Video advertising is the new way to get the message out about your business, services or products. Here are the three main reasons why video advertising is currently one of the most popular internet marketing methods.
With increasing access to broadband connection, online video streaming as a form of advertisement is becoming increasingly popular. Different types of videos abound in the internet – video emails, video instant messages, video broadcasts, and video blogs.
The idea is to create videos that could put out effective advertisements without alienating viewers who have not yet jumped into the online advertisement viewing bandwagon. Internet video blogging sites like YouTube get millions of hits a day so companies are beginning to consider every possible way to get these people who visit these video blogging sites to buy their products or avail of their services.
There are a lot of reasons why video advertising is becoming increasingly popular; here are some of these reasons.
Reason 1: Wide Coverage and Reach
With video advertising, you will be able to reach different people, young or old, male or female. Your advertising will reach millions of people, regardless of their age, sex, and race.
Thousands of websites generate interest from people worldwide. People, especially the younger generation, are cutting off on their other pursuits to give time to online social networks like MySpace and YouTube. YouTube alone has millions of viewers daily.
This opens a whole worldwide market for every business. It is no wonder why an estimated $400 million was spent for video advertising in 2006 alone. This figure is expected to increase in the coming years. With the majority of internet users preferring to purchase products online, more and more videos are created each year in response.
Reason 2: Videos Get the Message Across
Video messaging uses the audio-visual approach, so it’s more effective in getting any message across. People would generally respond more to both visual and audio stimulation.
If your video captures your viewer’s interest, you could expect a call, an order, or a hit on your site. Scientifically, it has been proven that the probability of people remembering any message is higher if the message was received through both sight and hearing.
Video messaging is a form of a personal communication to your target market. You can create all kinds of videos and send them via email or post them on your websites. You can create video instant messages, emails or blogs. It depends on what form of video marketing would be most effective for you.
Reason 3: Relatively Inexpensive
Online video advertising is not expensive. It is cheap yet it works. It means good business and more profit. It is cheaper than print ads or TV ads. You spend little for the worldwide market. You don’t need to have millions of dollars just so you can launch an effective and competitive video advertisement. This levels the playing field for home-based e-business owners like you.
Virtually all kinds of businesses can create their own online video advertisements, upload these videos on YouTube, and embed the streams into their own websites. In an instant, without even paying for a million dollar worth of video ad, small businesses can have video streaming and market to millions of users worldwide.
How to Use Video to Increase Traffic to Your Website
To compete in the battle to generate website traffic you need several tools; desirable products or services, search engine friendly website design and informative content. By using video to interact with your website visitors, you can produce better results. When you generate website traffic by using interactive video you can capture their interest by providing information throughout your website, not just your homepage.
Putting all of the pieces in place is only the first part of the battle: keeping them on your site is the real challenge. I have found that using streaming video generate