Submit Search
Upload
Search Engine Optimization: My Life With Spiders
•
Download as PPTX, PDF
•
4 likes
•
1,235 views
Rhyne Armstrong
Follow
Here are my slides from the Bleeding Edge at the STC Summit 2010.
Read less
Read more
Technology
Report
Share
Report
Share
1 of 34
Download now
Recommended
SEO 101: Finding Yourself – Mobilizing the Public 2017
SEO 101: Finding Yourself – Mobilizing the Public 2017
BrightEdge
Topher kohan-aima2011
Topher kohan-aima2011
Topher Kohan
SEO for the CEO - What C-level Executives Need to Know About Search
SEO for the CEO - What C-level Executives Need to Know About Search
Theo Lynn
getting_rid_of_duplicate_content_iss-priyank_garg.ppt
getting_rid_of_duplicate_content_iss-priyank_garg.ppt
zachbrowne
Tech Headline - SEO For Non-Technical Professionals
Tech Headline - SEO For Non-Technical Professionals
Rodrigo Castilho
SEO Tips
SEO Tips
Charlie Kalech
On site-optimization
On site-optimization
Laura Bonawits
ARTDM 171, Week 15: Search Engine Optimization (SEO)
ARTDM 171, Week 15: Search Engine Optimization (SEO)
Gilbert Guerrero
Recommended
SEO 101: Finding Yourself – Mobilizing the Public 2017
SEO 101: Finding Yourself – Mobilizing the Public 2017
BrightEdge
Topher kohan-aima2011
Topher kohan-aima2011
Topher Kohan
SEO for the CEO - What C-level Executives Need to Know About Search
SEO for the CEO - What C-level Executives Need to Know About Search
Theo Lynn
getting_rid_of_duplicate_content_iss-priyank_garg.ppt
getting_rid_of_duplicate_content_iss-priyank_garg.ppt
zachbrowne
Tech Headline - SEO For Non-Technical Professionals
Tech Headline - SEO For Non-Technical Professionals
Rodrigo Castilho
SEO Tips
SEO Tips
Charlie Kalech
On site-optimization
On site-optimization
Laura Bonawits
ARTDM 171, Week 15: Search Engine Optimization (SEO)
ARTDM 171, Week 15: Search Engine Optimization (SEO)
Gilbert Guerrero
Apresentacao SEO GAiN Baltimore
Apresentacao SEO GAiN Baltimore
Rogério Ferraz dos Santos
SEO for developers
SEO for developers
javier ramirez
SEO for Editors 2009
SEO for Editors 2009
Mohamed Abdel Kareem
Get Found in Google - Intro to SEO
Get Found in Google - Intro to SEO
Ryan Bednar
Seo Bootcamp for Small Buisinesses
Seo Bootcamp for Small Buisinesses
Charlie Kalech
SEO Report - Group 3
SEO Report - Group 3
Knowcrunch
Perfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEO
Cyrus Shepard
SEO: How to Drive More Traffic to Your Website
SEO: How to Drive More Traffic to Your Website
seoplus+
Seo For Bloggers
Seo For Bloggers
Rodger Johnson
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
Cyrus Shepard
SEO 101 - Judith Lewis - i-Level
SEO 101 - Judith Lewis - i-Level
auexpo Conference
prestiva_blackhat
prestiva_blackhat
Murali Venkatesh
SEO
SEO
RupaliThakur12
Search engine optimisation
Search engine optimisation
B.Tech in Computer Science Engineering
Supplemental Hell - How to Fix "New" Indexing Issues
Supplemental Hell - How to Fix "New" Indexing Issues
Rhea Drysdale
Writing & SEO
Writing & SEO
guestc87c2ce3
Seoptimizing
Seoptimizing
Gaurav Vashisht
SEO Copywriting
SEO Copywriting
SwellPath
Developing and Maintaining a Serach Engine Friendly Website (2011)
Developing and Maintaining a Serach Engine Friendly Website (2011)
Jacob Ward
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
MnSearch, The Minnesota Search Engine Marketing Association
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Dealmaker Media
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Everett Sizemore
More Related Content
What's hot
Apresentacao SEO GAiN Baltimore
