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Defining, Reaching and Retaining Your Target Audience<br />Ann Bevans, Ann Bevans Collective<br />Maya Ruiz-McPherson, Rui...
Agenda<br />Introduction<br />Define Your Customer Base<br />Reach Your Customers<br />Retain Your Customers<br />Question...
Introduction<br />This is not a “How-To” Discussion<br />We want to share with you our guidance on:<br />How to define you...
Define Your Customer<br />How do you decide who to go after and who not to?<br />Determine what you do best<br />Do your r...
Reach Your Customers<br />Find your audience<br />Know what tools are available to help you reach your audiences<br />Beco...
Retain Your Customers<br />Develop a cultivation strategy  <br />Keep the communication open <br />Stay in touch with cust...
Questions<br />
Contact Information<br />Ann Bevans, Principal<br />Ann Bevans Collective<br />240-463-3110<br />ann@annbevans.com <br />w...
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Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' presentation at the #wgbiz Boot Camp.

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Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' presentation at the #wgbiz Boot Camp.

  1. 1. Defining, Reaching and Retaining Your Target Audience<br />Ann Bevans, Ann Bevans Collective<br />Maya Ruiz-McPherson, Ruiz McPherson Communications<br />June 19, 2010, Washington, D.C.<br />
  2. 2. Agenda<br />Introduction<br />Define Your Customer Base<br />Reach Your Customers<br />Retain Your Customers<br />Questions<br />Contact Information<br />
  3. 3. Introduction<br />This is not a “How-To” Discussion<br />We want to share with you our guidance on:<br />How to define your customer base<br />How to go after them<br />And, how to retain them<br />
  4. 4. Define Your Customer<br />How do you decide who to go after and who not to?<br />Determine what you do best<br />Do your research <br />What types of people would be interested in your products and services?<br />What are their motivations/behaviors?<br />Where are they?<br />
  5. 5. Reach Your Customers<br />Find your audience<br />Know what tools are available to help you reach your audiences<br />Become a part of your community <br />Establish yourself as a thought leader/expert<br />Know your competitors <br />
  6. 6. Retain Your Customers<br />Develop a cultivation strategy  <br />Keep the communication open <br />Stay in touch with customers and prospects<br />Invite them to events, lunch, etc.<br />Review clients who are not doing business with you<br />Always be selling and educating your customers on your capabilities<br />
  7. 7. Questions<br />
  8. 8. Contact Information<br />Ann Bevans, Principal<br />Ann Bevans Collective<br />240-463-3110<br />ann@annbevans.com <br />www.annbevans.com<br />@annbevans on Twitter<br />www.facebook.com/annbevans<br />www.linkedin.con/in/annbevans<br />Mayra Ruiz-McPherson<br />Ruiz McPherson Communications<br />703-798-2619<br />mayra@ruizmcpherson.com <br />www.ruizmcpherson.com<br />@mayraruiz on Twitter <br />www.facebook.com/mayraruiz<br />

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