The document discusses conducting a market feasibility study for new hotels and resorts. It explains that market feasibility studies provide invaluable information about the potential success of new products or services by analyzing customer needs, demand, competitors, and how to design, price, and market the product. The major sections of a feasibility study for hotels and resorts are then outlined, including location demographics, connectivity, seasonality, occupancy rates, key attractions, target audiences, industry players, arrival statistics, local economy, site details, labor supply, growth drivers, SWOT analysis, demand/supply, and financial projections. Conducting such a study can improve the chances of success for significant investments in new hotel and resort projects.

1. Feasibility Report for Hotels and ResortsExtending our insights, knowledge and experience for building and growing businesses profitably

2. Market FeasibilityCollecting information about a potential market that can be used in deciding how a product or service should be designed, delivered, priced and marketed. Market feasibility studies can provide invaluable information about the likely success of new product or service ideas. Any time you are considering changing your products or services, developing new ideas, moving into new geographic markets, or expanding your business or service offering, Market Street Research can provide accurate, timely, in-depth information that will help you make the best possible decisions, given the characteristics of your likely customer base and competitors. 2

3. Who Should Conduct Market Feasibility? Any business or organization facing a significant investment or risk in developing a new product or service should consider conducting market feasibility. If your risk is high or your investment is likely to be large, conducting a feasibility study can greatly improve your chances of succeeding with your product or service. 3

4. Market Research works with you to collect and analyze information about: Unmet needs that could be addressed by a new product or service

5. Overall demand for new products, services, or ideas

6. Characteristics of likely customers (such as demographics and buying behavior)

7. Characteristics of likely competitors

8. How competitors are likely to react when your product or service is introduced