Here's the slides delivered for the 1st time on 20th Aug.
Part of http://twitter.com/twitbizday
When is your city getting on Twitter.
Were doing it by 9th Sept 2009
Join us.
Hastags #TWBIZ #090909
http://twitter.com/nickkellet
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Connecting Business on Twitter
1. Twitter for
Business
Nick Kellet - Inventor, Indie Board Game publisher,
Entrepreneur, Social Media Explorer
Delivered 1st time on 20th August 2009 at @streamingcafe in Kelowna BC, Canada
2. Social What?
Web 1.0 - Just be a good listener
They publish - You consume
Static Content = Passive Consumer
Web 2.0 - You Participate - You Take Control
Anyone can publish/create content
Anyone can comment/recommend/flame
Social Media
Called “social” because you interact with people
You converse - It’s a conversation
Photos, Blogs, Video, Wikis, Bookmarking
Flickr.com, YouTube.com, Blogger.com,
Wikipedia, Boardgamegeek.com, Delicio.us,
Reddit.com, Stumbelupon.com, Digg.com
Social Networks (FB morphing in progress)
= Rock Paper Scissors
LinkedIn - Business
Facebook - Individual
Twitter - Business + Consumer
Slide 2 Nick Kellet
3. Are You a Social Climber?
Categories Social Media Usage - Varies by Demo
Slide 3 Nick Kellet
4. Twitter Is What Twitter Does
Let’s you answer 2 Questions
What Am I doing
• (you can be interesting)
What Am I thinking
• (possibly more interesting)
A 140 Character Accident: In an ADD world
Usage and protocol/etiquette driven by users/fans
Not sure it’s simple, but it is simple
Swiss Army Knife of Web 2.0
Use 1 tool not many
Bucked Specialization Trend
• Bookmark/Rating//Photos/Social
Networking/Sharing/Chat/Messaging etc
Bucked “volume” blogging Trend
• Microblogging - cute but confusing term
Slide 4 Nick Kellet
5. Buzzword Twingo
You need to learn a few words
If one doesn’t exist - Twinvent one
Twit = User of Twitter
Tweet = Message
ReTweet = Repeating someone else’s message
Reply (mixed up with ReTweet) = comment on someone message
Followers = People you follow
Following = Other people who follow you
Unfollowing = Stopping following someone
DM = Direct Message = (sent someone a private tweet) - EMERGENCY ONLY
Tweetup = Meetup of Twitterers = Gathering of like minded folk
Hashtag = # = shortcode (to filter conversation) eg #IMU (often for an event)
Thank = For following, For a retweet, For answering questions. For commenting
Slide 5 Nick Kellet
6. Twitter Off Twitter
Where to put your Twitter handle
Business Cards/ Stationary
Website
Email Signature
Window/Reception Decals
On Vehicles, Adverts - Print, Radio + TV
http://bit.ly/twitter-decal
Don’t forget #HashTags Click on link to make your decal
Where can you use hashtags
• In Adverts, contests, promotions
This is very new - experiment!
We need a web icon for
Join Twitter Business Day
Slide 6 Nick Kellet
7. Real-Time, Hyper-Local Democracy
Real Time Search - Twitter takes out the Garbage
Unlike the Web (Google et al)
• “Old stuff” is suppressed
Level playing field for Hyper-Local Businesses
Hyper Local - High on Relevance
Local businesses compete on a level playing field
Build local following / Promote your Twitter Feed
Make local offers - Let people Tweet you up
A Democracy (You vote for what you consume)
Follow your interests/unfollow junk (nothing
personal)
Unlike Google; Fiefdom based on Page Ranks =
Rich Page Lords get more
Good content costs same all business
• large and small
Real Time, Hyper Local Democracy
Good for Business, Good for People
Vs.
Slide 7 Nick Kellet
8. What do I say?
Do I have anything interesting to say?
I keep hearing this from non Twitterers
What do you love?
Coffee, Flowers, Wine, Food, Golf, Goats, Cheese, Meetings,
Cherries
Think About Your Customer
You may have MANY types of customer
Think about how you can help them
You may be in Business
But you are a person
You know stuff - We’d like to know it too
Be you - share your knowledge - Share your passion for
your domain
But I’m not in Business….(Not a get out clause)
Teachers - in the education business
Charities - in the helping business
We’re all in the Business of something (even Prison
Wardens)
Slide 8 Nick Kellet
9. Tweet Block?
Brainstorm Relevant Stuff for Your Business
Coffee Shop
• Coffee Duh!
