Presentation created for NC Speaker Thom Tillis's US Senate campaign on why his campaign should integrate Red Stampede's tools into their digital operation.
2. ACT NOW
Enable your supporters to do more – faster - now
Your greatest asset is your supporters – let them do a ton of work
NEW
helping them do it.
CURRENT
asking people how they’d like
to help
MYthomtillis.com
Tools that combine fundraising,
advocacy, and constituent-building
capabilities into a complete, action
oriented suite to enable anyone to take
action from anywhere
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3. NEW
helping them organize each other
CURRENT
Asking people to join a coalition
MYthomtillis.com
“Groups – Teams – Coalitions”
Let your supporters organize into groups or
teams based on location, interest, or
activity. We’ll set up groups for each
existing coalition & one for all 100 counties
in NC to enable the campaign to organize
and mobilize voters across the state
COALITIONS
Enable your supporters to organize & mobilize each other
Into groups based on location, interest, or activity automatically
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4. DONATE
New tools to expand fundraising
Raise more money from new donors
NEW
donations made directly to you
CURRENT
creating red flags for potential donors
MYthomtillis.com
Secure donation processing
• Unique payment gateway
• FEC Compliant
Better fundraising
• New tools to reach new donors
Easy reporting
• Sync all information with your CRM
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35% of online donors refuse to
contribute through 3rd party
processors.
5. A private social network for your campaign and supporters to take action.
(Our team will custom design your platform to match your existing brand)
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ThomTillis.com - NEW
With Red Stampede tools integrated
MYthomtillis.com
MYthomtillis.com
6. 6
Intuitive interface that allows your supporters to customize their experience within
your community
MYThomTillis.com – USER INTERFACE
• Supporters join by submitting their
email address
• Automated recommendations alert
each user of new members, groups
or coalitions, events, or call to
actions within 25 miles of their
provided zip codes
• User’s can specify what issues are
important to them to tailor their
experience inside your network
7. Welcome to the…
DASHBOARDA personal hub for each
individual to take action on
your behalf from anywhere
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8. AUTOMATED ALERTS AND RECOMMENDATIONS
Intuitive technology
Automate
recommendations for
each user
Grow your support
Let your supporters
grow your network
Better
Communication
Internal email for
you and your
supporters
New notifications
Custom alerts &
notifications set by each
member
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Progress meters
Keep supporters
moving forward
Technology that understands your supporters and keeps them engaged,
active, & moving forward
9. PERSONAL ACTION HUBS FOR EVERYONE
Action menus
• Actions tailored
to each member
Members can take action at anytime, from anywhere & earn points along the way
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Member tools
• Blog
• Events
• Recruit
• Organize
• Communicate
• Fundraise
Activity Index
• Incentivize
action and
reward top
performers
• Earn point and
win rewards for
taking action
Dashboard Menu
• Expandable
action menus
for each tool
10. CUSTOM INTERFACES FOR EACH SUPPORTER
Members can customize & control their interface, information, and interactions
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Site notifications
• Member’s control their interactions and communications within your social network
11. • Create socially connected profiles to share
information about who they are, why they support
you, & how they interact inside your network.
• Organize and mobilize friends, family, neighbors, &
colleagues into coalitions or teams based on
interest, location, or activity.
• Raise more money and recruit new donors that
you can’t reach
• Build more support by enabling your existing
supporters to target and recruit their personal
contacts
• Communicate and share information, make an
announcement, promote an event, release
breaking news, or express a viewpoint
• Send and receive messages to all or a subset of
users inside the network
• Deploy rapid response teams to combat attacks,
drive attendance, push a message, or work a poll
Tools that combine fundraising, advocacy, and constituent-building capabilities into a complete, action oriented
suite to enable anyone to take action from anywhere
MYThomTillis.com
DASHBOARD
Blog
Groups &
Teams
Events
Alerts &
Notifications
Message
Fundraising
Pages
Personal
Profiles
Network
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Social
Sharing
Recruiter
Donation
Pages
Feedbac
k
12. PERSONAL PROFILES
• Gain deeper insights and cultivate stronger
relationships with your supporters
• Build trust within your supporters sphere of
influence
• Let the world know who supports you
• Recognize your greatest advocates
• Entice others to join
• Keep connected to your supporters on and
off your network
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Enable your supporters to create socially connected profiles to share
information about who they are, why they support you, & how they
interact inside your network.
Your supporters have a story to tell – share it with the world
13. COALITIONS, GROUPS,
& TEAMS
Security
• Control, moderate & manage each group’s security parameters
Group Members can organize and mobilize independently
• Private messaging
• Discussion boards
• Member alerts
• Group events
• Members can recruit others to join a specific group
• Tailored information relevant to the group
Groups allow the campaign to:
• Receive instant feedback from the field
• Disseminate campaign messages and alerts
• Manage GOTV efforts including yard sign
distributions, phone banking, neighborhood walks,
and poll workers
• Informing members when the campaign is in their
area
• Deploy surrogates to attend events on behalf of the
campaign
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Organize and mobilize friends, family, neighbors, &
colleagues into coalitions or teams based on interest,
location, or activity.
