[To download this complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. The Lean Start-up methodology was initially created for start-ups but can also be used by established companies that want to innovate and remain competitive. Companies such as Dropbox, AirBnB, Uber, Stripe, and Zappos have successfully implemented the Lean Start-up methodology, and established companies such as General Electric, Toyota, Microsoft, Intuit, and Ericsson have used Lean Start-up principles to innovate and stay ahead of the competition. This presentation provides a comprehensive introduction to Lean Start-up methodology, covering its principles, practices, mindsets and benefits. The presentation is designed to equip participants with the knowledge and tools necessary to apply Lean Start-up methodology in their own businesses or projects. The Lean Start-up methodology is fully compatible with Lean Thinking and Design Thinking approaches. Participants will learn about the history and definition of Lean Start-up, as well as its importance in today's business landscape. The presentation will cover the core principles of Lean Start-up, including customer-centricity, rapid experimentation, Minimum Viable Product (MVP), and pivot and persevere. Participants will also explore the practices of Lean Start-up, such as the business model canvas, lean canvas, customer development, agile development, and lean analytics. Throughout the presentation, participants will gain an understanding of the benefits of Lean Start-up, including reduced risk of failure, faster time-to-market, improved customer satisfaction, and increased innovation. The presentation will also provide practical guidance on implementing Lean Start-up methodology, including overcoming common challenges and roadblocks, and creating a Lean Start-up culture. By the end of the presentation, participants will be equipped with the skills and knowledge necessary to apply Lean Start-up methodology to launch a successful business or product. They will also develop a Lean Start-up mindset that emphasizes customer-centricity, rapid experimentation, and continuous learning. LEARNING OBJECTIVES 1. Understand the principles and practices of Lean Start-up methodology. 2. Identify the benefits of adopting a Lean Start-up approach. 3. Acquire knowledge on the Lean Start-up tools and techniques to validate assumptions, test hypotheses, and improve their product or service. 4. Develop a Lean Start-up mindset that emphasizes customer-centricity, rapid experimentation, and continuous learning. 5. Apply the Lean Start-up methodology to launch a successful business or product or service.

1. LEAN START-UP
Transforming the Way We Do Business
© Operational Excellence Consulting. All rights reserved.

2. © Operational Excellence Consulting
LEARNING OBJECTIVES
2
Understand the key
concepts, principles and
mindset of Lean Start-up
Understand the challenges
and best practices for
implementing Lean Start-
up methodology
Understand the Lean
Start-up practices and the
steps for implementation
NOTE: This is a PARTIAL PREVIEW.
To download the complete presentation, please
visit: https://www.oeconsulting.com.sg

3. © Operational Excellence Consulting
CONTENTS
3
INTRODUCTION AND
KEY CONCEPTS OF
LEAN START-UP
01
PRINCIPLES AND
MINDSETS OF LEAN
START-UP
02
PRACTICES OF LEAN
START-UP
03
IMPLEMENTING THE
LEAN START-UP
METHODOLOGY
04

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KEY ISSUES AND CHALLENGES FACING TRADITIONAL BUSINESSES
4
Lack of Agility
Slow Decision-making Lack of Collaboration
Lack of Customer
Focus
Resistance to Change High Risk of Failure
Inefficient Use of
Resources

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THE MINDSET OF A TRADITIONAL BUSINESS THINKER
5
“Better safe
than sorry.”
“Let’s not rock
the boat.”
“Our product is the
best, no matter what
the customer thinks.”
“I don't care
about other
departments.”
“We’ve
always done it
this way.”
“The customer
doesn’t know
what they want.”

6. © Operational Excellence Consulting
● Most startups fail; but many of those
failures are preventable
● The Lean Startup is a new
approach being adopted across the
globe, changing the way companies
are built and new products are
launched
● The concept applies Lean
manufacturing practices to startups
LEAN START-UP METHODOLOGY WAS DEVELOPED BY ERIC RIES
6

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WHAT IS LEAN START-UP?
7
Just another
buzzword?
A focus on cost
cutting?
Only for
start-ups?
?
? Only for tech
companies?

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IS LEAN START-UP ALL ABOUT CUTTING COSTS?
8
While Lean Start-up does focus on being
efficient, it’s not just about cutting costs.
It’s about maximizing value and
minimizing waste.

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IS LEAN START-UP JUST A BUZZWORD?
9
This is a common misconception as Lean
Start-up is a proven methodology that has
been successfully applied to many
businesses.

