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Network Solutions Social Media Presentation at Social Fresh

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Slides from the presentation "Basics of a Corporate Social Media program and the Network Solutions case study" at the Social Fresh Conference in Nashville. More details about the conference here http://socialfresh.com

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Basics of a Corporate Social Media program and the Network Solutions case study
Network Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PR Measurement Summit June 2009 ,[object Object]
Hi ! I am Shashi Bellamkonda (@shashib) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Business can use Social Networking Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If chips can have their own page so can you!
Social Media - Opportunity to excel and level playing field Photo Credit: http://flickr.com/photos/vividbreeze/480057824/ Stand out from the crowd
Become an expert ,[object Object],[object Object],[object Object],[object Object]
Convincing the Skeptics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo Credit : http://www.flickr.com/photos/jonnygoldstein/2546693421/
Ownership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
Listen ,[object Object],[object Object],[object Object],[object Object],[object Object]
Participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contribute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Social Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a Positive Image Online with Social Media: The Network Solutions Experience
4 Point Social Media Strategy ,[object Object],[object Object],[object Object],[object Object]
Social Media Implementation ,[object Object],2009 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top Three Accomplishments ,[object Object],[object Object],[object Object]
Phase one: Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shift from High Negative to High Positive
Phase 2: Content Contributions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 2: Blogs ,[object Object],[object Object],[object Object],[object Object]
Phase 2: Participation in Premier Social Media Events ,[object Object],[object Object],http://mobypicture.com/?u2w1kx
Phase 2: Small Business Success Index ,[object Object],[object Object],[object Object],[object Object]
Phase 2: GrowSmartBiz Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 2: Crisis Management Support ,[object Object],[object Object],[object Object]
Phase 2: Rebrand ,[object Object],[object Object]
Phase 2: Training other advocates ,[object Object],[object Object],[object Object],[object Object]
Earned media ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Does 2010 Hold? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers are more savvy
Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/fwp-dawson/2821182851/ Photo Courtesy Fred Dawson on Flickr freds-take-on-the-world.blogspot.com /
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Network Solutions Social Media Presentation at Social Fresh

  • 1. Basics of a Corporate Social Media program and the Network Solutions case study
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  • 5. If chips can have their own page so can you!
  • 6. Social Media - Opportunity to excel and level playing field Photo Credit: http://flickr.com/photos/vividbreeze/480057824/ Stand out from the crowd
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  • 10. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
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  • 16. Building a Positive Image Online with Social Media: The Network Solutions Experience
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  • 21. Shift from High Negative to High Positive
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Editor's Notes

  1. Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?