Everyone with internet access has the power to be both a creator and consumer of content. All this content contributes to the information tsunami that overwhelms us all. This presentation focuses on attention and the challenges of managing it in an information-rich world as lifelong learners and educators. Attention is explored as a scarce resource (Simon, 1971) and a digital literacy (Rheingold, 2012). The presenter will share examples of some digital tools and apps which he uses to manage the information tsunami. The audience will also be encouraged to discuss the digital tools they use to manage attention in a noisy 21st century world.

1. If Content is King,
What is Attention?
Olaojo Aiyegbayo
University of Huddersfield
#TALISS

2. Attention is the king maker

3. Content like celebrities crave attention

4. There is no engagement without attention

9. Attention is a scarce resource

10. “… a wealth of information creates a
poverty of attention and a need to
allocate that attention efficiently among
the overabundance of information sources
that might consume it” (Herbert Simon)

11. Attention as a digital literacy

12. • Attention
• Participation
• Collaboration
• Network Awareness
•Critical Consumption

13. “Attention is the fundamental building block
for how individuals think, how humans create
tools and teach each other to use them, how
groups socialize, and how people transform
civilizations.” (Howard Rheingold)

14. “You need to learn how to exercise mindful deployment of
your attention online if you are going to become a critical
consumer of digital media…” (Howard Rheingold)

17. “It is not information overload.
It’s filter failure.”

18. Attention Management Apps and Tools
Reader

19. Discussion Questions
What are your digital media practices doing
to your attention?
What attention management web tools or
apps do you use to deal with the tsunami?

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