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Highway hotel
The document is a presentation about a new hotel called Highway Hotel that is being built near an interchange on the North-South Highway in Malaysia. The presentation discusses the hotel's vision to be an affordable limited-services hotel offering international standard accommodations. It outlines the hotel's strengths such as its strategic location near tourist attractions and highways. It also discusses weaknesses, opportunities, threats, target markets, room designs, amenities and pre-opening management team roles. The hotel is scheduled to launch in August 2008.
Highway hotel
- 1. “BUILDING FOR PROFITS” HIGHWAY HOTEL
- 2. HIGHWAY HOTEL “BUILDING FOR PROFITS” Presented by: Norzakiah bt Mohamed Bakhari 100009 Kamilah bt Amrullah 100417 Mohd Haire b Mohd Noor 100537
- 3. Overview who arewe? what is our vision and core values? where can you find us? what is our STRENGTHS? what is our WEAKNESS? what is our OPPORTUNITIES? what is our THREATS? our target market / our guest our design and concept our pre-opening key management team HIGHWAY HOTEL
- 4. who are we? HIGHWAY HOTEL
- 5. HIGHWAY HOTEL Ownership HIGHWAY HOTELis privately-held by Malaysian company. Owned by HIGHWAY HOTEL
- 6. HIGHWAY HOTEL Why CalledHighway?? Located Strategically at NORTH-SOUTH JURU INTERCHANGE HIGHWAY HIGHWAY HOTEL
- 7. HIGHWAY HOTEL Logo Simple, but it shows the though and strong by being bolded. It represents our intention to give the best services to the guest. HIGHWAY HOTEL
- 8. what is our vision& core values? HIGHWAY HOTEL
- 9. HIGHWAY HOTEL Vision Our Vision “ To be a Malaysian icon as the Limited-Services Hotel Offering Affordable Hotel Accommodation of International Standard” HIGHWAY HOTEL
- 10. HIGHWAY HOTEL Core Values Our Core Values In achieving our vision, we will be guided by the following core values 4c’s “Cleanliness, Convenience, Comfort and Courtesy” HIGHWAY HOTEL
- 11. where can you findus? HIGHWAY HOTEL
- 12. HIGHWAY HOTEL Location HIGHWAY HOTEL
- 13. what are ourSTRENGTHS? HIGHWAY HOTEL
- 14. Local Demand TouristArrivals and Receipts to Malaysia Year Arrivals Receipts 2002 13.29 million 25,781.1 million 2003 10.58 million 21,291.1 million 2004 15.70 million 29,651.4 million 2005 16.43 million 31,954.1 million 2006 17.55 million 36,271.7 million Source: Immigration Department of Malaysia (KL) http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp HIGHWAY HOTEL
- 15. Local Demand HOTELS & ROOMS SUPPLY YEAR 2007 Supply of Hotels Supply of Rooms State (%) 2007 2006 (%) Change 2007 2006 Change Kuala Lumpur - 229 - - 30,401 - Selangor - 96 - - 12,599 - Pulau Pinang - 132 - - 12,933 - Johor - 264 - - 13,353 - Source: Immigration Department of Malaysia (KL) http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp HIGHWAY HOTEL
