Economic Study for Dolphinarium Proposal in South East Asia.

1. Dolphinariums
Case studies
1. Tiergarten Numberg, Germany
2. Dolphin Lagoon, Singapore
3. Dolphin Quest, USA
4. Discovery Cove, USA
5. Creekside, Dubai
6. Safari World, Bangkok
7. Oasis Sea world, Thailand

2. Case study 1| Tiergarten Numberg, Germany
I. Location: Tergarten Nurmberg
II. Land Area: 600,000 sqmt (60 hectars)
III. Capacity: 600 seats
IV. Marine animals: 4 Dolphins, 8 sea-lions, 3 manates
V. Size of Arena: 6 basins, 1600 sqmt
VI. Year started: 2011 renovated
VII. Visitor ship: 530,166 (in half year in 2011)
VIII. Entry ticket: 17.5 USD adult, 8.4 USD kids
IX. Construction cost: 31 USD million (35 months)
X. No. of activities: Zoo, Aquarium and shows
XI. Timings: 8:00 am till 7:30 pm
IndoorAquarium
Out Door Shows

3. Case study 2| Dolphin Lagoon, Singapore
I. Location: Sentosa Island, Singapore
II. Land Area: 4 sqkm
III. Capacity: 72 seats
IV. Marine animals: 6 Dolphins, 250 species of fishes
V. Size of Arena: 8000 sqmt
VI. Year started: 2010
VII. Visitor ship: 9.2 million in 2011 (18 % increase 2010)
VIII. Entry ticket: 20.7 USD adult, 14 USD kids; swim with
Dolphin 170 USD
IX. Construction cost: 2 million USD
X. No. of activities: Dolphin Show, swim and marine walk
XI. No. of show a day: 3
XII. Timings: 10 am till 6:45 pm
Out Door lagoon part of
Multi activity

4. Case study 3| Dolphin Quest, USA
I. Location: Hawaii
II. Land Area: 20,000 sqmt
III. Capacity: 70 (10 person/activity)
IV. Marine animals: 11 dolphins and 3 turtles
V. Size of Arena: 16,000 sqmt
VI. Year started: 1988
VII. Visitor ship: 9.2 million (2011, 18% increase from 2010)
VIII. Entry ticket: 10 min 100 USD, 30 min 205 USD, 45 min 225 USD, 1h:45min 350 USD, 5h: 30
min 650 USD
IX. Construction cost: undisclosed
X. No. of activities: 7 activities of swim , shows and
XI. Timings: 8:15 am till 7:00 pm
•Percentage of people
attraction in Hawaii in
year 2009-2010
•+10% of International
and -0.3% of Domestic
from previous year 2009
Out Door lagoon part of a resort

5. Case study 4| Discovery Cove, USA
I. Location: Orlando
II. Land Area: approximately 10,000 sqmt
III. Capacity: 1000 person/day
IV. Marine animals: 4 dolphins, varieties of
fishes, 44 varieties of bird species
V. Size of Arena: 8490 sqmt
VI. Year started: 2000
VII. Visitor ship: 200,000 (projected in first year)
VIII. Entry ticket: 259 USD /day (in weekday), 339 USD /day (in weekend) swim and stay in
the resort
IX. Construction cost: 350 millions USD (in 2000, resort)
X. No. of activities: Sea venture, the grand reef, Dolphin Lagoon, Serenity Bay
(swim with Dolphins)
XI. Timings: 9:00am to 5:30pm
Out door lagoon focus point of a luxury resort

6. Case study 5| Creekside, Dubai
I. Location: Dubai
II. Land Area: 5000 sqmt
III. Capacity: 1245 seats
IV. Marine animals: 3 Dolphins, 4 seals
V. Size of Arena: 30m X 16m
VI. Year started: 2008
VII. Visitor ship/year: 7.8 Million (in 2009)
VIII. Entry ticket: adult-27.2 USD, Kids-13.6 USD; swim: 150$/person/hour
IX. Construction cost: 9 Million USD (in 2008)
X. No. of shows in a day: 4
XI. Activities: Dolphin-seal-shows, photo shop, gift
shop, Restaurant, Laser & light & swim with Dolphins
Controlled Climate indoor Lagoon

7. Case study 6| Safari World, Bangkok
• Location: Bangkok, Thailand
• Land Area: 1900000 sqmt (190 hectar)
• Capacity:
• Marine animals: Dolphins. Sea-lion
• Size of Arena: 810000 sqmt (80 hectar)
• Year started: 1989
• Visitor ship: Not disclosed
• Entry ticket: 35USD Adult, 28USD Children.
• Construction cost: Not disclosed
• No. of activities: 7 Shows
• Timing: 8:00 am till 5:00 pm
Part of a Zoology Conservation out door

8. Case study 7| Oasis Sea world, Thailand
• Location: Oasis Sea world, Laem Sing, Thailand
• Land Area: 20,000 sqmt
• Capacity: 40 t0 61 seats
• Marine animals: 10 dolphins, 5 pattaya
• Size of Arena: 76 million cubic meter
• Year started: 1990
• Visitor ship: Not Disclosed
• Entry ticket: 5.7 USD/ person; 12.88 USD /person/hour
• Construction cost: Not Disclosed
• No. of shows/ day: 5
• Activities: Dolphin Show, Swim with
Dolphins, Restaurant, Souvenir, Jewelry & Chemthaburi Gems
• Timing: 9:00 am till 7:00 pm
Out door Close to beach

9. Matrix |Dolphinariums
Sl.No Name Business Model Mission Success (more relavent to
Teluk Burau Resort)
1 Tiergarten Numberg,
Germany
part of Zoological park Education and conservation
2 Singapore Dolphin
Lagoon
Part of multiple activity Dolphin therapy
3 USA dolphin Quest Independent system and
apart of a resort
Edutainment
4 USA discovery Cove Day Resort
(entry fare way expensive
than the average market)
Luxury Edutainment ( limit
the number of entry)
5 Dubai, Creekside Independent system Edutainment
6 Laem Sing, Oasis Sea
world
Independent system Dolphin Therapy,
7 Safari World, Bangkok Part of Zoological park Education and conservation
8 Teluk Burau Resort
?
Suggested: independent
system , part of day resort
?
Suggested: Luxury
Edutainment
!

10. Scale |Dolphinariums
Increasing Scale Of Dolphinariums
. . . . .
Small:
Dubai
Creekside
Small + :
Tiergarten
Nurnberg
Germany
Medium:
Safari world
Bangkok
Medium+:
[ Luxury
Edutainment]
Dolphin
Cove, USA;
Dolphin
Quest USA
Big:
[ Luxury
Entertainment]
Sentosa
For:
Teluk Burau Resort
1. Restaurant
2. Photography
1. Restaurant
2. Photography
3. Zoological conservation
1. Restaurant
2. Photography
3. Separate entity
4. Edutainment
1. Restaurant
2. Photography
3. Resort stay
4. Edutainment
1. Restaurant
2. Photography
3. Resort stay
4. Edutainment
5. Theme Park
6. Water park