Mobile numbers by BSR


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Here are some interesting stats on the effects of the mobile revolution. This was part of the MWorld Special Report of Business Strategy Review, Volume 24, Issue 1-2013.

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Mobile numbers by BSR

  1. 1. MOBILE NUMBERS A happy side effect of the mobile revolution is an array of stunning stats. © Copyright 2013 London Business School
  2. 2. BUSINESS STRATEGY REVIEW 1 “When you get a mobile phone it is almost like having a card to get out of poverty in a couple of years.” Muhammad Yunus
  3. 3. BUSINESS STRATEGY REVIEW 2 Rival competition The Motorola DynaTac 8000x, the original mobile phone, took over a decade to come to fruition; however, the original working model was created in only six weeks by a team of engineers. The haste was due to the company hearing that rival AT&T was considering making mobile phones.
  4. 4. BUSINESS STRATEGY REVIEW 3 The UK’s first mobile phone In the UK, veteran comedian Ernie Wise made the first mobile phone call on the Vodafone network on 1 January 1985. The first Vodafone mobile phone was the size of a briefcase and cost £2,000. It had a battery life of about 20 minutes. 1985
  5. 5. BUSINESS STRATEGY REVIEW 4 Almost half of the British population has a smartphone. The latest figure is 48.9%. Sales growth
  6. 6. BUSINESS STRATEGY REVIEW 5 “An iPod, a phone, an internet mobile communicator… these are not three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone.” Steve Jobs
  7. 7. BUSINESS STRATEGY REVIEW 6 Mobile data usage In the UK, the amount of data used on mobile phone networks increased 40 times between 2007 and 2010. x40 2007 2010
  8. 8. BUSINESS STRATEGY REVIEW 7 $50 – the price point for smartphones to become affordable in the developing world, as announced at the 2012 Mobile World Congress by CEOs of several telecommunications companies. $50
  9. 9. BUSINESS STRATEGY REVIEW 8 1BILLIONThe one-billionth Nokia 1100 phone was sold in 2005 in Nigeria.
  10. 10. BUSINESS STRATEGY REVIEW 9 Global texting 75% of mobile phone owners text, according to a study the Pew Research Centre conducted in 21 countries. Texting is used around the world, but it is most common among cell phone users in Indonesia and Kenya – two of the poorest nations included in the survey.
  11. 11. BUSINESS STRATEGY REVIEW 10 Webbed The first mobiles able to send email and use the web became available in April 1999.
  12. 12. BUSINESS STRATEGY REVIEW 11 Time to talk The iPhone 5, launched in 2012, weighs a mere 112 grams and has up to eight hours of talk time. 8HOURS
  13. 13. BUSINESS STRATEGY REVIEW 12 M-PESANOICS 60% Four years ago less than 10% of Kenyans had a bank account. Now almost 60% do so thanks to M-Pesa. The mobile phone service has 14.9 million customers and can be accessed at more than 39,000 points of service. It transfers 10% of Kenyan GDP per annum.
  14. 14. BUSINESS STRATEGY REVIEW 13 This was part of the MWorld Special Report published in Business Strategy Review Volume 24 Issue 1-2013 For more information visit