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Effectively Engaging Your Facebook Fans - Tips (Web 2.0 panel)

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A presentation from Web 2.0 panel on Effectively Engaging Your Facebook Fans

  • Automating content is absolutely the worst move you can make. You lose all your authenticity and your voice. It shows total disrespect for the audience. One firm in NE Ohio had a bot auto post anything it found with 'how to' to a fan page for a company that sold handyman stuff to women. You can imagine what popped up. If you are a client, ask if the firm you're considering uses auto-post. If they do, run.

    In addition, bit shortened URLs do not, for the most part, generate a Facebook 'share' button, this losing the ability to easily share content on Facebook.

    Susie Sharp
    Social Zense Media
    Cleveland, Ohio
    susie@susiesharp.com
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Effectively Engaging Your Facebook Fans - Tips (Web 2.0 panel)

  1. From Faceless to FANtastic: Real World Lessons on How to Engage and Grow Your Facebook Fans
  2. Angela LoSasso Social Media Strategist, HP @AngelaAtHP Chelsea Marti Social Media Strategist, Intuit @TTaxChels Victoria Ransom CEO, Wildfire @Victoria_Ransom Scott McIlnay Director of Emerging Media Integration, US Navy @SMcilnay Jeff Widman CEO, BrandGlue @JeffWidman MODERATOR : Ekaterina Walter Social Media Strategist , Intel @ EkaterinaWalter PANELISTS :
  3. Why Facebook? <ul><li>400 million active users (200M log in daily and spend average of 55 min) </li></ul><ul><li>Average user has 130 friends and becomes a fan of 2 pages a month </li></ul><ul><li>5,000,000,000 pieces of content are shared each week </li></ul><ul><li>Facebook serves 260,000,000,000 page views per month </li></ul><ul><li>42% of users have household income above $75,000 </li></ul><ul><li>Real-time search means magnified brand image exposure </li></ul><ul><li>70% of audience is international (95 countries); translated in >100 languages </li></ul><ul><li>Facebook bypassed Google as a #1 most visited site in US </li></ul><ul><li>65% of US Facebook Users said they are more likely to buy a product based on a positive Facebook friend referral </li></ul>
  4. Do Not Automate Your Content! Hidden Updates
  5. Video is Your Secret Weapon
  6. Link Box May Not Be That Great
  7. Encourage Shares and Mentions To tag someone, type @ and then the friend’s name or name of the page you are the fan of
  8. Questions and Polls
  9. Target Your Status Updates
  10. Put Fans in Charge
  11. Reward your loyal fans
  12. Make a Great First Impression – Landing Experience
  13. Live Chats
  14. Exclusivity
  15. Cross-Pollinate

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