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Opening Speech - Asko Peltola

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Presentation at the Summer School "Leadership and Governance for Sustainable Tourism" - 2nd July 2014 Finland

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Opening Speech - Asko Peltola

  1. 1. 14.07.14 South Ostrobothnia - region ofSouth Ostrobothnia - region of culture and entrepreneurshipculture and entrepreneurship Leadership and GovernanceLeadership and Governance for Sustainable Tourismfor Sustainable Tourism July 2nd, 2014July 2nd, 2014 Asko PeltolaAsko Peltola Region MayorRegion Mayor
  2. 2. 14.07.14
  3. 3. Finland Population about 5.5 million sparsely settled (17 pers./km2 ) some 30 % live in rural areas a country of forests and lakes 14.07.14
  4. 4. South Ostrobothnia • 194 000 pers. / 13 400 km² (= 14,4 pers. / km²) • Share of agriculture and forestry: 12 % => Food Province of Finland • Main economic pillars: Food (agriculture and processing = 25% of regional GDP) + Wood + Metal • Region of entrepreneurship (esp. SMEs) • The importance of tourism is increasing Helsinki Seinäjoki 14.07.14
  5. 5. 14.07.14 Income from tourism in SOB Direct employment impact 1.800 persons (jobs, employed persons per year) Mill. euros
  6. 6. Tourists staying overnight in SOB 14.07.14 Share of foreign tourists
  7. 7. Including all accommodation facilities of at least 20 bunks.
  8. 8. 14.07.14 What has been done • Actions in developing tourism in SOB – Development program since1997 – Coordination of activities and strategies – The newest Tourism strategy 2013-2017 => more tourists, especially from abroad • The main challenge is that SOB is not "a traditional tourist region" – but there are unique attractions and big (cultural) events also in our region
  9. 9. 14.07.14 Plans for the future • More foreign tourists all the year round, especially from neighbouring countries (Russia, Sweden) • More professional business operations • Developing of customer orientated, attractive, premium-quality, easily available tourism products • Better networking and co-operation especially in development, marketing and sales of tourism across administrative and regional boundaries
  10. 10. Values • ”South Ostrobothnianism” (own regional culture, traditions, regional/local dialect etc.) • Profitable, growing and developing tourism business • Customer orientation and customer satisfaction • Safety, security and quality • Sustainable tourism and preserving the regional culture Focus areas • Development of tourism centres (= destinations) • Development of theme- based products and services (3 main themes) Themes through the Strategy: • Culture and Local Food 14.07.14 Strategic values and focus areas
  11. 11. 14.07.14
  12. 12. Welcome to South Ostrobothnia! 14.07.14

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