This document summarizes the Active Workplace project at Ginsters bakery. It discusses the background of the bakery and company, key themes in human resources like learning and wellbeing. Baseline data found many staff were inactive, smoked, and had poor diets. The project aimed to improve health, productivity and reduce inequalities. Activities included a gym, subsidized activities, and health promotion campaigns. Evaluation found improved staff satisfaction, morale and health behaviors like quitting smoking. Factors in its success were targeting families, management support, partnerships, and marketing the program.

1. Steve Jones Head of Personnel and Development

6. C aradon District Council targeted Health and Wellbeing as one of its main priorities Government target was to improve public health, tackle obesity and increase participation in activity by 2012 (2004) Choosing Health: Making Health Choices Easier - identified a significant opportunity for health promotion within the workplace There was no robust evidence available to suggest that concentrated health promotion would be an effective and viable investment for businesses BACKGROUND TO PROJECT

9. Staff not aware of key health messages Perceptions of fitness vastly differed from the reality Higher than average levels of raised blood pressure Poor diet choices and nutritional awareness High % of smokers BASELINE DATA General apathy around health amongst the staff Of those that live within a 2 mile radius of Ginsters - 75% drive to work! Main reasons given for not being physically active The walk/cycle routes are unsafe Not enough time No facilities available I can’t be bothered I am already fit enough I am too old at 40! I need someone to exercise with

10. Fitness suite open 24 hours a day Free for all staff

14. RESTAURANT Free Fruit Healthy meals Salad Bar Nutritional talks

17. Allotments Workshop/Talks Christmas Club Flowers, cakes, wrapping & puddings Presentation Skills Work Experience host training Salsa Dancing Fear of public speaking Financial Awareness Webwise: Ebay, Holiday searching Creative Writing Pet Talks Cookery Art & Music Lessons Family History Computer & Internet Language evenings Camera Club Charity Challenges

18. Quit through Ginsters smoking cessation Now Ginsters onsite Stop Smoking Advisor CASE STUDIES Heart Attack4years ago Quit Smoking Cardiac Rehab Gym 3 times a week Climbing every weekend Scuba Diving, Canoeing and Ice skating Training to become Ginsters Climbing Instructor with support from the company “ If it wasn’t for the Active Workplace programme I would have carried on with my old lifestyle of smoking and having no physical activity. My life has changed it is as simple as that” Jake Johnson Rob Smith

20. Business Case

21. Business Case

22. On-site facilities Encourage external use Staff trained to deliver classes Other Samworth companies integrated into the project Chain of supply Integrated programme – part of the way we do things SUSTAINABILITY

23. WHAT HAS MADE IT A SUCCESS ? Specifically targeted families Management Drive CATS – Company Action Team Full Time Active Workplace Co-ordinator Effective partnership working with other agencies/organisations Marketing - plasma screen, notice boards, emails, bakery briefs, newsletters Use of local providers and existing resources so anyone can do it! government for health incentives in the workplace