Website conventions

1. Advanced Portfolio - Websites

2. What is a website?
Your granny has just got a
computer and has
absolutely no idea what it
does. She has asked you
to explain what a website
is. What do you say?

3. Some ideas on Purpose
• Generate new fans.
• Keep existing fans engaged.
• Promote the artist.
• Construct and consolidate a brand identity.

4. Website Conventions
What would you expect to see on a website?

5. Possible Conventions
• Navigation Bar
• Search area
• Logo
• Top/bottom Banner
• Primary Content area
• Secondary content area
• Social network links
• Store
• Subscription/member area
• Multimedia (text, image and video) content
• INTERACTIVITY!

6. What should a website analysis contain/look like?
1. Labelling
Navigation
Bar
Store
Social network
links
Primary
content
Secondary
Content
Subscription
Logo

7. What should a website analysis contain/look like?
2. Textual Analysis
The mise-en-scene here helps
suggest what type of music
the artist produces and also
signifies the brand identity.
The watercolour effect, along
with a neutral colour palette,
creates a warm, inviting
feeling for this artists
website, and gives you an
indication of their style of
music.

8. Task 1
• In your blogs make notes on the following websites.
• http://www.brunomars.com/uk/
• http://www.onedirectionmusic.com/gb/home/
• ‘Your own choice of website’
• What features do they include? How are they interactive? Do
they signify the genre of music? How?

9. Task 2
• Using the website www.wix.com have a go at creating your own band
website. This is only a mock up for skills development purposes.
• Embed your website mock-up into your blog and create a mini
analysis of it – how successful is it? How could you improve it? What
skills have you developed?