Facebook - Helping Hotels… Explaining How Facebook is Helping Hotels in Gaining More Profits than   Never Before …
About  Facebook <ul><li>Facebook is now a burgeoning business- networking platform for self-promotion, advertising and mul...
How are  Hotels  Using  Facebook <ul><li>To promote special offers </li></ul><ul><li>To promote special rates for Facebook...
Cinnamon Stays <ul><li>Cinnamon Stays  is one of the best bed and breakfast located  in Gurgaon .  </li></ul><ul><li>Rated...
Cinnamon Stays Testimonials:   “ It has an interesting landing page but can we make it colorful like your rooms. Great tha...
Cinnamon Stays  Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>-2  by 7 days  2  by 14 days   5  by 30 day...
W Hotels  Promotes Special Offers <ul><li>Many hotels brands are using the service to promote last minute special offers. ...
W Hotels  Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>28  by 7 days   72  by 14 days  72  by 30 days </...
Best Western Hotels  Promote special rates for Facebook “fans” <ul><li>Hotel brands are using Facebook to advertise offers...
Best Western Hotels   Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>0  by 1 day  2079  by 7 days   3521  ...
Embassy Suites Hotels  organize Competitions <ul><li>This example from the Embassy Suites Hotel brand engages with fans by...
Embassy Suites Hotels   Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>0  by 1 day  156  by 7 days   285  ...
Westin Hotels   organize Surveys <ul><li>Survey increases engagement with customers and helps visitors stay on the site bu...
Westin Hotels  Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>29  by 1 day   169  by 7 days  400  by 14 da...
Aloft Hotels  Promote Events <ul><li>To compliment the existing events function, brands are using custom pages to promote ...
Aloft Hotels  Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>0  by 1 day   219  by 7 days  340  by 14 days...
Almost  Every Hotel  enables Bookings <ul><li>Hotel bookings through Facebook pages allows users to check prices and book ...
Chesterfield Mayfair Hotel   Promotes News <ul><li>Most hotels using Facebook are promoting latest news; </li></ul><ul><li...
Hotels  can Provide Help and Support <ul><li>Support App. In Facebook is helping Fans and Customers to: </li></ul>Ask Ques...
Facebook  & Sales Revenue <ul><li>Hotels which simply advertise to their Facebook friends are unlikely to generate any rev...
Hotels on their  Facebook  Homepage   <ul><li>Should Have: </li></ul><ul><li>Profile picture </li></ul><ul><li>Address </l...
Hotels having  Facebook  Account   <ul><li>Should:  </li></ul><ul><li>Check on their wall and reply to questions </li></ul...
Facebook  Contributions to  Hotel  Website Revenues   <ul><li>Full-Service Golf & Spa Resort, Florida </li></ul><ul><li>Fa...
Few More  Research  Data <ul><li>Facebook referred more than 15.2 million visitors to hotel websites  </li></ul><ul><li>in...
Is It Worth the  Effort ? <ul><li>Hotels need to be proactive and engage with customers and confident if their core audien...
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Facebook Helping Hotels

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Explaining How Facebook is helping Hotels in generating more Revenue than never before...