- 16. Local Demand AVERAGE OCCUPANCYRATES (AOR) OF HOTELS BY LOCALITY 2006 / 2005 LOCALITY 2006 2005 VARIANCE PERLIS 61.7 59.5 2.2 KEDAH 58.6 60.2 -1.6 PENANG 64.9 64.2 0.7 PERAK 54.9 50.3 4.6 SELANGOR 63.5 67.1 -3.6 NEGERI SEMBILAN 50.2 45.1 5.1 MALACCA 61.0 59.7 1.3 JOHOR 60.3 59.9 0.4 PAHANG 74.2 70.3 3.9 TERENGGANU 63.4 54.9 8.5 KELANTAN 55.3 50.9 4.4 SABAH 72.7 69.9 2.8 SARAWAK 65.4 60.2 5.2 KUALA LUMPUR F.T 70.5 74.8 -4.3 PUTRAJAYA F.T 51.7 48.3 3.4 MALAYSIA 65.5 63.6 1.9 Source: Immigration Department of Malaysia (KL) http://www.tourism.gov.my/tourismbiz/media_centre/statistic.asp HIGHWAY HOTEL
- 17. Local Demand STATISTIC Auto-City Auto-City Auto-City Fair Auto-City Auto-City Countdown Carnival 2005 2004 Fair 2003 Carnival 2004 Fiesta 2006 Visitors : > Visitors : Visitors : Visitors : > Visitors: > 52,000 >48,000 >50,000 55,000 40,000 Sales : RM18 Sales : RM20 Sales : RM15 Sales : RM17 million million million Million Source: Auto City Sdn Bhd HIGHWAY HOTEL
- 18. Local Demand AUTO CITY’s CALENDAR OF EVENT’s 2007 Events Title Date F1 Roadshow 9 to 11 March 07 Bridal Fair 2007 3 to 6 May 07 Auto-City Carnival 2007 7 to 10 Jun 07 Super GT International Series 2007 Astro Super 50’s Concert at Auto-City 30 Jun 07 Nicolas Teo ( ) Promo Tour 2007 at Auto-City 12 July 07 Let’s Travel Cars Treasure Hunt 2007 24 Aug 07 50 Merdeka Celebration 2007 30 Aug - 2 Sept 07 Penang International Lantern Festival 2007 15 Sept - 21 Oct 07 Mean Machines - M2 27 & 28 Oct 07 (Modified Cars Shows) Auto-City Countdown Fiesta 2008 29, 30 & 31 Dec 07 eventsAuto City Sdn Bhdnecessary. Source: which ever HIGHWAY HOTEL Note: We reserved the right to change, revise or improve the proposed programmed and
- 19. A Strategic Location Centre of Perai – Easy access from the North-South Highway Juru Interchange. 40 minutes drive to Bayan Lepas International Airport via Penang bridge. Security & Safety Constant monitoring by security guards around Auto City Garden landscape, surround by greenery, breezy and spacious Daily traffics of 110,000 vehicles per day at the North-South Highway Juru Interchange. HIGHWAY HOTEL
- 20. Tourism Component Transportation By Land By Sea By Air By Land HIGHWAY HOTEL
- 21. Tourism Component Food andBeverage HIGHWAY HOTEL
- 22. Tourism Component Attractions HIGHWAY HOTEL
- 23. Tourism Component Others HIGHWAY HOTEL
- 24. what are ourWEAKNESSES? HIGHWAY HOTEL
- 25. Cost Expert Staff Guest HIGHWAY HOTEL
- 26. what is ourOPPORTUNITIES? HIGHWAY HOTEL
- 27. a comfortable stay at a comfortable price Cosy mid market hotel offering excellent value for money Charm of small hotels that reflect the comforts of home Great facilities for business traveller Warm and casual service, spotlessly clean, easy to use and safe Aim to provide, quite simply, the “Best Sleep in Town” HIGHWAY HOTEL
- 28. Golden Celebration Visit Malaysia2007 HIGHWAY HOTEL
- 29. what is ourTHREATS? HIGHWAY HOTEL
- 30. competitor HIGHWAY HOTEL
- 31. competitor HIGHWAY HOTEL
- 32. competitor HIGHWAY HOTEL
- 33. competitor HIGHWAY HOTEL
- 34. global events 09/11/01 HIGHWAY HOTEL
- 35. global events SARS IRAQ WAR HIGHWAY HOTEL
- 36. our guests HIGHWAYHOTEL
- 37. what is ourguest mix target? Leisure Tour Operator Groups 10% 10% Walk-in 5% Business Groups 17% Business Individuals 33% Leisure Individuals 25% HIGHWAY HOTEL
- 38. Our target market Domestic 55% International 45% HIGHWAY HOTEL
- 39. what’s our design& concept?
