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Make every paw count

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Why and how to advertise on Facebook

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Make every paw count

  1. 1. Make Every Paw Count: How to Reach Your Target Audience With Facebook Advertising <br />Nancy HeltmanDirector for Marketing and AdministrationVirginia State ParksMom to @Yoda_the_dogSeptember 30, 2011<br />
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  3. 3. The Facebook Revolution<br />More than 800 million active users<br />More than 50% of active users log on to Facebook in any given day<br />The average user has 130 friends<br />
  4. 4. Average user is connected to 80 community pages, groups and events <br />More than 2 billion posts are liked and commented on per day <br />On average, more than 250 million photos are uploaded per day<br />
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  6. 6. Social Media Revolution 3 Erik Qualman<br />
  7. 7. http://youtu.be/9r46UeXCzoU?t=7m30s<br />
  8. 8. Social Media Revolution 3 Erik Qualman<br />
  9. 9. Social Media Revolution 3 Erik Qualman<br />
  10. 10. Why Advertise on Facebook?<br />If the previous stats haven’t convinced you<br />More like a referral than a hard sell ad<br />Amazing marketing targets<br />Control your marketing budget<br />Easily monitor your success<br />Make changes to budget, target, ad on the fly<br />
  11. 11. Virginia State Parks Ads<br />62,836,596 Impressions<br />16,996 Clicks<br />7,422 Connections<br />$9,690.20 Spent<br />
  12. 12. <ul><li> 4,993,882 impressions
  13. 13. 2,005,443 social impressions
  14. 14. 4,045 clicks
  15. 15. 3,368 connections
  16. 16. $1,049.75 spent</li></li></ul><li><ul><li>9,254,970 impressions
  17. 17. 2,473,309 social impressions
  18. 18. 2,146 clicks
  19. 19. 1,103 connections
  20. 20. $2,266.31 spent</li></li></ul><li><ul><li> 478,744 impressions
  21. 21. 112,050 social impressions
  22. 22. 265 clicks
  23. 23. 110 connections
  24. 24. $135.29 spent</li></li></ul><li>
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  30. 30. Resources<br />Social Media Revolution 3http://www.youtube.com/v/x0EnhXn5boM<br />Facebook Success Summithttp://www.socialmediaexaminer.com/fbsummit11/<br />Facebook Ads Getting Started Guidehttp://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf<br />

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