• Meetings, Wifi, Networking, Gossip, Meetups
Hair Salon
• Hair, Celebs, Local Public News, Weddings, Photos of Haircuts
Book Stores
• Authors, Reviews, Genres, TV Coverage of Books, Book Clubs,
Personal insights on books - 140 Character book reviews,
Sit down and figure out your Domain List
Write down your key terms
Use Google Alerts to find content
Review Content. Tweet the best with shortened URL
Follow people who Tweet in your domain
When you have thought
Write it down
Can you share it in 140 characters?
When you see something interesting/funny
Twitpic + Tweet it
Slide 9 Nick Kellet
10. 1st Rule of Twitter - Don’t Use Twitter
This blew my mind: Completely counter intuitive
It’s good advice not to use Twitter.com
Instead use the many 3rd party tools
Many Many Twitter Apps
Many highly specialized
• For tweeting, following, unfollowing
Most $0 / Some $$$
• Can avoid unless want to be pro
Market Leaders (on PC/Mac).
TweetDeck - http://tweetdeck.com/beta/
Twhirl - http://www.twhirl.org/
Seesmic - http://seesmic.com
You can use you Mobile
Apps vary for iPhone/Blackberry etc
Slide 10 Nick Kellet
11. Get Yourself Going on Social Media
Profile Photo
Add a photo
Recognizable as YOU
Same photo - Linkedin, Twitter, Facebook etc
• Change one - Change all
Use a consistent Profile copy
• (pithy - whatever that means)
Twitter Profile
Make profile public (on Twitter)
Link to your blog
Add a background graphic
Reflect your personality
Tweet as Business Or Person?
Probably BOTH
• Own your name
• Own your Business Name
Slide 11 Nick Kellet
12. Give Way to Twitter Conventions
General Tip + Kelowna / Twitter Business Day
Follow back people who
• Have a photo + Have posted Tweets + Name that makes sense
• Don’t think too hard - you can always unfollow
• Especially follow everyone in Kelowna as part of #TWBIZ
Universal Good Etiquette
Do not send auto DMs to welcome followers
Do not spam “@prospect - Hi you can buy my widget.”
Do not sell/advertise (add value) - Which is better?
• New book on sale Chris Anderson - “Free” $29.95
• Great review of Chris Andersons’s book free http://tinyurl.com/ab2ke
Now back in stock”
Mention your products etc less than 10% of time
Focus on sharing your knowledge, being you
• Link people to useful, fun interesting stuff
Comment on other people’s Tweets and retweet
Slide 12 Nick Kellet
13. The Twitter “Ah Ha” Moment
Have you had Yours Yet?
Can’t tell you when
You will know when it happens
Watch a TV show by yourself
Just add PC + Twitter + Hashtag eg #IDOL
Attend remote learning / Webinar/ Web
conference
Follow/converse on Twitter with other students
Filter on a hashtag
Be involved in Citizen Journalism
Like the Kelowna Fire or an Award Ceremony
Take photos/ provide insight based on location
Explore a foreign city
Change Twitter location on or before arrival
Ask questions / ask for recommendations
before you arrive
Slide 13 Nick Kellet
14. Follow Me
How to get followed: Think Fllrting
Retweet - its like a tip - RT = “Thanks for the info”
Don’t just RT add something complimentary
• “You saved my bacon RT @jimjones”
Practical TIps
Follow “good” people to learn
Probably good to follow back if they look like real people
Un-follow if unimpressed with content (it’s not personal)
You may get unfollowed unless you are a rockstar
People will stick around for good content (become a rockstar)
Automation Tools
Don’t use until you know you get it (they will confuse)
Like driving a car too fast - Get skills before you pick up a Ferrari
If you have 2k real followers you get it (only you know how you get them)
Limits - You can follow
1k people/day
Upto 2k people
More than 2k if you follow less than your followers+10%
Any number of people can follow you
Slide 14 Nick Kellet
15. ReTweet - The Tipping of Social Media
ReTweeting =
RT
Passing on someone else’s Tweet to your followers
Typically you add “rt” as a prefix
This is a style thing - you can add comment or insight (rt is optional)
Crediting - It’s polite to leave source in place (via @xyz works too)
Add the person’s @name to their Tweet
Fred Smith “Kelowna fire Terrace Mountain gains new momentum -
http://twitpic.com/af12d”
rt @FredSmith Kelowna fire Terrace Mountain gains new momentum -
http://twitpic.com/af12d
Kelowna fire Terrace Mountain gains new momentum - http://twitpic.com/af12d (via
@FredSmith)
Wind heading south rt @FredSmith Kelowna fire Terrace Mountain gains new
momentum - http://twitpic.com/af12d
Write Short Tweets
Allows space for retweeting without abbreviation (varies depending on @handle)
If someone has to shorten - It takes effort - less likely to happen
Double Credit
Retweeting a Retweet gets tight on space. Go figure
Slide 15 Nick Kellet
16. Does My Tweet Look Big …
We all need FEEDBACK
How am I doing?