- 40. hotel plan design Main building - 03 storey building - 53 Superior Rooms - 42,461 square feet building. - 22 Deluxe Rooms - 531 square feet each room - 06 Mini-Suites Rooms - 81 total keys HIGHWAY HOTEL
- 41. hotel plan design Main building HIGHWAY HOTEL
- 42. hotel plan design 1st Floor (K) Superior : 19 (Q) Deluxe : 02 HIGHWAY HOTEL
- 43. hotel plan design 2nd Floor (K) Superior : 17 (Q) Deluxe : 10 (S) Mini Suite : 02 HIGHWAY HOTEL
- 44. hotel plan design 3rd Floor (K) Superior : 17 (Q) Deluxe : 10 (S) Mini Suite : 04 HIGHWAY HOTEL
- 45. type of rooms Superior Superior room HIGHWAY HOTEL
- 46. type of rooms Deluxe Deluxe room HIGHWAY HOTEL
- 47. type of rooms Mini-Suite Mini-Suite room HIGHWAY HOTEL
- 48. Lobby hotel HIGHWAY HOTEL
- 49. Bar & LoungeHighway’s Place HIGHWAY HOTEL
- 50. Fitness Centre Highway’sPlace HIGHWAY HOTEL
- 51. Meeting Room Highway’sPlace HIGHWAY HOTEL
- 52. Wallpapers HIGHWAY HOTEL
- 53. Magazines HIGHWAY HOTEL
- 54. Room Amenities HIGHWAY HOTEL
- 55. our key pre-opening managementteam HIGHWAY HOTEL
- 56. key pre-opening managementteam Involves the preparation of a schedule for the issues that need to be resolved before the hotel open. E.g. Completion of opening procedures, the establishment of an operational structure, hiring & training personnel and planning for an open campaign reception . Key management team is the person that will help to make informed decisions grounded on expertise & experience. HIGHWAY HOTEL
- 57. Marketing Team Deliver a pre-opening marketing plan, include marketing positioning and advertising campaign proposal for the pre-opening stage of the project. HIGHWAY HOTEL
- 58. Financial Team Establish a pre-opening checklist such as opening of bank operating accounts, merchant accounts numbers, insurance and policies & service contract. HIGHWAY HOTEL
- 59. Food and BeveragesTeam Develop all food & beverages concepts including- menu design, recipes & bar concepts, employee training & procedures prior to opening. HIGHWAY HOTEL
- 60. Human Resources Team Responsibleto planning personnel uniformity, wages, search & selection staff, hiring & training plan. HIGHWAY HOTEL
- 61. HOTEL LAUNCHING AUGUST 2008 HIGHWAY HOTEL
- 62. “BUILDING FOR PROFITS” “The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.” Brian Tracy HIGHWAY HOTEL
- 63. ANY QUESTION?? HIGHWAY HOTEL
Editor's Notes
- #34 - The Malaysian travel industry faces a downturn due to the degraded economic situation in most countries as well as the effects of global events such as 9/11, Iraq war, terrorist threats and the SARS crisis.- Especially the up-market segment, being rather sensitive to the economic situation and dependent on international travel, saw the largest drop in occupancy levels.
- #35 - The Malaysian travel industry faces a downturn due to the degraded economic situation in most countries as well as the effects of global events such as 9/11, Iraq war, terrorist threats and the SARS crisis.- Especially the up-market segment, being rather sensitive to the economic situation and dependent on international travel, saw the largest drop in occupancy levels.
- #36 - The Malaysian travel industry faces a downturn due to the degraded economic situation in most countries as well as the effects of global events such as 9/11, Iraq war, terrorist threats and the SARS crisis.- Especially the up-market segment, being rather sensitive to the economic situation and dependent on international travel, saw the largest drop in occupancy levels.