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No matter what we make, we have to understand people. Whether you create reports, tools, services, or software, a person is ultimately going to use your product. In this workshop you will learn how to find out what your users truly need, what motivates them, what jobs they need your product for, and how to leverage what you learn from them so you can deliver something that is useful, desired and possibly even delightful. You will get hands-on practice in crafting interview questions that help uncover valuable insights, conducting successful interviews, and forming solid personas to guide your product development. At the end, you will be armed with knowledge and methods that you can use immediately to improve your work.