomi redmi
note buy
xiaomi redmi
latest
mobiles
xiaomi
phone 4
xiaomi new
launch
phone
xiaomi
mobile com
xiaomi
mobile
xiomi mi3 xiaomi
smartphone
xiaomi redmi
note 2 prime
xiaomi redmi
4g
xiaomi
online shop
xiaomi
mobiles
phones
xiaomi mi4
16gb
xiaomi mi
mobile
xiomi mobile
com
xiaomi shop
online
xiaomi redmi
new phone
xiaomi redmi
2 note
xiaomi note
4g
xiaomi latest
android
phone
xiaomi
hongmi
xiaomi dual
sim
xiaomi related

16. world best
android
phone under
10000
top rated
mobiles
under 10000
the best
phone under
10000
price 10000
best mobile
new mobiles
under 10000
mobile rs
10000
mobile
around
10000
latest mobile
phones
below 10000
under 10000
smartphone
top mobile
10000
smartphone
s below
10000 with
android
phones for
10000
new latest
phone under
10000
mobile
phones
under 10000
latest
smartphones
within 10000
latest best
mobile
under 10000
under 10
thousand
best mobile
top 10
mobiles
under 10000
smartphone
price under
10000
nice mobile
phones
below 10000
mobiles
below 10000
mobile
phones
2016 under
10000
latest
mobiles
under 10000
rupees
great
phones
under 10000
phone related

17. where to
buy moto g
moto offers moto mobile
models
moto g price
in india
moto g
mobile
offers
moto e best
price
g moto
mobile
where to
buy moto x
smartphone
moto e
moto new
mobile
moto latest
phone
moto g offer
price
moto g buy
online
moto cell
phone price
buy moto price of
moto x
online moto
g
moto mobile
price today
moto latest
mobile price
moto g new
mobile
moto g 3rd
price
latest
motorola
mobile
all moto
mobile price
online moto
g
Moto

18. price of
lenovo
phones
phone
lenovo
new phone
in lenovo
new mobile
lenovo
mobile
lenovo new
low price
lenovo
mobile
lenovo top
mobile
phone
lenovo
smartphone
price
lenovo
phone price
lenovo
phones and
specs
lenovo
phones india
lenovo
popular
mobile
lenovo price
phone
lenovo
smartphone
and price
lenovo
smartphone a
series
lenovo
smartphone
latest
lenovo
phone latest
price
lenovo
phone
features
lenovo
phone all
price
lenovo new
release
phones
lenovo new
phone
model
lenovo new
cell phone
lenovo
mobile
smart price
lenovo
phone
mobile
Lenovo

19. Google Shopping

20. In-stream
6 seconds bumper ads
15 seconds
60 seconds
Discovery
For getting more views.
Light Box
Engaging ads pop up after
user’s cursor stay on ads for
three seconds.
YouTube ads

21. Yahoo – Bing search
Bing Search ads

22. Yahoo – Native ads
Native ads

23. Performance Forecast
Channels Prewarm Launch total budget Impression CPM Clicks CPC CTR views CPV
YouTube 3500 7500 11,000 5,583,756 1.97 8,209 1.34 0.1% 550,000 0.02
GSN 1000 6000 7,000 2,991,453 2.34 116,667 0.06 3.9%
GDN 2000 6000 8,000 43,379,304 0.18 200,000 0.04 0.5%
Facebook
Ads
2500 6000 8,500 42,500,000 0.20 94,444 0.09 0.2%
Facebook -
Video
2500 6000 8,500 42,500,000 0.2 850,000 0.01 2.0%
Facebook –
reach &
frequency
- 3000 3,000 15,000,000 0.2 300,000 0.01 2.0%
Yahoo Bing
search
500 500 1,000 666,667 1.5 25,000 0.04 3.8%
Yahoo 500 500 1,000 2,000,000
0.0005
33,333 0.03 1.7%
Total 48,000 454,621,180 0.19 1,627,653 0.02 1.1%