Opportunities together: public private partnerships in M-Agriculture


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Presentation made at the Second Conference of the IAALD Africa Chapter on the theme "Towards Opening Access to Information & Knowledge in the Agricultural Sciences and Technology in Africa" held at M Plaza Hotel, Accra, Ghana, 15th - 17th July 2009.

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Opportunities together: public private partnerships in M-Agriculture

  1. 1. Opportunities Together Public Private Partnerships in M-Agriculture Sean Paavo Krepp Head of Emerging Markets Services, Middle East & Africa Accra, Ghana 16.07.2009
  2. 2. Contents <ul><li>The World Is Getting Closer </li></ul><ul><li>The Next Frontier – Mobile Services </li></ul><ul><li>Opportunities Together </li></ul>
  3. 3. Towards universal access! 0 500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 4 500 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008e 2009e Global subscribers (million) Over 1,8 million mobile subscribers every day 1 billion in 2002 2 billion in 2005 3 billion in 2007 4 billion in 2009
  4. 4. Future growth in mobile communications will come primarily from lower-income segments High Upper mid Mid Low Very low Income classes Share of population Example income distribution Expected penetration Penetration now Population without mobile Source: Informa, WSIC+ September 2008
  5. 5. Affordability is the key reaching the next billion mobile consumers 1$/day 2$/day 4$/day 4-40$/day >40$/day HSPA, WiMAX… Voice/SMS, Internet/IP IP connectivity affordability barrier at 1.5bn Voice/SMS, no Internet/IP Voice affordability barrier at 4bn GSM solutions, Village Connection… No Voice/SMS, Internet/IP 2.7 bn people
  6. 6. 2008 saw significant progress in making mobile communications affordable - 23 % - 13 % - 49% 0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 2005 2007 USD handset 11% handset 8% service 78% service 74% tax 14% tax 15% 2008 handset 7% service 79% tax 14% Today the average Total Cost of Ownership (TCO) for the lower-income consumer is USD 10.88. TCO has decreased by 19% between 2005 and 2008. Taxes Taxes to handset and service, including VAT, sales tax, extra telecom taxes and custom duties Service OECD low-cost service basket for a pre-paid mobile subscriber, including 30 calls and 33 SMS. Handset Lowest cost globally available Nokia handset.
  7. 7. TCO < USD 5 enables the majority of the lower-income consumers to use mobile communications US dollars Honduras India Bangladesh Pakistan Uzbekistan Indonesia Sri Lanka Madagascar China Guinea Mongolia Malaysia Paraguay Thailand Sudan Cambodia Jordan Mauritius Egypt Guatemala Vietnam Ethiopia Ghana Kyrgyzstan Iran Tajikistan Philippines Tunisia Algeria Haiti Botswana Bolivia Senegal Syria Kenya Moldova El Salvador Georgia Ecuador Uruguay Uganda Armenia Mexico Colombia Namibia Swaziland South Africa Lesotho Dom. Rep. Côte d’Ivoire Argentina Malawi Zambia Chile Cameroon Nigeria Tanzania Kazakhstan Chad Angola Congo Guyana Morocco Burkina Faso Turkey Azerbaijan Gabon Mozambique Nicaragua Peru Albania Lebanon Brazil Today twelve countries reach the monthly TCO target level. In 2007 there was only four TCO high performers. 0 5 10 15 20 25 Average 10.88 US dollars
  8. 8. Mobility has a major impact on the economy – affordability, penetration and GDP are closely linked Graph source: Nokia, January 2009 ¹Vodafone policy paper: India: The Impact of Mobile Phones 2008 TCO to GDP per capita ratio Penetration Bangladesh 100% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0% 5% 10% 15% 20% 25% Cambodia China India Indonesia Malaysia Mongolia Pakistan Philippines Sri Lanka Thailand Vietnam Albania Armenia Azerbaijan Georgia Turkey Kyrgyzstan Moldova Tajikistan Kazakhstan Uzbekistan Argentina Bolivia Brazil Chile Colombia Dom. Rep. Ecuador El Salvador Guatemala Guyana Haiti Honduras Mexico Nicaragua Paraguay Peru Uruguay Algeria Angola Botswana Burkina Faso Cameroon Chad Congo Côte d’lvoire Egypt Ethiopia Gabon Ghana Guinea Iran Jordan Kenya Lebanon Lesotho Malawi Mauritius Morocco Namibia Nigeria Senegal South Africa Sudan Swaziland Syria Tanzania Tunisia Uganda Zambia In a typical developing country, an increase of ten mobile phones per 100 people boosts GDP growth by 0.6 percentage points¹. Mozambique
  9. 9. Contents <ul><li>The World Is Getting Closer </li></ul><ul><li>The Next Frontier – Mobile Services </li></ul><ul><li>Opportunities Together </li></ul>
  10. 10. Some Emerging Markets Characteristics Source: Nokia Segmentation3 for India and China, World Bank and Wikipedia for Africa <ul><li>Large rural populations , more than 2 billions with infrastructure constraints </li></ul><ul><ul><li>India: 820 million, China: 787 million, Africa: 680 million </li></ul></ul><ul><li>Low income , especially in rural and low income urban </li></ul><ul><ul><li>India: €88, China: 125€ </li></ul></ul><ul><li>Large number of local languages and low English literacy </li></ul><ul><ul><li>India:22, Africa: over 1000 in 4 major language groups </li></ul></ul>
  11. 11. Livelihood and Life Improvement Services are Highly Relevant; Entertainment has the Wide Appeal © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Livelihood Agriculture Life improvement Education Entertainment
  12. 12. Introducing Nokia Life Tools <ul><li>Targeted towards the non-urban consumers in emerging markets </li></ul><ul><li>Focus on Agriculture information and Education services </li></ul><ul><li>Local information in one’s own language </li></ul><ul><li>Easy to use innovative graphical interface </li></ul><ul><li>No hassles with settings </li></ul><ul><li>Works anywhere with GSM coverage, GPRS not necessary </li></ul>Nokia Life Tools Inform. Involve. Empower.
  13. 13. Agriculture: market prices, weather & agriculture info/tips relevant to the cropping cycle in one package. Fertilizer prices Pesticide prices Weather Seed prices Info on seeds types Market prices Sow Grow and Harvest Sell Advise Info on fertilizers and pesticides Comprehensive database of categories and crops Daily detailed weather Daily price information
  14. 14. Education: Simple Courses on English word-a-day and General knowledge. All in your local language! Learn English Increase your general knowledge!
  15. 15. Contents <ul><li>The World Is Getting Closer </li></ul><ul><li>The Next Frontier – Mobile Services </li></ul><ul><li>Opportunities Together </li></ul>
  16. 16. Key challenges for delivery of m-agriculture content Hyper Localized. Trust = Relevance Timeliness Quality/Quantity Localized Customized Low cost Ease-of-Use Digitization
  17. 17. Relevance can only be achieved through partnership… Public Sector Third Sector Private Sector State Agri Marketing Boards
  18. 18. …strong partnership can deliver relevant information farmers. The opportunity is ours!
  19. 19. Thank You!