Why and how to advertise on Facebook

1. Make Every Paw Count: How to Reach Your Target Audience With Facebook Advertising Nancy HeltmanDirector for Marketing and AdministrationVirginia State ParksMom to @Yoda_the_dogSeptember 30, 2011

3. The Facebook Revolution More than 800 million active users More than 50% of active users log on to Facebook in any given day The average user has 130 friends

4. Average user is connected to 80 community pages, groups and events More than 2 billion posts are liked and commented on per day On average, more than 250 million photos are uploaded per day

6. Social Media Revolution 3 Erik Qualman

7. http://youtu.be/9r46UeXCzoU?t=7m30s

8. Social Media Revolution 3 Erik Qualman

9. Social Media Revolution 3 Erik Qualman

10. Why Advertise on Facebook? If the previous stats haven’t convinced you More like a referral than a hard sell ad Amazing marketing targets Control your marketing budget Easily monitor your success Make changes to budget, target, ad on the fly

11. Virginia State Parks Ads 62,836,596 Impressions 16,996 Clicks 7,422 Connections $9,690.20 Spent

13. 2,005,443 social impressions

14. 4,045 clicks

15. 3,368 connections

17. 2,473,309 social impressions

18. 2,146 clicks

19. 1,103 connections

21. 112,050 social impressions

22. 265 clicks

23. 110 connections

30. Resources Social Media Revolution 3http://www.youtube.com/v/x0EnhXn5boM Facebook Success Summithttp://www.socialmediaexaminer.com/fbsummit11/ Facebook Ads Getting Started Guidehttp://ads.ak.facebook.com/ads/FacebookAds/Getting_Started_Guide.pdf