Opening Speech - Ulla Jussila

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Presentation at the Summer School "Leadership and Governance for Sustainable Tourism" - 2nd July 2014 Finland

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Opening Speech - Ulla Jussila

  1. 1. PM4SD European Summer School, Seinäjoki July 2nd 2014 Ulla Jussila
  2. 2. Topics • Management of Tourism in Finland • Opportunies and challenges of tourism development in South Ostrobothnia • Role of sustainable tourism project management 2
  3. 3. Management of Tourism in Finland Ministry of Employment and the Economy defines priorities for + Ministries of : o Tourism policy Agriculture and Forestry o General development of tourism Education and Culture o Coordination of support measures for tourism Transport and Communications o Prepares legislation on tourism Environment Finnish Tourist Board / Visit Finland o Promotes Finland´s incoming tourism; marketing Finland’s image as a tourist destination and supports the development of tourism services in Finland (e.g. Culture Finland, Outdoors Finland) Visit Finland will be integrated with Finpro at the end of 2014 Finpro – national trade, internationalization and investment organisation in Finland Regional Authorities: Regional Councils, Centers for Economic Development, Transport and the Environment, Municipalities, Research and Education institutions, Tourist Organisations etc. 3
  4. 4. Tourism development in South Ostrobothnia Opportunities International Tourism – the most Finnish area in the world, still unknown • Finnish wellbeing – Finrelax nature, local culture, local food • Cooperation over the business sectors • Regional Tourism Strategy 2013 – 2017 Challenges Cooperation • Network e.g. big companies and small ones - target definition 5
  5. 5. Sustainable project management Opportunities Sustainable event management - Tango Festival, Rock Festivals, Sport events, Meetings, Exhibitions etc. - Provinssirock example; Recycle or die  Local brand & image Expertise in event organisation combined with sustainability management 9
  6. 6. Ulla Jussila Valtionkatu 1, Matkakeskus FI - 60100 Seinäjoki Tel. + 358 40 541 0214 Email: ulla.jussila@epmatkailu.fi www.epmatkailu.fi

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