![what is a blog?
ā...a blog can be a record of someoneās life
or a reflection of what is happening in a
certain area. They are often hybrids of a
diary/guide and offer commentary and
personal opinion.ā
ā[a] collection of postsā¦short, informal,
sometimes controversial, and sometimes
deeply personalā¦with the freshest
information at the top.ā Meg Hourihan, 2014
A blog is a truncation of the āweblogāā¦](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Blogging
- 1. Integrated Marketing Communications Tutorialā¦ blogging!
- 2. what is a blog? ā...a blog can be a record of someoneās life or a reflection of what is happening in a certain area. They are often hybrids of a diary/guide and offer commentary and personal opinion.ā ā[a] collection of postsā¦short, informal, sometimes controversial, and sometimes deeply personalā¦with the freshest information at the top.ā Meg Hourihan, 2014 A blog is a truncation of the āweblogāā¦
- 3. ā¢ The blog content has direct links to what is taught in this module, and in the previous comms module, you have to take those concepts and consider them in a range of contexts. ā¢ You are being assessed on your knowledge, reflection and critique of marketing communications used in practice, presented in a professional blog format. ā¢ Businesses with a blog can receive up to 67% more leads (Hubspot, 2019) ā¢ Theyāre the 5th most trusted form of marketing communications (Hubspot, 2019) Why do we have to write one?
- 4. Good blogs are... Speak to an audience Quick and easy to read Interesting and useful Showā¦ donāt tell 400-1,000 words Optimised for SEO Have a call to action (contentmarketinginstitute.com, 2019)
- 6. The inverted pyramidā¦ ā¦is a concept used by journalists and blog writersā¦ The most fundamental facts appear at the beginning of the blogā¦ ā¦this is the who, where, what, when and why ā ākeywordsā ā¦then additional details and elaboration important to the story ā¦finally any background or supporting information Canavilhas, no date, available at pdfs.sematicscholar.org, 2019
- 8. Your blog should notā¦ be too casual, impersonal, irrelevant, informalā¦ ā¦be unnecessarily controversial or offensive ā¦be pointless, always have meaning! ā¦ramble or waffle, get to the point! ā¦attack anything or anyone
- 9. The most popular blogs in the word areā¦ 1. Huffington Post 110,000,000 unique monthly visitors 2. TMZ 30,000,000 unique monthly visitors 3. Business Insider 25,500,000 unique monthly visitors 4. Mashable 24,000,000 unique monthly visitors 5. Gizmodo 23,500,000 unique monthly visitors (Quantcast.com, 2019, alexa.com, 2019) ā¦why?