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Facebook Helping Hotels

  1. 1. Facebook - Helping Hotels… Explaining How Facebook is Helping Hotels in Gaining More Profits than Never Before …
  2. 2. About Facebook <ul><li>Facebook is now a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction. </li></ul><ul><li>Facebook users can create and host events, advertise their businesses through social ads, and more with new apps and add-ons. </li></ul><ul><li>Facebook, the little networking site became a powerhouse in the online-marketing community. </li></ul>
  3. 3. How are Hotels Using Facebook <ul><li>To promote special offers </li></ul><ul><li>To promote special rates for Facebook “fans” </li></ul><ul><li>As part of a competition </li></ul><ul><li>To promote a portfolio of properties </li></ul><ul><li>For Surveys </li></ul><ul><li>To promote events </li></ul><ul><li>To enable bookings </li></ul><ul><li>To promote latest news </li></ul>
  4. 4. Cinnamon Stays <ul><li>Cinnamon Stays is one of the best bed and breakfast located in Gurgaon . </li></ul><ul><li>Rated to be number One in Gurgaon among 83 properties by Trip Advisors. </li></ul><ul><li>Cinnamon Stays started by Manish Sinha and Shilpi Singh has created flourishing communities on Facebook and Twitter. </li></ul>“The amazing part is that Cinnamon Stays is not just sitting and counting its fans but it is also talking and taking the relationship building to its next level.“
  5. 5. Cinnamon Stays Testimonials: “ It has an interesting landing page but can we make it colorful like your rooms. Great that you have used a free app but less of text could add more glitter to landing page.” “ Comprehensive info and a justified use of the Info tab is what is required by fans and you guys have got that right.” “ Cinnamon Stays has done a cool job by embedding the Reviews app. Nonetheless, appreciating the reviews can build more engagement too.” “ Brilliant use of Videos. We love the creativity and for people who are building their brand on Facebook this is something to look out for and learn.” “ Wall is a delight to see. The updates are informative, wonderful and obviously being appreciated by the community. This is an ideal wall that brands/startups/SME needs to have on Facebook.”
  6. 6. Cinnamon Stays Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>-2  by 7 days 2  by 14 days  5  by 30 days </li></ul>http://www.socialbakers.com/facebook-pages/116897471669285-cinnamon-stays
  7. 7. W Hotels Promotes Special Offers <ul><li>Many hotels brands are using the service to promote last minute special offers. </li></ul><ul><li>This example from W Hotels is set up using a custom Facebook page. </li></ul>(http://www.facebook.com/Whotels)
  8. 8. W Hotels Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>28  by 7 days  72  by 14 days 72  by 30 days </li></ul>http://www.socialbakers.com/facebook-pages/21810090491-w-doha-hotel-residences
  9. 9. Best Western Hotels Promote special rates for Facebook “fans” <ul><li>Hotel brands are using Facebook to advertise offers to Facebook users or “Fans Rate” as seen on the Best Western Facebook page. </li></ul><ul><li>This method results in more interaction from “fans” as news of the offer spreads virally to other users of the service. </li></ul>( http:// www.facebook.com/BestWestern ).
  10. 10. Best Western Hotels Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>0  by 1 day 2079  by 7 days  3521  by 14 days </li></ul>http://www.socialbakers.com/facebook-pages/66499758370-best-western
  11. 11. Embassy Suites Hotels organize Competitions <ul><li>This example from the Embassy Suites Hotel brand engages with fans by offering a competition to users. </li></ul>http://www.facebook.com/EmbassySuitesHotels
  12. 12. Embassy Suites Hotels Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>0  by 1 day 156  by 7 days  285  by 14 days </li></ul>http://www.socialbakers.com/facebook-pages/74446849561-embassy-suites-hotels
  13. 13. Westin Hotels organize Surveys <ul><li>Survey increases engagement with customers and helps visitors stay on the site building “fans” through interaction with the page. </li></ul><ul><li>Example: Westin Hotels </li></ul>http://www.facebook.com/#!/westin?v=app_146284918717365&ref=ts
