2. z
MASTHEAD
This is the name and branding image
(logo) of the magazine. It is usually
located in the same place to identify the
brand. The bold colours and large font is
intended to make it immediately
recognizable for its target audience. This
is intensified through the repetition of the
colour red used for the masthead.
SKYLINE
Offers additional information about
content and news that is inside the
magazine. Used as a unique
selling point as it interest's readers
to read more.
COLOUR SCHEME
The colours used in this magazine are
black, red and white. These colours are
bold and match, harmonise and contrast
with those of the main image. It is
paramount that both graphic elements
are perfectly integrated in balanced and
coherent design. The colours used
convey seriousness, current affairs and
modernism. The choice for the red
masthead matches the red stripes on the
USA design face mask.
MAIN IMAGE
The biggest image, which occupies the
central area of the cover presents a
portrait close-up of President Biden. This
image illustrates and represents the main
feature of this issue, portraying ideas of
politics and hard news.
MAIN COVERLINE
This is the text that accompanies the
main image. It further explains the more
about the main feature of the magazine.
COVER LINES
Aside from the main cover line, there will
be other cover lines that are used to
show the readers more about the issue.
BARCODE
DATELINE AND PRICE
FONT TYPES
The font types used in this magazine are
mostly sans serif font types that can be
seen through the masthead and main
coverline and parts of the skyline. San
serif font types are used as they are
contempory , modern looking and easy to
read.
Analysis of graphic media language in magazines
3. z
z
Audience
analysis
TARGET AUDIENCE , DEMOGRAPHICS
Gender : 80% Male
Race: White
Geo-demographic: 6-% London and South East of UK
Interests: Politics, economics, current affairs, elections and
finance.
Socio-economic profile: 100% AB
62% earn more than ÂŁ50k per annum
Psychographic profile: Succeeders
4. z
Generic codes and conventions
 Codes – are a system of symbols used to communicate different
messages.
 Conventions- are the repetition of normative values.
5. z
CONVENTIONS
The masthead which is conventionally
located at the top of the magazine , has been
placed on top of the president , which makes
it easy to be found as readers read from the
top to the bottom. It is also in red which
makes it stand out more as it is a vibrant
colour.
CODE
The black and red and white mask matches
the font colours. The colours used convey
senses of seriousness and informative
content which reflects the idea that they are
a current affair magazine. Furthermore, the
portrait is in black and white which could
further intensify the use of house style of
repetitive colours
CODE
The black fonts and imagery symbolize
power and significance which could reflect
the power that Biden now has as president.
CONVENTIONS
Black is typically used for text as it stands
out and is easy to read.
CONVENTIONS
The red on the mask contrasts against
the black and white portrait and black
parts of the mask. The red matches the
masthead which might have been used
to make their magazine easily
recognizable.
CODE
Biden’s sunglasses reflects the White
house building which further symbolizes
his power and success in winning the
election.
CONVENTIONS
White background is used so that the
fonts and portrait stand out and do not
blend in.
Generic codes and conventions
CODE
Red often symbolizes power, strength
and courage and is often seen in flags
For example, the USA flag which can be
seen on Biden’s mask. Red is often seen
in flags to represent bravery that is seen
as an achievement. This signifies
Biden’s courage and strength within
being a new president.
6. z
Content page analysis
TITLE
The words contents indicates that this is the
content page. It’s the largest piece of text
and he boldest and brightest which makes it
easy to find by the readers.
CONTENT SECTIONS
The topics are divided into different sections
and are composed in 3 columns. Each
heading for the contents is in bold serif
coloured font to make it easy to find.
CONTENT SECTIONS
Each different content in the magazine is
presented by a page number where
audiences can find information about the
topic.
EDITORS
Provides names of editors and credits for the
people involved in production.
MASTHEAD
Masthead is also included in the contents
page to remain consistency.
FOOTER
Includes information such as the
dateline , masthead and page
number.
IMAGES
Two images used to provide extra
information abut the issue and content in the
magazine.
FONT TYPES
Headings and subtilties are in bold so it is
easy to find by the reader. Also sometimes
highlighted in colour to further emphasize the
boldness.
COLOUR SCHEME
White background used so text can easily
stand out and be read easily.
7. z
HOUSE STYLE
A set of rules concerning graphic elements (layout,
colours images, and typography) observed by the
graphic, editorial and printing staff in particular
publishing or printing company.
8. z
What are the main elements in the National Geographic magazine’s
house style (thinking of colour, shape, font types, images, camera
shots and angles, composition.
1. Use of colours and shapes- repetiive use of a yellow
rectangular boarder which emphasizes and frames the
subject/image. Yellow makes the magazine stand out
makes it recognizable for readers. Photographs are highly
contrasted and vibrant to emphasizes beauty of nature and
the surrounding world.
2. Font types – The masthead is in serif font type usually in
black and white to stand out. Also portrays traditionalism,
seriousness and educational content. Sans serif cover lines
connoting the contempory aspect of the publication.
3. Images – Mostly close portraits to show expression and lots
of detail in either animals or people. Also, lots of landscapes
to show environments which reflects their idea of being an
environmental magazine.
4. Camera shots- Conventionally close up shots of animals
and people to show facial expressions and emotions. Also
photos are taken very symmetrically which creates balance
and a logical layout.
5. Composition – usually one subject in the image such as
people and animals. Usallly close up to create a personal
and more meaningful style of photography which makes the
audience feel connected to the subject. Subject is usually
placed in the middle as this is the focal point where the
viewers eyes are drawn to first.
6. Codes – The colour yellow that is used in the boarder
symbolizes positive and happy ideas, meaning they could
be portraying environments, people and animals in a
positive way. This could suggest that they are trying to
enhance the natural beauty of the world and nature.
7. Conventions – Usually White cover lines are used to stand
out and contrast against the images so they do not blend in
with the colours in the image. Yellow baorders are
repetitively used to frame the image and draw attention to
the photograph/subject. The yellow boarder is also used as
a their logo.
10. z
List of Current Affairs
 Coronavirus
 Lockdowns
 Homelessness
 Elections
 Knife Crime
 Gang violence
 Black lives matter
 Death of George Floyd
 Death of Sarah Everald
 Protests
 Women’s rights
 Animal Testing/ cruelty
 UK economic crisis caused by Lockdown
