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If Content is King,
What is Attention?
Olaojo Aiyegbayo
University of Huddersfield

         #TALISS
Attention is the king maker
Content like celebrities crave attention
There is no engagement without attention
If content is king, what is attention
If content is king, what is attention
If content is king, what is attention
If content is king, what is attention
Attention is a scarce resource
“… a wealth of information creates a
poverty of attention and a need to
allocate that attention efficiently among
the overabundance of information sources
that might consume it” (Herbert Simon)
Attention as a digital literacy
• Attention

• Participation

• Collaboration

• Network Awareness

•Critical Consumption
“Attention is the fundamental building block
for how individuals think, how humans create
tools and teach each other to use them, how
groups socialize, and how people transform
civilizations.” (Howard Rheingold)
“You need to learn how to exercise mindful deployment of
your attention online if you are going to become a critical
consumer of digital media…” (Howard Rheingold)
If content is king, what is attention
If content is king, what is attention
“It is not information overload.
         It’s filter failure.”
Attention Management Apps and Tools




                           Reader
Discussion Questions

What are your digital media practices doing
to your attention?


What attention management web tools or
apps do you use to deal with the tsunami?
http://www.flickr.com/photos/jamarmstrong/5133150693/sizes/z/in/photostream/

http://www.flickr.com/photos/yaketyyakyak/7614765174/sizes/c/in/photostream/

http://www.flickr.com/photos/gorbould/7990699952/in/photostream/

http://www.flickr.com/photos/petantik/113858117/sizes/z/in/photostream/

http://www.flickr.com/photos/nazareth_college/5496654205/sizes/l/in/photostream/

http://www.flickr.com/photos/restlessglobetrotter/3127974826/sizes/l/in/photostream/

http://www.flickr.com/photos/intersectionconsulting/7537238368/

http://www.flickr.com/photos/topgold/6273248505/sizes/o/in/photostream/

http://www.flickr.com/photos/jurvetson/156830367/sizes/z/in/photostream/

http://upload.wikimedia.org/wikipedia/commons/d/dd/HerbertSimon.jpg

http://www.flickr.com/photos/57186032@N02/7980487243/
http://www.amazon.co.uk/Net-Smart-How-Thrive-
Online/dp/0262017458/ref=sr_1_1?s=books&ie=UTF8&qid=1348347912&sr=1-1

http://www.flickr.com/photos/rahego/6479064129/sizes/l/in/photostream/

http://www.flickr.com/photos/elwillo/5338046415/sizes/z/in/photostream/

http://www.flickr.com/photos/familymwr/6023129479/sizes/z/in/photostream/

http://www.flickr.com/photos/birgerking/6875893248/sizes/z/in/photostream/

http://www.flickr.com/photos/ssoosay/4494808497/sizes/l/in/photostream/

http://flipboard.com/media/resources/051fbc21-cac3-4578-b584-d3e473aee541.png

http://ziteblog.files.wordpress.com/2012/05/zitelogo1.png

http://simpliblog.org/wp-content/uploads/2012/06/Pocket-logo.jpeg

http://www.google.com

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http://www.tumblr.com

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