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Traditional_VS_Digital_Marketing.pdf
- 1. Traditional Marketing VS Digital Marketing – Yash Shekar AIML
- 2. Traditional Marketing VS Digital Marketing - A Debate What is Marketing? Which is better?
- 3. What Is Marketing? Marketing refers to activities a company undertakes to promote the buying or selling of a product or service Marketing includes ● Advertising ● Selling ● delivering products to consumers or other businesses ● Some marketing is done by affiliates on behalf of a company.
- 4. Marketing Classification Marketing can be classified into 2 major classification namely : ● Traditional marketing ● Digital Marketing
- 5. Traditional Marketing Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards
- 6. Advantages of Traditional Marketing traditional marketing is effective in boosting your brand. In addition, traditional marketing presents opportunities to reach a large audience in ways that digital marketing cannot ● You Can Connect With Your Local Audience ● Promotional Materials Are Sustainable ● Hard Copy Marketing Materials Can Be Easier To Process
- 7. Disadvantages of Traditional marketing Traditional marketing has been getting success in the past, there are some disadvantages of traditional marketing too due to the increasing use of the internet in recent years. These days it’s not often we get excited about traditional marketing methods ● Lack of time to update message ● Expensive compared to online marketing ● Customized Marketing not possible
- 8. Digital Marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
- 9. —Bill Gates “The Internet is becoming the time square for the global village of tomorrow ”
- 10. Advantages of Digital Marketing Unlike traditional methods, digital marketing helps you reach a larger audience and target prospects who are most likely to buy your products and services. Additionally, it is more cost-effective than traditional marketing. ● Global Reach ● Multiple Strategies ● Effective Targeting ● Easy to Learn
- 11. Disadvantages of Digital Marketing Before you start working on the digital marketing area, you should know and be well aware of its limitations also. ● Skills and training ● Time consuming ● Security and privacy issues
- 12. Traditional Marketing or Digital Marketing Can They Work Together? So, what’s our verdict – digital marketing or traditional marketing? It all boils down to who your target audience is. Your audience could also enjoy a mix of both strategies. Understand their preferences, likes, dislikes, buying patterns, etc. Once you have identified what kind of data they consume the most, then start strategizing accordingly.
- 13. Conclusion To determine whether you should focus on digital or traditional marketing, you should research your audience in depth. Audience is the KING
- 14. This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik and illustrations by Stories Thanks! Do you have any questions?