Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' presentation at the #wgbiz Boot Camp.
Defining, Reaching and Retaining Your Target Audience<br />Ann Bevans, Ann Bevans Collective<br />Maya Ruiz-McPherson, Ruiz McPherson Communications<br />June 19, 2010, Washington, D.C.<br />
Agenda<br />Introduction<br />Define Your Customer Base<br />Reach Your Customers<br />Retain Your Customers<br />Questions<br />Contact Information<br />
Introduction<br />This is not a “How-To” Discussion<br />We want to share with you our guidance on:<br />How to define your customer base<br />How to go after them<br />And, how to retain them<br />
Define Your Customer<br />How do you decide who to go after and who not to?<br />Determine what you do best<br />Do your research <br />What types of people would be interested in your products and services?<br />What are their motivations/behaviors?<br />Where are they?<br />
Reach Your Customers<br />Find your audience<br />Know what tools are available to help you reach your audiences<br />Become a part of your community <br />Establish yourself as a thought leader/expert<br />Know your competitors <br />
Retain Your Customers<br />Develop a cultivation strategy <br />Keep the communication open <br />Stay in touch with customers and prospects<br />Invite them to events, lunch, etc.<br />Review clients who are not doing business with you<br />Always be selling and educating your customers on your capabilities<br />