Marketing Your Practice
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FDRIO's Foundations of Mastery Conference on Nov. 16, 2020
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Marketing Your Practice
- 1. Marketing Your Practice Omar Ha-Redeye, Executive Director, Durham Community Legal Clinic Mark Chyz, President Cm2 Media Patricia Macinnis, President UpWord Communications Brian Galbraith, Founder Galbraith Family Law Moderator: Rachel Healey, Family Lawyer Stanchieri Family Law
- 2. ● Despite the Tech, it's Still the Rep ● Professional Obligations Remain Paramount ● New Family Law Reform Emphasizing ADR ● Focus on Client-Centred Services Ethical Marketing In The Modern Era
- 3. ● Define a strategy across all mediums ● Be consistent in your messaging ● Speak to your clients ● Ensure staff communicates the message Consistent Content
- 4. Winning at social media ● Opening arguments ● First comes strategy, then execution ● The content conundrum ● Common mistakes and how to avoid ● Opening arguments ● First comes strategy, then execution ● The content conundrum ● Common mistakes and how to avoid Winning At Social Media
- 5. Maximizing Marketing Dollars ● Zoom Videos and Webinars ● Repurpose Content ● Social Media is King ● Don’t Advertise – Solve Problems ● Zoom Videos and Webinars ● Repurpose Content ● Social Media is King ● Don’t Advertise – Solve Problems Maximizing Marketing Dollars
- 6. Patricia MacInnis President, UpWord Communications Brian Galbraith Founder, Galbraith Family Law Omar Ha-Redeye Executive Director, Durham Community Legal Clinic Mark Chyz President, Cm2 Media Inc. Durhamcommunitylegalclinic.ca 905.728.7321 ext 24 Cm2media.ca mark@cm2media.ca 1.855.656.5262 Upwordcommunications.com pmacinnis@upwordcommunications.com 1.647.863.4475 Galbraithfamilylaw.com brian@galbraithfamilylaw.com 705.230.2734 ext 223