Creating Effective Personas in 15 Minutes
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In this month's episode, Michael Sauers will talk with Jennifer Koerber, Web Services Librarian at Boston Public Library, about User Personas and Libraries. Any marketer or web designer will tell you that creating user personas is a great way to target your services, but just how do you do that? What are the steps involved, and how can we narrow the wide variety of people we serve down to a few "types"? By brainstorming, collecting data and talking to your users, you can make tools to help you develop new programs, focus a marketing campaign, or redesign your website. In this brief overview, Koerber will introduce the basics of persona-making and give you resources to go through the process yourself. NCompass Live - April 20, 2011.
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Creating Effective Personas in 15 Minutes
- 1. Who's Out There? Personas in 15 Minutes Jennifer Koerber Web Services Librarian Boston Public Library
- 7. What’s in a persona?
- 9. What’s in a persona?
- 10. Who are your users?
- 11. Who are your users?
- 15. Getting Data Qualitative (insights) Quantitative (validation) Goals & attitudes (what people say) Behaviors (what people do) from The User is Always Right by Mulder
- 16. Exercise 1: Who ’s This?
- 17. Meet Chuck
- 18. Chuck & Emperor Norton ’s Stationary Marching Band
- 19. Personas for physical spaces
- 20. Personas for physical spaces
- 21. Personas for digital spaces http://www.flickr.com/photos/carpevia/3908268797/
- 22. Personas for programs http://www.flickr.com/photos/smcl/1065624977/ http://www.flickr.com/photos/pleeker/3737583649/
- 23. Personas for marketing http://www.flickr.com/photos/sillygwailo/3202378280/ http://www.flickr.com/photos/libraryman/109470648/
- 27. Useful Resources David Lee King Steve Madder Ginny Redish
Editor's Notes
- Personas are a way to give faces and voices to your users as you’re trying to design services for them. They keep you focused outside instead of inside your own head.
- Efficiency – “when a team reviews personas early in the process, everyone is forced to think about audience & features UP FRONT – less likely to disrupt process later Personas for strategy – personas for marketing – personas for program planning – personas for design
- DON ’T group by department or service area! Teens \\= persona, Finance \\= persona Emotional state, values, possible technology ownership
- Separate out the tasks & goals common to all your potential personas – those are the base functionality of your site or building
- In interviews – get them to talk about their lives outside the library – how can you serve *those* needs?