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Expressing Social Relationships on the Blog through Links and Comments (presented at SHARP)

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Expressing Social Relationships on the Blog through Links and Comments June 25, 2007 – San Jose, CA 2007 Summer Hard Problem Program (SHARP) Noor Ali-Hasan Microsoft Research conducted with Prof. Lada Adamic, University of Michigan School of Information
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs blogroll number of comments blog posts citations
Blogrolls
Blog Comments
Research Questions ,[object Object],[object Object],[object Object]
Related Work ,[object Object],[object Object]
Related Work ,[object Object],[object Object]
Community Structure
Three Blog Communities image source: http://www.lib.utexas.edu/maps/ San Jose Kuwait Blogs UAE Blogs DFW Blogs
Data Collection Methods ,[object Object],[object Object],[object Object],Q8 UAE DFW Number of Blogs 152 65 365
Link Type Overlap for Kuwait Blogs comment links blogroll links in-post links 664 131 325 143 25 48 98
Within-Community Blogroll and Citation Links DFW UAE Kuwait
Reciprocity Kuwait UAE DFW post citations 19% 16% 26% blogroll links 32% 43% 27% comments 43% N/A N/A
Community Boundaries DFW UAE Kuwait
Porosity of Community Boundaries Kuwait UAE DFW internal post citations received 79% 24% 16% internal blogroll links given 47% 22% 9% non-anonymous comments received from bloggers within community 42% N/A N/A
Online and Offline Relationships
Survey Methods ,[object Object],[object Object],[object Object],Q8 UAE DFW Number of Respondents 85 38 67 Response Rate 63% 68% 23%
Motivation Behind Blogging
Motivation Behind Blogging ,[object Object],[object Object]
Intersection of Blogging and Offline Relationships Q8 UAE DFW Few or none of the comments received are left by people known offline 79% 81% 66% Few or none of the comments left on other blogs are on blogs of people known offline 74% 94% 65%
Using Blogs to Sustain Real-Life Relationships with Non-Bloggers Q8 UAE DFW Few or none of the comments received are left by people who do not blog but whom they know offline 99% 94% 79%
Using Blogs to Maintain and Form Relationships Median number of bloggers listed on blogroll and: Q8 UAE DFW Met in person 5 5 2 Emailed 5 10 12 IM’ed 6 2.5 2 First met in person but now communicate with F2F, phone, email, or IM 5 4 3
Using Blogs to Maintain and Form Relationships ,[object Object],[object Object]
Using Blogs to Maintain and Form Relationships ,[object Object],[object Object]
Blogs in a National Crisis
Kuwait in January 2006 Image sources: http://www.kuwaitinfo.org.uk and http://news.bbc.co.uk
Visualization of Blog Post Topics
Blogs and Decentralized Information Sharing ,[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Expressing Social Relationships on the Blog through Links and Comments (presented at SHARP)

  • 1. Expressing Social Relationships on the Blog through Links and Comments June 25, 2007 – San Jose, CA 2007 Summer Hard Problem Program (SHARP) Noor Ali-Hasan Microsoft Research conducted with Prof. Lada Adamic, University of Michigan School of Information
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  • 3. Blogs blogroll number of comments blog posts citations
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  • 10. Three Blog Communities image source: http://www.lib.utexas.edu/maps/ San Jose Kuwait Blogs UAE Blogs DFW Blogs
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  • 12. Link Type Overlap for Kuwait Blogs comment links blogroll links in-post links 664 131 325 143 25 48 98
  • 13. Within-Community Blogroll and Citation Links DFW UAE Kuwait
  • 14. Reciprocity Kuwait UAE DFW post citations 19% 16% 26% blogroll links 32% 43% 27% comments 43% N/A N/A
  • 16. Porosity of Community Boundaries Kuwait UAE DFW internal post citations received 79% 24% 16% internal blogroll links given 47% 22% 9% non-anonymous comments received from bloggers within community 42% N/A N/A
  • 17. Online and Offline Relationships
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  • 21. Intersection of Blogging and Offline Relationships Q8 UAE DFW Few or none of the comments received are left by people known offline 79% 81% 66% Few or none of the comments left on other blogs are on blogs of people known offline 74% 94% 65%
  • 22. Using Blogs to Sustain Real-Life Relationships with Non-Bloggers Q8 UAE DFW Few or none of the comments received are left by people who do not blog but whom they know offline 99% 94% 79%
  • 23. Using Blogs to Maintain and Form Relationships Median number of bloggers listed on blogroll and: Q8 UAE DFW Met in person 5 5 2 Emailed 5 10 12 IM’ed 6 2.5 2 First met in person but now communicate with F2F, phone, email, or IM 5 4 3
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  • 26. Blogs in a National Crisis
  • 27. Kuwait in January 2006 Image sources: http://www.kuwaitinfo.org.uk and http://news.bbc.co.uk
  • 28. Visualization of Blog Post Topics
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