  14. 14. Westin Hotels Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>29  by 1 day  169  by 7 days 400  by 14 days </li></ul>http://www.socialbakers.com/facebook-pages/24754861656-westin-hotels-resorts
  15. 15. Aloft Hotels Promote Events <ul><li>To compliment the existing events function, brands are using custom pages to promote events. </li></ul>http://www.facebook.com/alofthotels
  16. 16. Aloft Hotels Facebook Statistics <ul><li>Fan growth speed </li></ul><ul><li>0  by 1 day  219  by 7 days 340  by 14 days </li></ul>http://www.socialbakers.com/facebook-pages/56984197727-aloft-hotels
  17. 17. Almost Every Hotel enables Bookings <ul><li>Hotel bookings through Facebook pages allows users to check prices and book hotel room without leaving the site. </li></ul>
  18. 18. Chesterfield Mayfair Hotel Promotes News <ul><li>Most hotels using Facebook are promoting latest news; </li></ul><ul><li>This example by the Chesterfield Mayfair Hotel uses the channel to inform “fans” of a recent award win: </li></ul>http://www.facebook.com/pages/London-United-Kingdom/Chesterfield-Mayfair-Hotel/127332641220?ref=ts
  19. 19. Hotels can Provide Help and Support <ul><li>Support App. In Facebook is helping Fans and Customers to: </li></ul>Ask Questions Sharing Ideas Reporting Problems Praising
  20. 20. Facebook & Sales Revenue <ul><li>Hotels which simply advertise to their Facebook friends are unlikely to generate any revenue from the channel. </li></ul><ul><li>The emphasis needs to be on conversation and customer engagement with friends, not selling to them. </li></ul><ul><li>Facebook can generate revenue, by offering users an additional channel to hear about your hotel and go directly to your site to make a purchase. </li></ul>
  21. 21. Hotels on their Facebook Homepage <ul><li>Should Have: </li></ul><ul><li>Profile picture </li></ul><ul><li>Address </li></ul><ul><li>Hotel pictures </li></ul><ul><li>Upcoming events </li></ul>
  22. 22. Hotels having Facebook Account <ul><li>Should: </li></ul><ul><li>Check on their wall and reply to questions </li></ul><ul><li>Cooperate with their fans and let them help you </li></ul><ul><li>Have an online booking button </li></ul>
  23. 23. Facebook Contributions to Hotel Website Revenues <ul><li>Full-Service Golf & Spa Resort, Florida </li></ul><ul><li>Facebook Fans: 1,703 </li></ul><ul><li>Website revenue since January 1, 2009: </li></ul><ul><li>From Facebook referrals: $739 </li></ul><ul><li>Total website revenue:  $1,252,900 </li></ul><ul><li>Facebook as % of total website revenue: </li></ul><ul><li>0.06% </li></ul>Full-Service Hotel Casino in Nevada Facebook Fans: 3,263 Website revenue since January 1, 2009: From Facebook referrals: $1,216 Total website revenue:  $7,218,916 Facebook as % of total website revenue: 0.02% Boutique Luxury Hotel in West Hollywood, CA Facebook Fans: 641 Website revenue since January 1, 2009: From Facebook referrals: $915 Total website revenue:  $1,695,031 Facebook as % of total website revenue: 0.05% Few Case Studies http://www.hospitalityebusiness.com/blog/facebook-more-popular-than-google-but-not-more-valuable/
  24. 24. Few More Research Data <ul><li>Facebook referred more than 15.2 million visitors to hotel websites </li></ul><ul><li>in 2010, a 35% increase from 2009, and a 428% jump from 2008. </li></ul><ul><li>http://4hoteliers.com/4hots_nshw.php?mwi=9029 </li></ul><ul><li>According to Douglas Quinby , Sr. Director of research for </li></ul><ul><li>PhoCusWright, </li></ul><ul><li>“ The conversion rate on direct referrals from traveler review sites to </li></ul><ul><li>hotel supplier websites ranged from 4% to 6% ,while conversion from Facebook to hotel websites was 8%&quot;. (Just Double) </li></ul><ul><li>http://www.hotelnewsnow.com/Articles.aspx/5225/Facebook-leads-to-hotel-room-revenue </li></ul>
  25. 25. Is It Worth the Effort ? <ul><li>Hotels need to be proactive and engage with customers and confident if their core audience are already interacting on this space. </li></ul><ul><li>If they are, then: </li></ul><ul><li>Push brand awareness, </li></ul><ul><li>Solve customer service issues, and </li></ul><ul><li>Promote special offers, or </li></ul><ul><li>Late availability issues. </li></ul>

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