Voucher Codes: Promotional Marketing

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Search Innovation Seminar Presentation by Gareth Simmons, Digital Marketing Manager at SiteVisibility

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Voucher Codes: Promotional Marketing

  1. 1. Voucher Codes: Promotional Marketing<br />
  2. 2. Who Here Has....<br />Downloaded a Restaurant Coupon?<br />Bought a Groupon voucher?<br />Seen a voucher code field in the checkout then searched for a voucher code?<br />
  3. 3. Is 2011 the Year of Voucher Codes?<br />
  4. 4. Voucher code searches globally & locally a month<br />
  5. 5. What are they?<br />Voucher code sites have really taken off in the last few years they offer consumers a great way to find discounts on their favourite brands and offer businesses an effective platform to increase traffic and conversions. <br />And we’ve found them a great way to build links.<br />
  6. 6. Aren’t Vouchers Just For Affiliates?<br />Traditionally Voucher Codes have been used by merchants and their affiliates. <br />This arrangement works well for each party, it encourages merchants to push certain merchants and affiliates experience better conversion rates. <br />So popular were voucher codes that affiliate websites dedicated to them sprung up<br />
  7. 7. The Bulk Buy Phenomena – AKA Groupon<br />At the same time as the affiliate marketing voucher code another connected type of voucher has grown in popularity – The Group Coupon made famous by Groupon<br />
  8. 8. Groupon stats<br />83.1 Subscribers million at March 31 2011, up from 152,203 at June 30, 2009<br />56,781 Merchants in the first quarter of 2011<br />92% of businesses say Groupon brought quality customers<br />86% more effective than print media.<br />Due a $20B IPO (compared to $4.3B for LinkedIn)<br />
  9. 9. Using Voucher codes for links & traffic<br />You’ve probably heard of our THEME approach which relies on ‘Engaging Content’<br />A voucher code can be a great piece of content.<br />We’ve had huge success offering voucher codes in return for links.<br />They’ve delivered traffic and revenue as well as quality links.<br />
  10. 10. Some stats from voucher code campaigns we have ran<br />Results<br />From the top 10 voucher sites we distributed to alone we receive a monthly average of:<br />1300 monthly visitors<br />£1200 revenue<br />
  11. 11. And Quality Links<br />MoneySuperMarket<br />Myvouchercodes<br />Everydaysale<br />
  12. 12. What is needed to run a successful voucher campaign<br />An understanding of your TRIBES<br />Affiliate scheme – can help<br />The ability to add a unique code at checkout<br />An offer with a specified end date as per the new ASA standards for online marketing.<br />
  13. 13. Voucher Codes not for you?<br />Chances are you are already listed on them but your competitors may be getting your traffic<br />
  14. 14. Thank You!<br />Any Questions? <br />

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