Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Voucher Codes: Promotional Marketing


Published on

Search Innovation Seminar Presentation by Gareth Simmons, Digital Marketing Manager at SiteVisibility

Published in: Business, Technology
  • Login to see the comments

Voucher Codes: Promotional Marketing

  1. 1. Voucher Codes: Promotional Marketing<br />
  2. 2. Who Here Has....<br />Downloaded a Restaurant Coupon?<br />Bought a Groupon voucher?<br />Seen a voucher code field in the checkout then searched for a voucher code?<br />
  3. 3. Is 2011 the Year of Voucher Codes?<br />
  4. 4. Voucher code searches globally & locally a month<br />
  5. 5. What are they?<br />Voucher code sites have really taken off in the last few years they offer consumers a great way to find discounts on their favourite brands and offer businesses an effective platform to increase traffic and conversions. <br />And we’ve found them a great way to build links.<br />
  6. 6. Aren’t Vouchers Just For Affiliates?<br />Traditionally Voucher Codes have been used by merchants and their affiliates. <br />This arrangement works well for each party, it encourages merchants to push certain merchants and affiliates experience better conversion rates. <br />So popular were voucher codes that affiliate websites dedicated to them sprung up<br />
  7. 7. The Bulk Buy Phenomena – AKA Groupon<br />At the same time as the affiliate marketing voucher code another connected type of voucher has grown in popularity – The Group Coupon made famous by Groupon<br />
  8. 8. Groupon stats<br />83.1 Subscribers million at March 31 2011, up from 152,203 at June 30, 2009<br />56,781 Merchants in the first quarter of 2011<br />92% of businesses say Groupon brought quality customers<br />86% more effective than print media.<br />Due a $20B IPO (compared to $4.3B for LinkedIn)<br />
  9. 9. Using Voucher codes for links & traffic<br />You’ve probably heard of our THEME approach which relies on ‘Engaging Content’<br />A voucher code can be a great piece of content.<br />We’ve had huge success offering voucher codes in return for links.<br />They’ve delivered traffic and revenue as well as quality links.<br />
  10. 10. Some stats from voucher code campaigns we have ran<br />Results<br />From the top 10 voucher sites we distributed to alone we receive a monthly average of:<br />1300 monthly visitors<br />£1200 revenue<br />
  11. 11. And Quality Links<br />MoneySuperMarket<br />Myvouchercodes<br />Everydaysale<br />
  12. 12. What is needed to run a successful voucher campaign<br />An understanding of your TRIBES<br />Affiliate scheme – can help<br />The ability to add a unique code at checkout<br />An offer with a specified end date as per the new ASA standards for online marketing.<br />
  13. 13. Voucher Codes not for you?<br />Chances are you are already listed on them but your competitors may be getting your traffic<br />
  14. 14. Thank You!<br />Any Questions? <br />