What should I do next?
There are many apps that can help
Here’s two that are fun
Twitter Grader
http://twitter.grader.com/
Great metric. Top Twitterers get a score of 100
Twanalyst
http://twanalyst.com
Does not hold back!
How’s Kelowna doing
http://twitter.grader.com/location/?Location=
KELOWNA
Compare us to Victoria, Vancouver, Toronto,
San Francisco
Slide 16 Nick Kellet
17. Spice Up Your Tweets
Links (URL Shorteners)
Takes long URLs (web addresses) and
turns them into 25 character short URLS
Leaves you more room for your Tweet
http://tinyurl.com/ - Quick and easy
http://bit.ly/ - Provides tracking metrics
Photos
Attach photos to your tweets
Works on mobiles + web
http://twitpic.com - Provides tracking
metrics of views
Leave Spaces
Before @ and #
Hyperlinks won’t work without it on
Twitter.com
Slide 17 Nick Kellet
18. Is this a conversation I see before me
It’s not conversation as you know it
Don’t DM unless it’s really personal (stops conversation)
• Plus sharing thoughts might help you find an answer
Don’t expect immediate answers
Having more followers will increases likelihood of response
Answering other people’s questions will garner you more answers
This is how you build relationships/establish your brand
Be Chatty
http://arunrajagopal.files.wordpress.com/2007/12/conversations.jpg
If you don’t give out “chat” don’t expect “chat” back
Do use the right names (only if they exist)
Eg “I met with @nickkellet” not “I met with Nick Kellet”
Latter is valid if Nick Kellet is not on Twitter
Ask Questions to one an all
One Person - “@KelownaCycle is my bike ready?”
Open - “Anyone know any good summer camps for kids age 12?”
Hash Based - “What response rates do PPC campaigns get? #IMU”
Easy Open Question - “What is #IMU ?”
Slide 18 Nick Kellet
19. Connect Your City
Starting in Kelowna - Reached Penticton, Vernon, West Kelowna
Broad support
• Kelowna Chamber, Ostec, Oric, Downtown Association, City
1st Step is Twitter Business Day
Deadline = Get on Twitter by 9th Sept 2009
Hashtag #TWBIZ #090909
Join Initiative, Learn Twitter+ Help others do the same
Open Feedback - Fast-track to good Twitter Citizenship
Project Blog
http://www.connectingkelowna.com/
Watch this space for more info
Follow/Join us Twitter, Facebook + LinkedIn
http://twitter.com/twitbizday
http://www.facebook.com/group.php?gid=124341464904
http://www.linkedin.com/groups?about=&gid=2164838
Tweet this (or something like it)
@twitbizday I’m in Business in Kelowna and I support
Twitter Business Day #twbiz
Slide 19 Nick Kellet
20. About GiftTRAP / About Me
http://gifttrap.com/
20+ international awards
Printed 8 languages (rules in 11+)
50k units globally
Party Game of the Year in Germany,
Canada, USA + France
Brand built with Social Media
Christmas Day as a board game
without lying to Grandma
Indie Game Stores Globally
Loadz A Toys in Kelowna = Gaming Oscar
http://twitter.com/nickkellet
Nick@gifttrap.com
http://www.linkedin.com/in/nickkellet
http://www.facebook.com/nickkellet
Trend Watcher
Serial Entrepreneur
Software Startup Advisor/Ideas Guy
Social Media Marketing Strategist
Slide 20 Nick Kellet