Apresentacao SEO GAiN Baltimore
Rogério Ferraz dos Santos
SEO for developers
SEO for developers
javier ramirez
SEO for Editors 2009
SEO for Editors 2009
Mohamed Abdel Kareem
Get Found in Google - Intro to SEO
Get Found in Google - Intro to SEO
Ryan Bednar
Seo Bootcamp for Small Buisinesses
Seo Bootcamp for Small Buisinesses
Charlie Kalech
SEO Report - Group 3
SEO Report - Group 3
Knowcrunch
Perfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEO
Cyrus Shepard
SEO: How to Drive More Traffic to Your Website
SEO: How to Drive More Traffic to Your Website
seoplus+
Seo For Bloggers
Seo For Bloggers
Rodger Johnson
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
Cyrus Shepard
SEO 101 - Judith Lewis - i-Level
SEO 101 - Judith Lewis - i-Level
auexpo Conference
prestiva_blackhat
prestiva_blackhat
Murali Venkatesh
SEO
SEO
RupaliThakur12
Search engine optimisation
Search engine optimisation
B.Tech in Computer Science Engineering
Supplemental Hell - How to Fix "New" Indexing Issues
Supplemental Hell - How to Fix "New" Indexing Issues
Rhea Drysdale
Writing & SEO
Writing & SEO
guestc87c2ce3
Seoptimizing
Seoptimizing
Gaurav Vashisht
SEO Copywriting
SEO Copywriting
SwellPath
Developing and Maintaining a Serach Engine Friendly Website (2011)
Developing and Maintaining a Serach Engine Friendly Website (2011)
Jacob Ward
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
MnSearch, The Minnesota Search Engine Marketing Association
What's hot
(20)
Apresentacao SEO GAiN Baltimore
Apresentacao SEO GAiN Baltimore
SEO for developers
SEO for developers
SEO for Editors 2009
SEO for Editors 2009
Get Found in Google - Intro to SEO
Get Found in Google - Intro to SEO
Seo Bootcamp for Small Buisinesses
Seo Bootcamp for Small Buisinesses
SEO Report - Group 3
SEO Report - Group 3
Perfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEO
SEO: How to Drive More Traffic to Your Website
SEO: How to Drive More Traffic to Your Website
Seo For Bloggers
Seo For Bloggers
High ROI Content Strategies for SEO
High ROI Content Strategies for SEO
SEO 101 - Judith Lewis - i-Level
SEO 101 - Judith Lewis - i-Level
prestiva_blackhat
prestiva_blackhat
SEO
SEO
Search engine optimisation
Search engine optimisation
Supplemental Hell - How to Fix "New" Indexing Issues
Supplemental Hell - How to Fix "New" Indexing Issues
Writing & SEO
Writing & SEO
Seoptimizing
Seoptimizing
SEO Copywriting
SEO Copywriting
Developing and Maintaining a Serach Engine Friendly Website (2011)
Developing and Maintaining a Serach Engine Friendly Website (2011)
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
2015 MnSearch Summit - Cyrus Shepard - Optimizing for Humans – How We Do SEO ...
Similar to Search Engine Optimization: My Life With Spiders
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Dealmaker Media
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Everett Sizemore
Reading. Writing. Using. Online Copywriting
Reading. Writing. Using. Online Copywriting
Plaid Swan
Seo tips and tricks
Seo tips and tricks
Swagatam Mitra
Search Engine Optimization Class-7
Search Engine Optimization Class-7
M. Towfiqul Arafat
SEO Presentation - The 42nd Estate - BRA - City of Boston
SEO Presentation - The 42nd Estate - BRA - City of Boston
The 42nd Estate
BlogPaws 2010 - SEO Tips: JaneA Kelley
BlogPaws 2010 - SEO Tips: JaneA Kelley
BlogPaws
SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar
getelastic
SEO Basics
SEO Basics
Abdul Hayi Mansoor
Search engine optimization ,seo in vashali,seo training in Mohan nagar,seo in...