14. Recruit New Donors
• Member’s can import their contacts and send
personal emails inviting them to donate
through their fundraising page
• Each fundraising page contains widgets that
the owner can embed into any other website to
drive traffic to their page
• You and your supporters can promote each
fundraising page by sharing it to Facebook,
Twitter, and LinkedIn
Fundraising Dashboards
• Users can create, edit and promote a fundraising
page in seconds
• Member’s can track their fundraising progress in
real-time
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PERSONAL
FUNDRAISING PAGES
Turn your fundraising operation into a social-raising one by enabling
your supporters to raise money from their personal contacts
15. You and your supporters can host events, recruit
sponsorships, share & promote them with groups and
social networks, email invitations to contacts, track
attendance, sell tickets and manage registration.
Event planning made easy
• The who, what, when, where, and any special
instructions to alert guests about
• Generate Maps and download directions
• Manage access and registration
• Track event sponsorships and attendance
Better marketing with less cost
• Share the event with any relevant group(s)
• Copy and past event directly into your email marketing
program
• Embed the event into a blog
• Share the event to Facebook, Twitter, and LinkedIn
• Your supporters can import their personal contacts and
email them personal invitations to recruit them to
attend
Increase your event fundraising
• Enable anyone to donate to a specific event at a
specific level
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EVENTS
16. UNLIMITED SECURE
DONATION PAGES
Secure and Flexible
• Donations made directly to your bank account
• You own your payment gateway and Merchant Services Account
• Donor information protected by SSL certificate
• Accept MasterCard, Visa, American Express, Discover
• Accept single and recurring donations
• Validation of field data before submitting to the payment processor
• Separate billing and shipping addresses allowed
• PCI & FEC compliant
Easy Management
• 3 unique page styles: full width, right aligned & left aligned
• Set page title, URL, content, and page disclaimers
• Set threshold to trigger employer and occupation fields
• Set donation amounts to show on page
• Set default amount for each page
• Allows user-input of the donation amount
Intuitive Interface to donors
• Members have information pre-populated to expedite their
transaction
Robust Reporting
• Snapshot reports provide you a quick view of how much
you’ve raised to-date, from how many donors
• You can run reports to uncover your top fundraisers
• You can run donation reports to view complete details about
each donation received including information needed for
campaign finance reporting, fundraising analysis, and
program
Create unlimited targeted fundraising appeals with a
secure donation page for each
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17. RECRUITER
Your supporters can exponentially build your base of support by leveraging their existing
relationships with their personal contacts. Maximize their influence and enable them to
target and recruit their friends, family, and other contacts to specific areas within your
network
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Peer-2-Peer Targeting
• Your existing supporters can target and recruit their
contacts to…
• Attend an event
• Join a group
• Donate to a fundraising page
• Volunteer
• Become friends inside your network
Enable supporters to import and target their personal
contacts
• Users can import their address books from all major
email service providers like Gmail and Yahoo
• Upload a desktop file
• Manually enters one or more email of the individual(s) to
recruit
18. NETWORK
Grow your network by enabling your supporters to recruit their friends
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Friends
• Supporters can build their own network of “Friends” with
similar interests, activities, or location to them.
• Each user has the right to approve or deny friend
requests
• All users recruited by your supporters who join
automatically become friends with the campaign
Enable supporters to import and target their personal
contacts
• Users can import their address books from all major
email service providers like Gmail and Yahoo
• Upload a desktop file
• Manually enters one or more email of the
individual(s) to recruit
19. Blogs enable you and your supporters to:
• Market an event
• Make an announcement or send an alert
• Share a view point, idea, or thought
• Promote a fundraising campaign / appeal
Target messages – maximize audience reach
• Share blog(s) relevant to group(s) that you’re a
member
• Maximize your audience by sharing blog(s) to
Facebook, Twitter, and LinkedIn
A tool, channel, and method to promote and share
anything through your own unique voice.
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BLOG
20. The built-in email and instant messenger enables you and your supporters to easily
communicate
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Member to member chat
Members can message one or more friends
inside the network
The campaign can send a global message to all
members
Members will receive automated messages from the
campaign
MESSAGES
21. • 3535 active users
• 3122 volunteers
• 2696 donors
• 2176 first time donors
• $620,580 raised
• 420 events hosted
• 313 Personal Fundraising Pages created
• 389 coalitions joined
• 2036 blogs posted
• 42,199 emails sent to personal contacts
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BY THE
NUMBERS
To date, Red Stampede has…