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IS LEAN START-UP ONLY FOR START-UPS?
While the methodology was originally developed
for startups, it can also be applied to established
businesses that are looking to innovate and stay
competitive.

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LEAN START-UP IN A NUTSHELL: MINIMIZING THE TIME LINE FROM
IDEA TO INNOVATION
11
INNOVATION
Minimize by focusing on fast experimentation, customer
feedback and continuous improvement.
IDEA
TIME LINE

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“
The Lean Start-up method is
not about cost, it is about
speed.”
ERIC RIES
12
AUTHOR OF “THE LEAN STARTUP”

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WHAT IS UNIQUE ABOUT LEAN START-UP?
13
Emphasis on rapid
experimentation and
customer feedback
Learning from failures
and make necessary
adjustments before
investing too much time
and money
Testing of assumptions
about the market and the
product as quickly and
cheaply as possible

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WHY LEAN START-UP IS IMPORTANT IN TODAY’S BUSINESS
LANDSCAPE
14
Increased
competition
Reduced risk Customer-
centricity
Cost efficiency
Innovation

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SUCCESSFUL COMPANIES THAT HAVE APPLIED THE PRINCIPLES OF
LEAN START-UP
15
Airbnb’s founders
started by renting out
their own apartment
to test the concept.
They then collected
feedback from their
first customers and
iterated the product.
They continued to use
customer feedback to
improve the product
and expand their
business.
Dropbox started as a
minimal viable
product, and the
founders collected
customer feedback to
iterate and improve
the product. This
helped them create a
product that truly met
the needs of their
customers.
Uber started as a
minimal viable
product that allowed
users to hail a ride
through a mobile app.
The founders used
customer feedback to
iterate and improve
the product, and they
continued to expand
and innovate their
business model.
Stripe used a
customer-centric
approach to build a
payment processing
platform that is easy
to use and integrates
well with other
platforms. They
focused on solving
real customer pain
points and used
customer feedback to
iterate and improve
their product.
Zappos started by
testing the concept of
selling shoes online,
and they collected
customer feedback to
improve the product
and create a strong
brand. They focused
on providing
exceptional customer
service, and this
helped them become
a leader in the e-
commerce industry.

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THE STAGES OF BUSINESS GROWTH AND EXPANSION
16
Design
Thinking
Lean Start-up
Business
Growth &
Scaling
Lean
Management
Problem Solution Management
Develop
business
Design Thinking is a
problem-solving
approach that focuses
on understanding
customer needs and
developing creative
solutions to meet
those needs.
Lean Start-up is a
methodology that helps
startups and established
companies to develop and
launch products quickly
and with minimal
resources.
Business Growth & Scaling
is the process of expanding
a business and increasing
its revenue, market share,
and customer base.
Lean Management is a
management philosophy
that emphasizes
continuous improvement,
waste reduction, and a
focus on customer value.
Source: Adapted from Lewrick et al.

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THE VALUE PROPOSITION SHOULD OPTIMALLY HARMONIZE THE THREE
ELEMENTS OF PROBLEM, USERS/CUSTOMERS, AND SOLUTION
17
Source: Adapted from Lewrick et al.
Value
proposition
Users/
customers
Solution
idea
Problems
Problem/
solution fit
Problem/
customer fit
User/
solution fit

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THE MINDSETS OF LEAN START-UP
18
Agility
Customer focus Experimentation
Iteration
Data-driven decision
making
Collaboration
Continuous learning
These mindsets are critical to the success of Lean Start-up, as they drive the
behaviors and actions necessary to effectively implement the methodology.

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GENERAL PRINCIPLES OF LEAN START-UP
19
These principles are designed to help entrepreneurs create products and services
that are more likely to meet the needs of customers, and to do so in a way that is
efficient, cost-effective, and adaptable to changing circumstances.
Customer-
centricity
Rapid
experimentation
Minimum viable
product (MVP)
Pivot and
persevere
Focuses on identifying and
understanding the needs and
wants of customers.
Involves testing assumptions
and ideas quickly and at a
low cost.
Involves creating a basic
version of the product or
service that includes only the
essential features needed to
solve the customer problem.
Involves being open to
changing course if necessary
based on customer feedback
and market insights.

