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Toastmasters Social Media Marketing

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How Toastmaster Clubs can use social media marketing as a way to recruit new club members, and deepen the bond between existing club members.

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  • Great, basic intro to social media
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Toastmasters Social Media Marketing

  1. 1. SOCIAL MEDIA FOR TOASTMASTERS CLUBS Presented by Adrianne Machina, TM & Bob Hudack, DTM
  2. 2. AGENDA  What is Social Media?  How can our club use Social Media?  An Intro to Social Media Sites and Tools  Facebook  LinkedIn  Twitter  Get your club involved!
  3. 3. WHAT IS SOCIAL MEDIA? A. A fun way to fritter away your day. B. A great way to connect with people. C. Some fan-fangled technology all the kids are playing with these days. D. All of the above. Think of social media as a way to extend your reach personally and professionally.
  4. 4. TRADITIONAL MEDIA Radio, TV and Newspapers
  5. 5. QUICK STATS  1 Trillion Unique URLs Indexed in Google  2 Billion Google Searches Daily  70 Million YouTube Videos  133 Million Blogs  77% of Internet Users Read Blogs  Nearly 2 Trillion Tweets  20 Million Twitterers (Over 2500% Annual Growth)  200 Million Facebook Users  100 Million Facebook Users Log In Daily FASTEST GROWING GROUPS ARE 35-54 & 55+
  6. 6. HOW CAN I USE SOCIAL MEDIA TO BENEFIT MY CLUB?  Build community and friendship among club members between meetings.  Re-activate alumni.  Recruit new members.  Connect with other clubs.  Get ideas for speeches & club building activities.
  7. 7. FACEBOOK  “A Class Reunion”  Generally People You Know Pretty Well  200 Million Users ; 35+ DOUBLING every 2 months
  8. 8. ADD FRIENDS – GROUP FRIENDS
  9. 9. YOU CAN CREATE A GROUP
  10. 10. LINKEDIN  “A Business Networking Event”  6 Degrees of Separation Principle
  11. 11. JOIN THE TOASTMASTERS INT’L GROUP
  12. 12. TWITTER  A giant “coffee shop”  Limited to 140 characters  Use Twitter to post blog updates  Use Twitter to connect with existing members  Use Twitter to recruit new members
  13. 13. TWITTER - WEB
  14. 14. USE SEARCH.TWITTER.COM
  15. 15. TWEETDECK
  16. 16. TWITTER BASICS  Tweet – limited to 140 characters  Handle - @AdrianneMachina  Follow – who you’re listening to  Replies – have a conversation! @  Retweet – RETWEET or RT – Go Viral Baby! Keep to 120 char.  DM – PRIVATE – more like Instant Message  Avatar – Your picture. Decide Logo or Face  Hashtag - #TwOrCo – Twitterers in OC  You can create your own hashtag #PUTM
  17. 17. BLOGS HELP YOUR CLUB BE FOUND
  18. 18. IS BLOGGING RIGHT FOR YOUR CLUB?  Helps with Search Engine Optimization  Helps Prospective Members Get to Know You  Helps Mentor New Members  Differentiator  Can feed blog to other social media sites  Time-consuming  Need decent writing skills or video skills Pros Cons
  19. 19. TIPS & TAKEAWAYS  Encourage Everyone in Your Club to Participate!  Don’t be too pushy – make friends first!  Listen first.  Ask club visitors how they heard of you.  If you don’t have a club blog, at least have a club website – freetoasthost highly recommended!
  20. 20. QUESTIONS? Adrianne Machina, Tornado Marketing 949-743-1444 x104 amachina@tornadomktg.com www.Tornado-Marketing.com

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