1. CARDIFF BAYVISITOR CENTRE
- new layouts and ideas -

2. WHAT WE WANT
• Create an open and
uncluttered shopping
experience
• Maximise sales and profit
• Become a more self
sufficient service with the
combination of ticket sales,
and retail

3. WINDOWS
Cluttered
Intercepting
Little definition

4. ENTRANCE
Through outside doors
Too much stuff!
Not clear or concise
Where’sTourist Information?

5. WMC ENTRANCE
Main Entrance
Blocking viewKeep to sides
Too dark

6. WHAT DO OTHER PLACES
DO?
• Current trend to have clear windows and open
plan gift shops
V&A
Tate Modern
Barbican Centre London

7. V&A
See straight through the shop

8. TATE MODERN
Windows used as a viewing platform into the shop

9. BARBICAN
Low table with higher, unobtrusive central display

10. WE CAN USE AND ADAPTTECHNIQUES
EMPLOYED BY OTHERVENUES, INSIDE
THE CARDIFF BAYVISITOR CENTRE

11. WHAT WE SHOULD DO
• Clear windows and
entrances of clutter
• Reduce the number of
items on sale, shift more of
one item, instead of few of
many items
• Use “destination” points to
advertise tickets and higher
value items
Map destination point
Leaflet destination point

12. PROPOSALS
Current Layout
Destination Points

13. WINDOWS
Current Layout

14. PROPOSAL ONE
Cabinets brought forward, sweets moved to side, display
table brought forward
Open up walkwaysExpensive items at front
Seasonal/Promo Display
See through shop

15. PROPOSAL ONE
Windows clear, tables compliment shelves behind, clear
views of shop
See through shop
Grouped products for impact

16. PROPOSAL ONE
Advertise tickets in leaflet section in front of entrance
CardiffVisitor Card

17. PROPOSALTWO
Sweets rotated, large glass cabinet brought forward,
hexagonal stand moved to map area
Open up walkways
Seasonal/Promo Display

18. PROPOSALTWO
Clearer view of shop, however some obstructions
Obstructs view of shop
Hard to observe shop from desk
Less clutter

19. PROPOSALTWO
Sweets block continuous view of shop

20. PROPOSALTHREE
Glass cabinets brought to front by map (destination point),
sweets moved away from entrance, bigger walkways
Expensive items at front Open up walkways
Seasonal/Promo Display
See through shop

21. PROPOSALTHREE
The shop itself becomes a display, as well as information
points
Wide view of shop
Can see tourist info sign

22. PROPOSALTHREE
Clearest view into shop
Expensive items draw people into shop

23. SUMMARY
• Create wider views and entrances into theVisitor
Centre to achieve a more welcoming environment
• Less clutter, more space, higher value sales
• Give space to advertise tickets, make it easy for
staff and visitors to get information and buy/sell