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Free Expert Webinar: Raise More Money with Win Win Sponsorships with Joe Waters

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In this free Expert Webinar, Joe will teach you how to:

-Identify assets within your organizations that will appeal to potential sponsors.

-Detect sponsors from the pool of businesses you currently know and interact.

-Present and close your proposal with confidence and passion.

-Add a special "twist" to sponsorship that could raise you a lot more money.

Published in: Marketing
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Free Expert Webinar: Raise More Money with Win Win Sponsorships with Joe Waters

  1. 1. Wild Apricot Expert Webinar Series Joe Waters Raising More Money with Win-Win Partnerships
  2. 2. $50,000 $100,000 $150,000 $200,000 $250,000 $300,000
  3. 3. How Sponsorship Works
  4. 4. Your Supporters Your Contacts Your Suspects
  5. 5. ?
  6. 6. • Successful fundraiser (e.g., walk, run, gala, etc.) • Large donor [or membership] base • Large, engaged following on social-media sites • Targeted group of supporters [or members] • A large employee base • A visible, busy, or sought after building or location • A strong, well-recognized brand • Vendors that value their relationship with you • A strong, emotional mission Asset Analysis
  7. 7. Brands Command
  8. 8. B R A N D SPONSORSHIP
  9. 9. a brand makes two promises: 1. to have an impact 2. to show the impact clearly, powerfully - Jeff Brooks
  10. 10. Charting the Course Broadcast Content MarketingImpact Success!
  11. 11. http://philanthropy.com/article/A-Community- Fund-Lures-Young/131353/
  12. 12. 3 Types of Decision Makers
  13. 13. 3 Types of Decision Makers
  14. 14. What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit
  15. 15. How Sponsorship Works
  16. 16. How Cause Marketing Works
  17. 17. 55
  18. 18. Point–of–Sale  Pinups  Register Programs  Round-Ups  Donation Boxes
  19. 19. Growing Your Program Educate your partner Establish points of value Work their circle It’s about philanthrotunity
  20. 20. Pinterest.com/joewaters

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