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“
Don’t worry about failure;
you only have to be right
once.”
DREW HOUSTON
20
FOUNDER & CEO OF DROPBOX

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THE FOUR MAIN PRACTICES OF LEAN START-UP
21
Business Model
Canvas
Customer
Development
Agile Development Lean Analytics

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THERE ARE SEVERAL TOOLS AND TECHNIQUES THAT CAN BE USED FOR
CUSTOMER DEVELOPMENT
22
Interviews
Conducting one-on-
one interviews with
potential customers
to understand their
needs, pain points,
and behavior.
Surveys
Creating surveys to
gather quantitative
data on customer
preferences,
behaviors, and
demographics.
Landing Pages
Creating landing
pages to test
customer interest in
a product or service
before investing time
and resources in
development.
User Testing
Observing and
gathering feedback
from customers using
a product or service
in a controlled
environment.
A/B Testing
Testing different
versions of a
product or service to
determine which is
more successful
with customers.
A/B
Customer Development

23. © Operational Excellence Consulting
© Operational Excellence Consulting. All rights reserved.
DESIGNING WITHOUT EMPATHY:
GOOGLE GLASS
23
● Google launched its first wearable
product, the Google Glass in 2013
● The commercial failure of Google
Glass can be traced to Google’s lack
of empathy towards users: voice-
activated actions are socially
awkward, the camera creates a
privacy concern for people around the
Glass user, and the device doesn’t
seem to solve any specific user needs
Customer Development

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THE SCRUM FRAMEWORK IS A POPULAR AGILE DEVELOPMENT
METHODOLOGY FOR DEVELOPING AND DELIVERING PRODUCTS
24
1 – 4
weeks
24
hours
Product Backlog Sprint Backlog Sprint
Daily Scrum
Increment
Sprint
Planning
Sprint
Retrospective
Sprint Review
Product
Owner
Scrum
Master
Development
Team
SCRUM TEAM
Agile Development

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THE BUILD-MEASURE-LEARN PROCESS IS ITERATIVE AND CYCLICAL
25
LEAN
START-UP
FEEDBACK
LOOP
1
2
3
Build
Learn
Measure
The Build phase of Lean
Start-up involves the creation
of a Minimum Viable Product
(MVP) that can be used to test
assumptions and gather
feedback from potential
customers.
The Measure phase of Lean
Start-up involves measuring
and analyzing the data
gathered in the "Build" phase
to gain insights and make
data-driven decisions.
In the Learn phase of the
Lean Start-up process, the
focus is on using data and
feedback to gain insights into
the effectiveness of the
previous two phases and to
inform future iterations.
The process is iterative and
cyclical, with each cycle
representing a new
iteration of the product
development process.
Build-Measure-Learn

26. © Operational Excellence Consulting 26
LEAN CANVAS
COST STRUCTURE
List the fixed and variable costs.
REVENUE STREAMS
List the sources of income.
PROBLEM
Describe the 1-3 biggest
problems of your customers.
SOLUTION
Describe a solution for every
problem.
KEY METRICS
What measurable figures show
whether the solution works?
UNIQUE VALUE
PROPOSITION
Single, clear, compelling
message that states why you are
different and worth paying
attention.
UNFAIR ADVANTAGE
Something that makes it difficult
for the others to copy the
solution.
CHANNELS
Through which channels do your
customer segments want to be
reached?
CUSTOMER SEGMENTS
List the target and user groups.
Source: Adapted from Ash Maurya

27. © Operational Excellence Consulting
● Start-ups have a true north or
vision
● To achieve that vision, start-ups
employ a strategy, which includes a
business model, a product
roadmap, a point of view about
partners and competitors, and ideas
about who the customer will be
● The product is the end result of this
strategy
START-UPS HAVE A TRUE NORTH
27
STRATEGY
VISION
PRODUCT
Source: Based on Eric Ries

28. © Operational Excellence Consulting
APPLYING LEAN START-UP METHODOLOGY TO LAUNCH A BUSINESS
OR PRODUCT/SERVICE
28
Identify the
problem or
need
Develop a
hypothesis
Create an
MVP
Test your
MVP
Pivot or
persevere
Scale up
Continuous
learning
THE SEVEN
STEPS OF LEAN
START-UP

29. © Operational Excellence Consulting
BEST PRACTICES FOR IMPLEMNTING LEAN START-UP
29
Build a strong team
Embrace a
customer-centric
approach
Use data to drive
decision-making
Start small
Be adaptable
Maintain a culture
of experimentation
Seek mentorship
and guidance
Foster a culture of
continuous learning

30. © Operational Excellence Consulting
Operational Excellence Consulting is a management
training and consulting firm that assists organizations
in improving business performance and effectiveness.
Based in Singapore, the firm’s mission is to create
business value for organizations through innovative
design and operational excellence management
training and consulting solutions. For more
information, please visit www.oeconsulting.com.sg
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