Welcome  Membership Workshop  Region 5 Presented by Nancy Marshall March 7, 2010
If Parks are America’s best idea… Refuges are America’s promise that there will always be wild places
What motivated you  to become a Friend? <ul><li>Who asked you to join and why?? </li></ul><ul><li>How did you relate to th...
Other Organizations <ul><li>Why did you join? </li></ul><ul><li>Longest association with any one organization? </li></ul><...
Your Friends Group <ul><li>When did you organize? </li></ul><ul><li>What is your current membership? </li></ul><ul><li>Wha...
Membership Campaign  <ul><li>Who’s responsible? </li></ul><ul><li>Are Board Members recruiting? </li></ul><ul><li>Methods ...
What is your greatest membership challenge?
Session Objectives <ul><li>Attract new members </li></ul><ul><li>Recruit younger members </li></ul><ul><li>Increase number...
Let’s begin with… Your Mission Moment Your organization’s core purpose delivered  “from your heart”   (not mission stateme...
Membership Benefits   <ul><li>Recognition </li></ul><ul><li>Follow Up </li></ul><ul><li>Other Benefits such as Discounts, ...
Recognition Programs <ul><li>- Identify how you will recognize your most valuable assets   </li></ul><ul><li>-Recognize bo...
Establish Committees  Based on Current Membership Needs <ul><li>Board Development </li></ul><ul><li>Community Outreach </l...
Your Membership Shopping List <ul><li>Recruit  </li></ul><ul><li>Legal  </li></ul><ul><li>Grant writer  </li></ul><ul><li>...
Social Networking <ul><li>The internet has changed the way the world communicates….. </li></ul><ul><li>On-line social netw...
Partnerships <ul><li>Critical to your success… </li></ul><ul><li>Neighbors…Your Community…Local Government  </li></ul><ul>...
Membership Management  <ul><li>Database - Essential to your organization! </li></ul><ul><li>Membership </li></ul><ul><li>P...
Track Your Progress <ul><li>Number of Visitors to your Refuge </li></ul><ul><li>Membership Growth </li></ul><ul><li>Number...
Summarize Accomplishments <ul><li>Summarize Accomplishments  for past 12 months – 24 months  </li></ul><ul><li>Track Every...
Your Website <ul><li>Up to date & user friendly </li></ul><ul><li>Animate  “Join Now” </li></ul><ul><li>Photos of Voluntee...
We need Rotarians  (and other groups!) <ul><li>Help us “Connect” our Children to Nature  </li></ul><ul><li>Introduce us to...
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Northeast Region Membership Workshop

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Membership workshop from the Northeast Region Friends Conference.

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Northeast Region Membership Workshop

