Social Media Marketing  for Associations Slide  www.see3.net
Overview <ul><li>What is Web 2.0? </li></ul><ul><li>Where do you start?  How do you use these tools? </li></ul><ul><li>Wha...
 
What is Web 2.0? www.see3.net
What is Web 2.0? <ul><li>Media fragmentation  </li></ul><ul><li>Consumer = Producer </li></ul><ul><li>Permission Marketing...
 
What is Web 2.0? <ul><li>Social News </li></ul><ul><li>Wikis </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Video/Phot...
Where do you start? www.see3.net
Where do you start? <ul><li>Be reactive </li></ul><ul><li>Tell your story </li></ul><ul><li>Call to action </li></ul><ul><...
 
What does this mean for associations? www.see3.net
Membership <ul><li>Why people join associations: </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Keep up to da...
Membership <ul><li>Social Networking allows you to: </li></ul><ul><ul><li>Leverage existing networks </li></ul></ul><ul><u...
Membership <ul><li>Integrated Campaign: </li></ul><ul><ul><li>Case Study : Information Systems Audit and Control Associati...
Email link to members Link on ISACA homepage Email link to friends Watch presentation Join ISACA 1 2 3 4 5 Landing Page wi...
 
Legislation and Lobbying <ul><li>What you should be doing online: </li></ul><ul><ul><li>Track buzz with Google Alerts </li...
Legislation and Lobbying <ul><li>Integrated Campaign: </li></ul><ul><ul><li>Case Study:  Connecticut Education Association...
 
Events and Buzz <ul><li>What you should be doing online: </li></ul><ul><ul><li>Make some conference/event materials availa...
 
5 Takeaways  www.see3.net
5 Takeaways <ul><li>Leadership seminar & working group </li></ul><ul><li>Monitor your issues (and yourself) online </li></...
www.see3.net
Upcoming SlideShare
Loading in …5
×

Association Forum of Chicagoland

1,454 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,454
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Association Forum of Chicagoland

  1. 1. Social Media Marketing for Associations Slide www.see3.net
  2. 2. Overview <ul><li>What is Web 2.0? </li></ul><ul><li>Where do you start? How do you use these tools? </li></ul><ul><li>What does this mean for associations? </li></ul><ul><li>5 Takeaways </li></ul><ul><li>Q&A </li></ul>www.see3.net
  3. 4. What is Web 2.0? www.see3.net
  4. 5. What is Web 2.0? <ul><li>Media fragmentation </li></ul><ul><li>Consumer = Producer </li></ul><ul><li>Permission Marketing </li></ul>www.see3.net
  5. 7. What is Web 2.0? <ul><li>Social News </li></ul><ul><li>Wikis </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Video/Photo Sharing </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogs </li></ul><ul><li>RSS </li></ul><ul><li>Social Bookmarking </li></ul>www.see3.net
  6. 8. Where do you start? www.see3.net
  7. 9. Where do you start? <ul><li>Be reactive </li></ul><ul><li>Tell your story </li></ul><ul><li>Call to action </li></ul><ul><li>Be portable to be viral </li></ul><ul><li>Map the Community </li></ul><ul><li>Participate </li></ul><ul><li>Go Deep </li></ul><ul><li>Focus on influencers </li></ul>www.see3.net
  8. 11. What does this mean for associations? www.see3.net
  9. 12. Membership <ul><li>Why people join associations: </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Keep up to date on research, tools, and techniques </li></ul></ul><ul><ul><li>Monitor and promote profession-related policy </li></ul></ul><ul><ul><li>Continuing education </li></ul></ul>www.see3.net
  10. 13. Membership <ul><li>Social Networking allows you to: </li></ul><ul><ul><li>Leverage existing networks </li></ul></ul><ul><ul><li>Create and share info </li></ul></ul><ul><ul><li>Build and maintain relationships </li></ul></ul><ul><ul><li>Reach out to audience in familiar environment </li></ul></ul><ul><ul><li>Evangelize your organization </li></ul></ul>www.see3.net
  11. 14. Membership <ul><li>Integrated Campaign: </li></ul><ul><ul><li>Case Study : Information Systems Audit and Control Association (ISACA ) </li></ul></ul>www.see3.net
  12. 15. Email link to members Link on ISACA homepage Email link to friends Watch presentation Join ISACA 1 2 3 4 5 Landing Page with email form
  13. 17. Legislation and Lobbying <ul><li>What you should be doing online: </li></ul><ul><ul><li>Track buzz with Google Alerts </li></ul></ul><ul><ul><li>Monitor web-based reaction </li></ul></ul><ul><ul><li>Comment on related blogs and online editorials </li></ul></ul><ul><ul><li>Identify and mobilize activists </li></ul></ul><ul><ul><li>Participate in the community </li></ul></ul>www.see3.net
  14. 18. Legislation and Lobbying <ul><li>Integrated Campaign: </li></ul><ul><ul><li>Case Study: Connecticut Education Association (CEA) </li></ul></ul>www.see3.net
  15. 20. Events and Buzz <ul><li>What you should be doing online: </li></ul><ul><ul><li>Make some conference/event materials available to all, not just attendees </li></ul></ul><ul><ul><ul><li>Create a YouTube account, channel, and groups </li></ul></ul></ul><ul><ul><ul><li>Photo-sharing (Flickr, ect.) </li></ul></ul></ul><ul><ul><ul><li>Slideshare </li></ul></ul></ul><ul><ul><li>Invite bloggers to conferences and events </li></ul></ul><ul><ul><li>Publicize to member community on social networks </li></ul></ul>www.see3.net
  16. 22. 5 Takeaways www.see3.net
  17. 23. 5 Takeaways <ul><li>Leadership seminar & working group </li></ul><ul><li>Monitor your issues (and yourself) online </li></ul><ul><li>Define “success” for your association </li></ul><ul><li>Old metrics don’t tell the story </li></ul><ul><li>Start! The world’s changing whether you like it or not </li></ul>www.see3.net
  18. 24. www.see3.net

×