Search engine optimization ,seo in vashali,seo training in Mohan nagar,seo in...
Seo vaishali LLC
Search engine optimization,Best SEO institute in Ghaziabad,SEO Courses in Gha...
Search engine optimization,Best SEO institute in Ghaziabad,SEO Courses in Gha...
SEO Ghaziabad
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Dennis Deacon
Seo Training
Seo Training
kuldeep saini
seo
seo
kuldeep saini
Seo Training
Seo Training
kuldeep saini
Advanced seo gs v2
Advanced seo gs v2
Yvonne Dewerne
SEO Tips Even Mom Would Love
SEO Tips Even Mom Would Love
Richard Burckhardt
The Art to the Start of Content Optimisation
The Art to the Start of Content Optimisation
Grant Merriel
The Art to the Start Of: Content Optimisation
The Art to the Start Of: Content Optimisation
Sean Si
Search Engine Optimization courses in ghaziabad, Search engine Optimization t...
Search Engine Optimization courses in ghaziabad, Search engine Optimization t...
SEO Master LLC
Similar to Search Engine Optimization: My Life With Spiders
(20)
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Reading. Writing. Using. Online Copywriting
Reading. Writing. Using. Online Copywriting
Seo tips and tricks
Seo tips and tricks
Search Engine Optimization Class-7
Search Engine Optimization Class-7
SEO Presentation - The 42nd Estate - BRA - City of Boston
SEO Presentation - The 42nd Estate - BRA - City of Boston
BlogPaws 2010 - SEO Tips: JaneA Kelley
BlogPaws 2010 - SEO Tips: JaneA Kelley
SEO Secrets for Online Retailers Webinar
SEO Secrets for Online Retailers Webinar
SEO Basics
SEO Basics
Search engine optimization ,seo in vashali,seo training in Mohan nagar,seo in...
Search engine optimization ,seo in vashali,seo training in Mohan nagar,seo in...
Search engine optimization,Best SEO institute in Ghaziabad,SEO Courses in Gha...
Search engine optimization,Best SEO institute in Ghaziabad,SEO Courses in Gha...
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Seo Training
Seo Training
seo
seo
Seo Training
Seo Training
Advanced seo gs v2
Advanced seo gs v2
SEO Tips Even Mom Would Love
SEO Tips Even Mom Would Love
The Art to the Start of Content Optimisation
The Art to the Start of Content Optimisation
The Art to the Start Of: Content Optimisation
The Art to the Start Of: Content Optimisation
Search Engine Optimization courses in ghaziabad, Search engine Optimization t...
Search Engine Optimization courses in ghaziabad, Search engine Optimization t...
More from Rhyne Armstrong
Taking Control: How TechComms are Leading Brand Language
Taking Control: How TechComms are Leading Brand Language
Rhyne Armstrong
Leading Your Team: A Survival Horror Guide
Leading Your Team: A Survival Horror Guide
Rhyne Armstrong
Small to Enterprise: Growing Pains in the Content World
Small to Enterprise: Growing Pains in the Content World
Rhyne Armstrong
Get out of your office! Conducting Effective Site Visits
Get out of your office! Conducting Effective Site Visits
Rhyne Armstrong
Share to survive
Share to survive
Rhyne Armstrong
Get out of your office!
Get out of your office!
Rhyne Armstrong
Client Communication Portal
Client Communication Portal
Rhyne Armstrong
Content Project Horror Show
Content Project Horror Show
Rhyne Armstrong
The Art of the Demo
The Art of the Demo
Rhyne Armstrong
Broken Silos: Destruction for the sake of our clients
Broken Silos: Destruction for the sake of our clients
Rhyne Armstrong
Oh, The Crap I've Seen
Oh, The Crap I've Seen
Rhyne Armstrong
Does Your Audience Hate You?
Does Your Audience Hate You?
Rhyne Armstrong
Easy to Use, Difficult to Master: Social Media in 2013
Easy to Use, Difficult to Master: Social Media in 2013
Rhyne Armstrong
One CMS Does Not Fit All
One CMS Does Not Fit All
Rhyne Armstrong
Monitoring Social Media for Documentation Customer Feedback
Monitoring Social Media for Documentation Customer Feedback
Rhyne Armstrong
Don't Suck at Social Media 3!
