Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The emojis strange power


Published on

A review of the argument in "The Emoji's Strange Power" article

Published in: Education
  • Be the first to comment

The emojis strange power

  2. 2. CLAIM Emojis restore context that is lost now that we communicate more electronically than face to face. Emojis enhance relationships Expressing ideas solely through Emojis is changing our culture and portraying a new reality for communication
  3. 3. STEP 3: COMMUNICATION Who is the user/audience? • Everyone How does communication happen? • 250 images • Alphanumeric-size graphics used around the world What else is shared? • Feelings • Thoughts What is unique to this medium? • Icon for objects/images for emotions/symbols How is sight and sound used in your medium? • Emoji s use pictures but no sound
  4. 4. REASONS AND EVIDENCE Provide context: “In 1982, the computer-science staff at Carnegie Mellon had taken to bantering on online discussion boards, but jokes often failed to translate. To prevent the long tirades that resulted from the misunderstandings, research professor Scott Fahlman suggested that sarcastic messages be labeled with a smiley sign like this :-) . It worked, and soon after came the displeased :- ( , the winky ;-) and the embarrassed XD.” Emotions!
  5. 5. REASONS AND EVIDENCE Context helps enhance digital communication and relationships: Used more if emotions clear “Keltner found that the richer the array of emotions expressed, the happier and healthier users tended to be.”
  6. 6. REASONS AND EVIDENCE Expressing ideas solely through Emojis is changing our culture and portraying a new reality for communication: Emoji only network Racially diverse emojis Ad campaigns
  7. 7. TRUTH Humans have a desire for emotional expression The kind of emoji you use regularly reveals something about you! Emoji means big business • Noun project • Emojli, British Company- “emoji-only social network” • Fred Benenson – author of emoji only Moby Dick
  8. 8. LIMITATIONS • Can be vague - People use image when the emotion it expresses is clear • Dacher Keltner and Matt Jones developed a set of stickers based on Chalres Darwin’s descriptions of human emotions • “Context can complicate even the simplest smiley face” • “No standard catalog of emoji” • 1,500 Emoji identified by Unicode vs. 250,000 words in English • Standard emoji sets are not ethnically diverse • Bonus – SNL clip
  9. 9. METAPHOR (I CREATED THIS SINCE IT IS NOT IN THE ARTICLE) Emojis are a cat’s tail. They let you know the emotion of the sender. Like a cat’s tail, they reflect when someone is happy, scared, confused, or angry. However, like the cat’s tail, sometimes they are a little hard to read.