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15.12.13 – 23.12.13
EVENT OFFLINEEVENT OFFLINE
F I N A L R E P O R T
No Items Commitment Achievement
Achievement
KPI (%)
1
Landing
page for
wish list
1 package
(Landing page for wishlist,
inc...
SYM wish list
Users who are using SYM product can access SYM wish list,
leaving personal info and choosing a lucky Christm...
Wish list position
1. Landing page for wish list
Total users play apps: 772
Winner: 105
SYM Santa Clauses down town
Winners from SYM wish list activity were surprised of being
gifted by SYM Santa Clauses.
SYM S...
3 places SYM Santa Clauses passing by were: Notre Dame Cathedral,
Reunification Palace and Ben Thanh market
Then SYM Santa Clauses gave a surprise to winners of wish list activity
Then SYM Santa Claus attract the crowd, bring the happiness
Real time update online
SYM Santa Clauses impressed not only offline,
but also online through SYM fan page and
through the...
Online update
Real time update on SYM fan page for user to
easier “catch up” the Santa Clauses.
Notre Dame Cathedral  Reu...
Offline SYM Santa clause hunting
-The Winner of minigame on Facebook fanpage
Two fastest users who “shot” the Santa Clause...
Offline SYM Santa clause hunting
-The Winner of minigame on Facebook fanpage
Two most favorite photos voted by community
U...
Offline SYM Santa clause hunting
-The Winner of minigame on Facebook fanpage
The winner who have best photo
Users hunted t...
Feedback from community
Offline: the crowd was consecutively talking about SYM
brand and how they were impressed by the ro...
Communication support
To maximize the coverage of SYM activity, we had
support from social channels like Facebook groups,
...
KOLs Interaction
Minh Chinh 137
Bj Kinh Can 2464
Ve Lanh Chanh 139
Phuong Phi 149
Huynh Tan Phat 11
Minh Quoc Nguyen 94
To...
KOLs
http://goo.gl/G8csTf
Total interaction: 137
http://goo.gl/BpU4Pk
Total interaction: 2,464
KOLs
http://goo.gl/wgjDbU
Total interaction: 139
KOLs
http://goo.gl/d6ZkD6
Total interaction: 149
KOLs
https://www.facebook.com/pha
t.tran.56829/posts/269636333
184807
Total interaction: 11
KOLs
http://goo.gl/xLxsrE
Total interaction: 94
KOLs
http://goo.gl/93Zl6U
Total interaction: 2,444
Facebook group
Facebook Ads
FACEBOOK ADS
FACEBOOK ADS
Total reach: 130,178
Total like: 186
Total engagement: 1,988
THANK YOUTHANK YOU
SYM Santa Clauses down town
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SYM Santa Clauses down town

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SYM Santa Clauses down town

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SYM Santa Clauses down town

  1. 1. 15.12.13 – 23.12.13 EVENT OFFLINEEVENT OFFLINE F I N A L R E P O R T
  2. 2. No Items Commitment Achievement Achievement KPI (%) 1 Landing page for wish list 1 package (Landing page for wishlist, including database system and integrated social pluggins) Done Done 2 KOLs 1020 interactions 2,994 interactions 293,5% 3 FB group 250 interactions 2,444 interactions 977,6% 4 Gift 105 gift 105 gift 100% 5 Facebook ads Added value Total reach: 130,178 users Done OVERVIEWOVERVIEW
  3. 3. SYM wish list Users who are using SYM product can access SYM wish list, leaving personal info and choosing a lucky Christmas gift
  4. 4. Wish list position
  5. 5. 1. Landing page for wish list Total users play apps: 772 Winner: 105
  6. 6. SYM Santa Clauses down town Winners from SYM wish list activity were surprised of being gifted by SYM Santa Clauses. SYM Santa Clauses were downtown and attract the crowd.
  7. 7. 3 places SYM Santa Clauses passing by were: Notre Dame Cathedral, Reunification Palace and Ben Thanh market
  8. 8. Then SYM Santa Clauses gave a surprise to winners of wish list activity
  9. 9. Then SYM Santa Claus attract the crowd, bring the happiness
  10. 10. Real time update online SYM Santa Clauses impressed not only offline, but also online through SYM fan page and through the game “Hunting SYM Santa Clauses”
  11. 11. Online update Real time update on SYM fan page for user to easier “catch up” the Santa Clauses. Notre Dame Cathedral  Reunification Palace  Ben Thanh market
  12. 12. Offline SYM Santa clause hunting -The Winner of minigame on Facebook fanpage Two fastest users who “shot” the Santa Clauses Users hunted the SYM Santa Clauses
  13. 13. Offline SYM Santa clause hunting -The Winner of minigame on Facebook fanpage Two most favorite photos voted by community Users hunted the SYM Santa Clauses
  14. 14. Offline SYM Santa clause hunting -The Winner of minigame on Facebook fanpage The winner who have best photo Users hunted the SYM Santa Clauses
  15. 15. Feedback from community Offline: the crowd was consecutively talking about SYM brand and how they were impressed by the roadshow. Online: Users say thanks to the gifts from SYM. Users from other provinces ask SYM when SYM will come to their town with such the activities.
  16. 16. Communication support To maximize the coverage of SYM activity, we had support from social channels like Facebook groups, Facebook profiles and Facebook advertising
  17. 17. KOLs Interaction Minh Chinh 137 Bj Kinh Can 2464 Ve Lanh Chanh 139 Phuong Phi 149 Huynh Tan Phat 11 Minh Quoc Nguyen 94 Total 2,994 KOLs
  18. 18. KOLs http://goo.gl/G8csTf Total interaction: 137
  19. 19. http://goo.gl/BpU4Pk Total interaction: 2,464 KOLs
  20. 20. http://goo.gl/wgjDbU Total interaction: 139 KOLs
  21. 21. http://goo.gl/d6ZkD6 Total interaction: 149 KOLs
  22. 22. https://www.facebook.com/pha t.tran.56829/posts/269636333 184807 Total interaction: 11 KOLs
  23. 23. http://goo.gl/xLxsrE Total interaction: 94 KOLs
  24. 24. http://goo.gl/93Zl6U Total interaction: 2,444 Facebook group
  25. 25. Facebook Ads FACEBOOK ADS
  26. 26. FACEBOOK ADS Total reach: 130,178 Total like: 186 Total engagement: 1,988
  27. 27. THANK YOUTHANK YOU

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