The document discusses conducting a market feasibility study for new hotels and resorts. It explains that market feasibility studies provide invaluable information about the potential success of new products or services by analyzing customer needs, demand, competitors, and how to design, price, and market the product. The major sections of a feasibility study for hotels and resorts are then outlined, including location demographics, connectivity, seasonality, occupancy rates, key attractions, target audiences, industry players, arrival statistics, local economy, site details, labor supply, growth drivers, SWOT analysis, demand/supply, and financial projections. Conducting such a study can improve the chances of success for significant investments in new hotel and resort projects.

1. Feasibility Report for Hotels and Resorts Extending our insights, knowledge and experience for building and growing businesses profitably

2. Market Feasibility Collecting information about a potential market that can be used in deciding how a product or service should be designed, delivered, priced and marketed. Market feasibility studies can provide invaluable information about the likely success of new product or service ideas. Any time you are considering changing your products or services, developing new ideas, moving into new geographic markets, or expanding your business or service offering, Market Street Research can provide accurate, timely, in-depth information that will help you make the best possible decisions, given the characteristics of your likely customer base and competitors. 2

3. Who Should Conduct Market Feasibility? Any business or organization facing a significant investment or risk in developing a new product or service should consider conducting market feasibility. If your risk is high or your investment is likely to be large, conducting a feasibility study can greatly improve your chances of succeeding with your product or service. 3

5. Overall demand for new products, services, or ideas

6. Characteristics of likely customers (such as demographics and buying behavior)

7. Characteristics of likely competitors

8. How competitors are likely to react when your product or service is introduced

9. How your new product or service should be designed to best meet customers' needs

10. How best to market, advertise, and communicate about your product or service

11. Likely barriers to successful introduction of your product or service 4

13. Connectivity and Accessibility with other cities

15. Key Attraction and Tourist Circuits

16. Target Audience

17. Deep Study of Key Players

18. Target Arrival & Tourist Break upStatistics on visitor arrivals Type of visitor(Business or leisure) Snapshot of local economy Expected changes Average length of stay of visitors in location 5

21. Role of Government in Tourism

22. SWOT Analysis

23. Demand and Supply Analysis

24. Critical Success Factors

25. Concept of Hotel and Resort

26. Promotional Activities

28. Construction

29. Interest during construction

30. Furniture, fixtures, and equipment

31. Operating equipment

32. Inventories

33. Pre-opening expenses

35. D’Essence Hospitality is Boutique Management Consulting firm based in Mumbai which provides specialty consulting services for the entire spectrum of the hospitality industry with a special focus on hotel operators, builders and investors This new division of D’Essence Consulting is backed by over 14 years of consulting expertise and industry insights. We bring management and strategy consulting for the first time to the hospitality industry Mumbai Address303, Aar Pee Centre11th Road, Gufic CompoundMIDC, Andheri (East)Mumbai - 400093India Landline +91-22-2834 7425 Website www.dessencehospitality.com Chandni Sahgal, Managing Partner E-Mail chandni@dessencehospitality.comDirect Line +91-22-28228142 8