Marketing your business is everything. Marketing is actively promoting a brand’s product or service. It’s a way of reaching and engaging people. Marketing keeps your company top-of-mind among the decision-makers you are trying to do business with.
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Use Marketing to Triple Your Business
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4. This course shows you how to…
Get more customers
Keep existing customers
Increase your revenue
5. I will show you step-by-step how to create an awesome
marketing plan like a pro!
It’s simple and easy to do!
6. A marketing plan …
• describes your advertising and marketing efforts
and goals
• addresses all aspects of growing your customer base
• is long-term or short-term
• changes at anytime
• keeps everyone on the same page
7. Marketing vs. Branding
• Marketing is actively promoting a brand’s product
or service. It’s a way of reaching and engaging
people. Marketing keeps your company top-of-mind
among the decision-makers you are trying to do
business with.
8. Does Your Business Type Need
Marketing?
• Highly effective marketing is a make-or-break necessity for most small businesses
• Marketing is more than simply letting people know about your products or services
11. Problem #1: Lack of Understanding
Successful business owners know a little bit about all
aspects of their business. What they don’t know they
make it their mission to gain a basic understanding.
I conducted a survey of 200 small businesses, and
found that over 75% of the businesses didn’t know
how to create a plan, and some did not promote at all
because they didn’t know where to start.
12. Problem #2: No or Small Budgets
85% of business owners surveyed said they
didn’t have the budget to hire a marketing
professional, however, they were interested
in affordable options to learn how to create
a plan.
13. Problem #3: No Return on Investment
I found that most small businesses and
organizations spent money on random
promotions that did not work or have a return
on their investment.
Losing money is disastrous and usually causes
most businesses to close.
14. Problem #4: Affordable Access to Resources
Marketing is more than simply letting people know
about your products or services Business should
have a plan to sustain and grow operations until
marketing efforts can be given to a dedicated
person
Highly effective marketing is a make-or-break
necessity for most small businesses. All of the
businesses I interviewed wanted to learn how.
15. What marketing challenges do
you face?
Getting
new
customers
Retaining
customers
Branding
Promotional
ideas
No
budget
Small
budget
Time
All businesses face challenges…
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17. By the end of this course
you will have a complete marketing plan!
This course will help you create your own
marketing plan that include:
• Company Overview
• Situation Analysis
• SWOT Analysis
• Market Research
• Target Audience
• Goals
• Strategies
• Tactics
• Marketing Schedule
• Budget
• Plan Evaluation
18. ModuleBreakdown Module 1: Understanding Your Business
•Company overview
•Situation analysis
Module 2: Identifying Opportunities
•Identifying competition
•Understanding your business industry
Module 3: Reaching Your Ideal Customers
•Identifying your target audience
•Crafting your key messages
Module 4: Money Making Solutions
•Setting actionable goals
•Creating strategies and tactics to reach your goals
Module 5: Return on Your Investment
•Creating a marketing schedule
•Creating a budget
•Evaluating if your plan worked
19. This course is for businesses ready to…
• Save time
• Save money
• Be strategic
• Be organized
• Grow your business
• Make more money
• WIN!
20. This course is not for you if…
• You are looking to get rich quick
• You are not open-minded
• You make tons of excuses
• You are not willing to follow-through with your plans
• You are lazy
22. Start Now. It’s Easy
Register
1 Pay your
investment
2 Log into the
course. You have
access to the e-
course 8 weeks.
3
23. Plant Your Seed For Success!
Your Investment Includes:
• Full e-course access
• 20+ page downloadable and printable planning
workbook
• Access to videos and resources for up to six
weeks
• Free attendance to Monday night live Q&A's
• E-course freebies
• Invite to private Facebook group