• Social media is the collective of online
communications channels dedicated to
community-based input, interaction, content-
sharing and collaboration. Websites and
applications dedicated to forums,
microblogging, social networking , social
bookmarking, social curation, and wikis are
among the different types of social media.
• marketing and branding
• Technological Affordances
• User Experience
Marketing and branding
What audience expectations of social media are
being created by the producers?
• Basic researchers contend that energetic substance creation
will counter the conventional predominance of purchasers by
makers and encourage an inventive companion society among
youngsters, both locally and all around. Open policymakers
trust that media education abilities created through
interpersonal interaction will exchange to bolster web
learning and investment and shield youth from the online
dangers connected with transgressive representations of the
self and injurious contact with others. (Livingstone, 2008)
• how is social meida intended to work?
• In spite of the fact that Facebook gives a profile layout prompts for
various types of individual data (e.g., most loved citations, political
connection, most loved music, training, and so forth.), clients have
significant flexibility to give such data or not and to post whatever other
data or photos of their decision. The outcome is that the substance of data
posted reaches from constrained or tame data, (for example, photos of
one's pets) to great data, (for example, pictures and remarks about one's
sexual exercises, utilization of liquor, and/or drugs). For instance, a late
investigation of 200 Facebook profiles found that 42% had remarks with
respect to liquor, 53% had photographs including liquor utilize, 20% had
remarks in regards to sexual exercises, 25% had seminude or sexually
provocative photographs, and half incorporated the utilization of
obscenity. (Peluchette and Karl, 2009)
How to use Facebook: https://youtu.be/Mca5D5qmu0Q
How to use weibo: https://youtu.be/Sv3YDtV_ajM
• what do people do with social media?
• Online networking acquaint significant and pervasive changes with
correspondence between associations, groups, and people. This exhibits a
gigantic test for firms, the same number of built up administration systems
are ill suited to manage clients who no more need to be talked at; rather,
clients need firms to tune in, suitably connect with, and react. Firms
inspired by quitting any and all funny business about online networking
will locate a valuable instrument in the honeycomb structure. By
examining the seven building blocks–—character, discussions, sharing,
vicinity, connections, notoriety, and groups–—firms can screen and see
how online networking exercises fluctuate as far as their capacity and
sway, to add to a harmonious social networking technique taking into
account the proper equalization of building pieces for their community.
(Kietzmann et al., 2011).
Weibo review: https://youtu.be/kYnEYvT4kkk
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rolls-out-with-new-vine-like-sight-video-sharing-feature-615710 [Accessed 12 Jan. 2016].
• Livingstone, S. (2008). Taking risky opportunities in youthful content creation: teenagers' use
of social networking sites for intimacy, privacy and self-expression. New Media & Society,
• sina, (2016). Facebook. [image] Available at: http://games.sina.com.cn/y/n/2010-04-
28/1350395100.shtml [Accessed 12 Jan. 2016].
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Were They Thinking?!”. Journal of Education for Business, 85(1), pp.30-37.
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