Research tasks 2,4&5

1. Convention:
The models face and head are
slightly covering the masthead, yet
it is still visible.
The colour pink shows femininity
and emphasizes the
encouragement of female power.
Linking back to cosmopolitan’s
mission statements.
The baby pink coloured font
matches the pink worn by the
model.
“New year, New everything”
suggests the importance the brand
follows with keeping up to date on
newest trends. Her pregnancy is a
good public statement for the
magazine company and entices
readers to catch up on her big
news.
The size of the masthead is the biggest text
on the cover, as it is the name of the
magazine. The font used is used in bold. It
catches the eye of the reader and is placed
directly above the model. Despite the
model’s face covering part of the text, it is
still visible to read.
Emma Roberts:
Emma is an American actress and singer
aged 31. She is most recognised for her role
in Nickelodeon show making her a good
model for cosmopolitan’s front cover. Her
age helps target their targeted audience
(females 18-35)
Codes and conventions

2. Once again the model’s face and head
is covering the Masthead and Brand of
the Magazine.
The model’s name does not appear
anywhere on this cover, Publicity of
who is recruited as a model does
not seem important for them.
Small jokes to appear less formal to
readers
Possible sponsors linked closely
to improving and living a
healthier lifestyle
A dominant colour of pink and light
pastel making it more appealing to
female readers.
The sizing of ‘Women’s Health’ is the
biggest on the cover as it titles the page.
The font is thick like Cosmpolitan’s. The
title does not catch the readers view as
well as other texts on the page, they
clash as they have a similar font and
sizing.
Michelle Keegan:
Michelle is an English actress and
aged 34. She is displayed as a good
fitness enthusiast and an important
figure for Women’s Health. Alike
Emma Roberts on Cosmo’s cover she
encourages readers of a similar age
category to read.
Included fitness plans and
activities for readers to use and
easily follow
Codes and conventions

3. The masthead is centered at
the very top of the cover, with
no coverings around it.
Soft fonts to appear more
gentle
The colour red and
green illustrates the festivity
being promoted.
The size of the text varies
according to the prominence of
the feature on articles cover
line
Different fonts of green
Promotes Festivity
Codes and conventions
No model or celebrity
used
The name of the
brand is the largest
thing on the page to
attract readers

4. No skyline, avoids
distraction of reading
the masthead
Large Masthead. Cosmopolitan
uses it’s typical font and bold
labelling.
Colour scheme:
Mostly Pink, black, white and
baby blue
The black is a simple and clear
to read and doesn’t overpower
the masthead.
The White matches the models
clothing, and the baby blue
adds a hint of colour.
Blush pink targets the
companies balance of lifestyle
and femininity.
A Barcode is stamped on,
and it provides the
functional element.
Main image
Dianna Agron is
positioned centre page
as she represents the
main article.
Cover lines are placed
along the edges of the
page, as they are aside
from the main cover
story
Graphic elements

5. Colour scheme:
Mostly black, white and navy
blue.
The choice of Blue closely
matches the models clothing.
The shade of hot pink conveys
femininity.
Main image:
The central shot of the
model illustrates the
main topic of women’s
bodies and health
Main cover line:
‘FITNESS RELOAD’
accompanies the
model. The text is the
second biggest on
the page after the
masthead.
Cover lines:
These texts assist the
cover and
demonstrate other
topics inside of the
magazine
The date and price is
located at the top
beneath the masthead
A Small barcode is
placed along the
bottom right of the
page
Graphic elements

6. Masthead is not
obstructed by and texts
or images
Date of printing is located
top right
Colour scheme:
Mint green, dark blue,
black, pink and bits of
white.
This cover includes
multiple different colour
patterns and does not fit
one colour scheme.
The magazine was
published in June so the
seasonal theme comes
into play when designing
it.
The display of different
colour’s makes it appear
brighter and more
appealing.
Cover lines are
displayed slightly below
the masthead.
Main Image:
The model Sheryl Crow
and her dog and placed
slightly out of the
centre shot and appear
to be shown at a wider
camera angle than
previous covers.
Graphic elements

7. Contents page analysis
Cosmopolitan
The word contents indicates
the content within the
magazine.
This cover mentions
September beneath it,
suggesting that this
magazine was written in
September.
The different Sub-titles
divides up the magazine
into sections which
readers can chose to
read themselves, page
numbers appear to be
included.
A key guide pinning out
each cover story previous
placed on the front cover.
Date of publish and
possible credits to
the photographer
who took the images,
placed along the
footer.

8. Women’s health
No labelling of ‘contents’ on
a contents page.
Contents section
is divided around
the page and
made up of
different
coloured text.
Masthead is not featured
Model’s information
appears in bold, and text
is quoted in italics
The headline is written in
bold and coloured red
which contrasts the byline,
which is written in black
and made up of a mixture
of fonts.
Each different
content contained in
the magazine is
labelled with a page
number.
Social media accounts
tagged along the
footer in the bottom
right
Contents page analysis

9. Country Living
Contents page analysis Title of the page
consists of one
main article
Editorial credits
Additional
images cover
the right side
of the page
Colour’s remain
simple and only
the subheading
is in bold.
A clear blue is
used for
additional
pieces of
information,
while the main
headline
remains in
black.
Date of issue
is printed in
footer
One of the Main
images includes
the model and a
small
exclamation
from her.

10. House style Cosmopolitan’s frame format is vertical.
Common features within cosmopolitan’s
covers overtime include their masthead
remaining at the top of the page and in
bold. The use of either Black, white, pink or
a lighter shade of pink is consistent.
Sans serif appears to be the style of font in
which they apply onto their magazine
covers, and small amounts of normal serif.
Since the early years of the brand, they
have always chosen to stick with a main
image in the centre of the page, modelled
by a women. Typically, the camera shots are
Mid shots or close ups. The sub-topics and
added text typically remains along the out-
skirts.

11. House style
A common feature that Women’s Health like to
use is the font type being red (the masthead,
texts and labelling) Their masthead has typically
remained top of the page.
They follow a similar structure on their front
covers to Cosmopolitan and typically place a
female model centre page. Serif font is displayed
in the title and Sans serif appears in bold within
the sub text around the page. The main image
on their covers is taken with a wider shot and
usually captures the model’s whole body.

12. House style
Country living’s frame format is vertical.
Common features of the magazine include the
masthead being located at the top of the page,
sub text around the sides and occasionally a
white or black border covering the corners of
the page.
The colour’s of the masthead change to suit the
theme of each magazine, along with the colour
of added text and annotations. A central camera
shot is used for the middle of the front page,
commonly a wide camera angle is used to
capture the full environment which relates to
the magazine. Serif font is used for their title and
continues to be a common font for the text
displayed in the article.