1. Jewelers Mutual Facebook Promotions New North Social Media Breakfast September 28, 2011 By Jessica VandenHouten, Jewelers Mutual Insurance Company

2. What’s not to about Jewelers Mutual’s promotions?

3. Facebook http://www.facebook.com/JewelersMutual Total “Likes”: 9,700+ 3,000% growth since April 2011(prior to promotions)%)

4. Presentation Outline: #1 #2 #3

8. “Lucky 700 Likes” supporting email blast

9. Congrats card to winners

11. Jewelers Mutual water bottles: $50.00

12. Grand Total: $115.00

14. Blog articles on JM’s The Jewelry Box blog

16. “Rock Mom’s World” supporting email blasts

17. “Rock Mom’s World” blog mentions

18. Congrats card to winner

20. Pink butterfly necklace: no charge

21. Grand Total: $38.00

23. Blog articles on JM’s The Jewelry Box blog

25. More than 2,900 entries

27. “Some Like It Haute” supporting email blasts

28. “Some Like It Haute” blog mentions

29. Congrats card to winner

31. Jewelry Care Kits: $100

32. Leather Jewelry Cases: $360

33. Simon G. platinum and diamond pendant: $940

34. Grand Total: $1,460

35. Facebook Activity: April – Sep 2011

36. Coming soon… Hope for the Holidays a charitable giving promotion

37. Questions? Thank you! Coverage you can count on. People you can count on. ©2011 Jewelers Mutual Insurance Company