Don't Suck at Social Media 3!
Rhyne Armstrong
The Perfect CMS: Brass Ring, or Unattainable Goal
The Perfect CMS: Brass Ring, or Unattainable Goal
Rhyne Armstrong
More from Rhyne Armstrong
(17)
Taking Control: How TechComms are Leading Brand Language
Taking Control: How TechComms are Leading Brand Language
Leading Your Team: A Survival Horror Guide
Leading Your Team: A Survival Horror Guide
Small to Enterprise: Growing Pains in the Content World
Small to Enterprise: Growing Pains in the Content World
Get out of your office! Conducting Effective Site Visits
Get out of your office! Conducting Effective Site Visits
Share to survive
Share to survive
Get out of your office!
Get out of your office!
Client Communication Portal
Client Communication Portal
Content Project Horror Show
Content Project Horror Show
The Art of the Demo
The Art of the Demo
Broken Silos: Destruction for the sake of our clients
Broken Silos: Destruction for the sake of our clients
Oh, The Crap I've Seen
Oh, The Crap I've Seen
Does Your Audience Hate You?
Does Your Audience Hate You?
Easy to Use, Difficult to Master: Social Media in 2013
Easy to Use, Difficult to Master: Social Media in 2013
One CMS Does Not Fit All
One CMS Does Not Fit All
Monitoring Social Media for Documentation Customer Feedback
Monitoring Social Media for Documentation Customer Feedback
Don't Suck at Social Media 3!
Don't Suck at Social Media 3!
The Perfect CMS: Brass Ring, or Unattainable Goal
The Perfect CMS: Brass Ring, or Unattainable Goal
Recently uploaded
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Architecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
MadyBayot
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Edi Saputra
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
The Digital Insurer
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
apidays
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
DianaGray10
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
apidays
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Nanddeep Nachan
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Andrey Devyatkin
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Khushali Kathiriya
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
wesley chun
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Overkill Security
Recently uploaded
(20)
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Architecting Cloud Native Applications
Architecting Cloud Native Applications
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Search Engine Optimization: My Life With Spiders
1.
Search Engine Optimization:
My Life With Spiders Robert Rhyne Armstrong STC Senior Member Atlanta Chapter President Flickr: jeffsmallwood
2.
Search Engine Optimization(SEO)
Manipulating content, anchor text , information architecture and design to attract and influence web crawlers.
3.
In other words…
4.
Spiders! Flickr: Jasmic
5.
Relax. These spiders
are good.
6.
Sneaky, but good.
7.
I’m hungry. Flickr:
Jasmic
8.
They want your
content.
9.
Crawl. Index.
Rank.
10.
Math is hard.
11.
So?
12.
Eww.
13.
There’s always a
catch.
14.
Eat me.
15.
16.
17.
Poorly designed links
18.
Bad use of
CSS
19.
No inbound links
20.
Bad titles
21.
Bad URL structure
22.
META-tag stuffing
23.
24.
Strong keyword density
25.
Proper titles Keyword
: Company Name
26.
Inbound links
27.
Proper URL structure
No spaces or _ Use the – Limit the layers Dadasaur.us/the-kids/hi-there
28.
Good CSS design
Tip: On Firefox, try View > Page Style > No Style
29.
30.
Strong, fresh content.
Always keep your keywords in mind!
31.
Title and alt
text on everything. <a href=“../family/kids.php” title=“Well behaved children”>See my well-behaved children</a>
32.
Yum! Flickr: Jasmic
33.
Use analytics and
try new things.
34.
Let’s talk about
you.
35.
Idea: Create a
landing page for a specific problem or application function.
36.
Idea: Expose all
or some of your documentation through an SEO-friendly CMS like WordPress.
37.
Idea: Freelance as
a web content writer.
38.
seomoz.org copyblogger.com googlewebmastercentral.blogspot.com
39.
That’s it!
40.
rhynearmstrong.com robert@dadasaur.us
Download now