  1. 1. Welcome Membership Workshop Region 5 Presented by Nancy Marshall March 7, 2010
  2. 2. If Parks are America’s best idea… Refuges are America’s promise that there will always be wild places
  3. 3. What motivated you to become a Friend? <ul><li>Who asked you to join and why?? </li></ul><ul><li>How did you relate to their message/mission? </li></ul><ul><li>What was the message? </li></ul><ul><li>Would it work for you today? </li></ul>
  4. 4. Other Organizations <ul><li>Why did you join? </li></ul><ul><li>Longest association with any one organization? </li></ul><ul><li>Largest single gift or pledge? </li></ul><ul><li>How are you being retained? </li></ul><ul><li>Are you being solicited by other organizations, and if so, how? </li></ul>
  5. 5. Your Friends Group <ul><li>When did you organize? </li></ul><ul><li>What is your current membership? </li></ul><ul><li>What is your current budget? </li></ul><ul><li>What are your general demographics? </li></ul>
  6. 6. Membership Campaign <ul><li>Who’s responsible? </li></ul><ul><li>Are Board Members recruiting? </li></ul><ul><li>Methods of recruitment? </li></ul><ul><li>Benefits? </li></ul><ul><li>Recognition? </li></ul>
  7. 7. What is your greatest membership challenge?
  8. 8. Session Objectives <ul><li>Attract new members </li></ul><ul><li>Recruit younger members </li></ul><ul><li>Increase number of existing members </li></ul><ul><li>Retain & recognize members </li></ul><ul><li>Recommend tracking method </li></ul><ul><li>members & prospective members </li></ul>
  9. 9. Let’s begin with… Your Mission Moment Your organization’s core purpose delivered “from your heart” (not mission statement in your brochure-which is needed for organizational structure)
  10. 10. Membership Benefits <ul><li>Recognition </li></ul><ul><li>Follow Up </li></ul><ul><li>Other Benefits such as Discounts, Members Only Events etc. </li></ul><ul><li>Thank You…Thank You…Thank You </li></ul>
  11. 11. Recognition Programs <ul><li>- Identify how you will recognize your most valuable assets </li></ul><ul><li>-Recognize both privately and publicly </li></ul><ul><li>-Award community service hours & explain value </li></ul>
  12. 12. Establish Committees Based on Current Membership Needs <ul><li>Board Development </li></ul><ul><li>Community Outreach </li></ul><ul><li>Membership Development </li></ul><ul><li>Fund Development </li></ul><ul><li>As you mature… </li></ul><ul><li>Special Events </li></ul><ul><li>Educational Programs </li></ul><ul><li>Public Relations…and others </li></ul>
  13. 13. Your Membership Shopping List <ul><li>Recruit </li></ul><ul><li>Legal </li></ul><ul><li>Grant writer </li></ul><ul><li>Public Relations/Special Event </li></ul><ul><li>Technology person for social networking </li></ul><ul><li>Educators </li></ul><ul><li>Additional needs </li></ul><ul><li>Graphics </li></ul><ul><li>Website maintenance </li></ul><ul><li>Financial advisor </li></ul>
  14. 14. Social Networking <ul><li>The internet has changed the way the world communicates….. </li></ul><ul><li>On-line social networking has become an important business tool for a strategic marketing plan </li></ul><ul><li>A way to share common interests, hobbies, geographical regions etc. </li></ul><ul><li>Primary benefit making new friends </li></ul>
  15. 15. Partnerships <ul><li>Critical to your success… </li></ul><ul><li>Neighbors…Your Community…Local Government </li></ul><ul><li>Cultural Arts Community and School District </li></ul><ul><li>Youth Groups and Local Organizations </li></ul><ul><li>Other Friends Groups in area </li></ul><ul><li>National Wildlife Refuge Association </li></ul>Partnering with other organizations
  16. 16. Membership Management <ul><li>Database - Essential to your organization! </li></ul><ul><li>Membership </li></ul><ul><li>Prospective Members </li></ul><ul><li>Renewal Information </li></ul><ul><li>Sponsors </li></ul><ul><li>Financial Information </li></ul><ul><li>Volunteer Hours </li></ul><ul><li>Special Events…and much more </li></ul>
  17. 17. Track Your Progress <ul><li>Number of Visitors to your Refuge </li></ul><ul><li>Membership Growth </li></ul><ul><li>Number of people reached through Friends Programs </li></ul><ul><li>Number of Articles in Newspapers </li></ul><ul><li>Budget vs. Actual </li></ul>
  18. 18. Summarize Accomplishments <ul><li>Summarize Accomplishments for past 12 months – 24 months </li></ul><ul><li>Track Everything: </li></ul><ul><li>Volunteer Hours, Projects, Awards, Funding (from whom and when) </li></ul><ul><li>Contributions to Refuge </li></ul><ul><li>Contributions to Community </li></ul><ul><li>Programs implemented </li></ul><ul><li>PUBLIC RELATIONS </li></ul><ul><li>PR Plan – press releases submitted to media </li></ul><ul><li>Number of articles published -calculate value$$ </li></ul>
  19. 19. Your Website <ul><li>Up to date & user friendly </li></ul><ul><li>Animate “Join Now” </li></ul><ul><li>Photos of Volunteers </li></ul><ul><li>Easy Access to Information </li></ul><ul><li>Member Testimonials </li></ul><ul><li>Upcoming Events </li></ul><ul><li>News Room press releases and articles </li></ul><ul><li>Membership Registration on-line </li></ul>
  20. 20. We need Rotarians (and other groups!) <ul><li>Help us “Connect” our Children to Nature </li></ul><ul><li>Introduce us to educators </li></ul><ul><li>Consider us for other presentations to clubs and organizations </li></ul><ul><li>Become a photography mentor </li></ul><ul><li>Host a small ‘Friend raising’ reception in your home or office </li></ul><ul><li>Attend one of our events…bring a friend </li></ul>

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